Brian Lake Email & Phone Number

La Grange, Illinois, US

Oversight and management of brand marketing and creative strategies, programs and campaigns that serve global industrial manufacturing clients to achieve their business goals. Key Responsibilities: - Develop strategic plans to increase market penetration and revenue growth. - Consult, confirm objectives, utilize research and insights to provide deeper.

• Established company’s first internal marketing/creative department and Invesco digital wealth management corporate marketing alliance. Responsible for comprehensive B2B integrated marketing strategy to accommodate all.
• Redesign and development of business sales and presentation assets, digital/print marketing collateral, ads and case studies
• Author and oversight of new company-wide rebranding standards and guidelines
• Redesign and refinement of performance portfolio platform and client portal interface assets
• Co-creator of company complimentary value-added business programs
• Marketing lead of Invesco Cloud-based portfolio mgmt solution ‘Model Marketplace'

Sugar Land, Texas, US

• Oversight and management of company’s marketing and creative team initiatives, as well as leadership in company’s research practice. Responsibilities include envisioning, developing and delivering leading-edge thought.
• Development of high-impact integrated marketing campaigns from concept to completion for all products and services, including lead design, planning and implementation of all growth strategies
• Oversee and supervise company’s budget planning and investments in campaigns, events, advertising, marketing tools and memberships
• Design, development and execution of customer-facing messaging
• Management of all communications, content creation and social media outreach
• Developed and maintain marketing collateral consistent with global messaging

Chicago, Illinois, US

• Founder of firm’s internal and client-related creative/marketing department entailing brand development and management, user focus design, interactive media, event planning, marketing criterion and effective PR.
• Contributor to firm's growth through strenuous business development and proposal initiatives consisting of web, branding and marketing
• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems
• Presented creative vision and design concepts functioning as project manager and consultant for Fortune 500 companies and legal clientele
• Strategic consulting, including business plan & marketing strategy development of new product offerings
• Advised new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions

Queensbury, NY, US

• Revitalized and led the growth of the company's internal creative and marketing department and resources. Contributed to the creation and team engagement of the first interactive web-based development department.
• Reorganized and managed growth of firm’s internal creative and marketing department to better coordinate with company’s internal cross-collaboration culture
• Co-founded and managed firm's first interactive/web-based development department within creative services
• Responsible for all production of print, trade show and web-based/interactive marketing materials for syndicated products and cartoonists (Dick Tracy, Dave Barry, Little Orphan Annie, Brenda Starr, Gene Siskel, Andy.
• Opportunity to work directly w/talent in marketing products (Michael Uslan of Batfilm, Inc./Terry & the Pirates, the late Jeff McNelly/Shoe, Mike Peters/Mother Goose & Grimm, etc.)
• Lead initiative to internally supervise, prepare and produce the comic pages for the Chicago Tribune

• Management of creative team to design and produce corporate marketing materials and assets for the $2.3 billion nationwide securities brokerage firm.Key Achievements:
• Design and production of all marketing collateral, national marketing campaigns, magazine advertisements, illustrations, in-house newspapers/reports/newsletters and other miscellaneous material.
• Responsible for timely completion of individual ads for Kemper's 1,500 brokers (investments opportunities/product updates)
• Fostered highly communicative, collaborative team culture on all visual product projects
• Design and execution of company’s financial seminars trade show exhibits
• Management, production and contribution of company's first internal/client weekly newsletter, ‘Investor News’

• Founded and managed firm's first internal and client-related creative and marketing services department that included recruiting, hardware/software selection, adopting firm marketing standards and public relations.Key.
• Design and production of client-related marketing collateral, brochures, recruitment advertising, illustrations, direct mail, promotional calendars and corporate brand awareness
• Developed artistic visual products while working within defined technical constraints
• Contributed to creative process through original ideas and inspiration
• Rebrand/redesign of Ferrara Pan Candy’s library of iconic candy characters that includes ‘Lemonhead,’ ‘Red Hot,’ and ‘Atomic Fireball’
• Preserved branding standards of assigned accounts

• Reorganization and management of high-paced creative/marketing department, including the design and production of automotive/recruitment advertising, direct mail, television storyboards and automotive showroom.
• Established first internal media department, shifting all work from hands-on/boards development to computer-based environment (including purchase of desktops, printers and scanners as well as production/publication.
• Planned art and design requirements for production artists, management companies and internal team staffing
• Departmental leadership, operations, project budgeting and scheduling

• Responsible for the design, production and illustration of automotive retail ads, direct mail, television storyboards and recruitment advertising.Key Achievements:
• Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy
• Prepared and outlined television storyboards for firm's sister company American Media Services Company (AMSCO)
• Originated numerous car dealer mascots/characters for television spots and print ads
• Initiated purchase of company's first computer and software for creative services to improve upon and minimize time for ad layout and design