Brian M. Simms Email & Phone Number

Highland Park, IL

Greater Chicago Area

Bedford Park, IL

Report to the CEO. Have direct responsibility for driving sales and profit performance in North America. Key accounts include Walmart, Target, Costco and Bed, Bath & Beyond.

Greater Chicago Area

Report to the General Manager of the Guardsman Division. Have direct P+L responsibility for sales of all Furniture Protection Plans and Furniture Care Products sold in North America. Key current and potential customers include Walmart, Target, The Home Depot, Lowe’s, Havertys and Ashley Furniture Stores.

Lake Forest, Illinois

Simms Strategic Sales Partners is principally engaged in creating win/win outcomes for Retail and Supplier Partners by providing a strategic approach to sales management. Established in 2011, with a corporate business office located in Lake Forest, Illinois, Simms Strategic Sales Partners represents a variety of high quality supplier and retail partners..

Chicago, Illinois

Reported to President and CEO with direct P+L responsibility for sales and customer service teams for all Radio Flyer product lines sold globally. Achieved record sales of $103.3MM and net margin of 11%. Sales leadership included 3 key areas: internal sales teams to manage “House Accounts” such as Walmart, Walmart.com, Sam’s Club, Target and Target.com.

Arlington Heights, Illinois

Reported to President with direct P+L responsibility for the sales and customer service teams for all product lines sold domestically (USA) and internationally. Led internal sales team that managed an independent rep force to manage domestic business, as well as leading sales team that managed all international business (emphasis on Europe, Asia and Latin.

Bannockburn, Illinois

Reported to President. Direct P+L responsibility for all product lines sold internationally to Wal-Mart. Reporting structure comprised of six international, cross-functional, customer teams in Canada, Mexico, Puerto Rico, Germany, United Kingdom, Asia, and a Bentonville support team.

Rockford, IL

Reported to President. Direct responsibility for key Newell Rubbermaid product lines in the international market, as well as managing all programs for global accounts such as Wal-Mart & The Home Depot.

Freeport, Illinois

• Increased operating income from.2% to 15.3% in 1998.
• Increased National Account sales by 6% in 1998.
• Won extremely competitive line review at Target
• Landed U.S.’s largest fabricator
• Took distributor network from 660 to 115 distributors, while increasing operating income, sales and operational efficiency
• Successfully channeled 6,000+ direct customers through our distributor network realizing increases in operating income and operational efficiency

Medina, New York

• Achieved record sales levels in all three years at Bernzomatic (from $41Million to $54Million)
• Landed True Value, competitor’s largest account, along with Menards, HQ and Sutherlands
• Directly managed the business at The Home Depot, our largest account, and Wal-Mart