Brian Magennis Email and Phone Number
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A commercially driven executive with UK and Ireland experience, comfortable in leading organization change and transformation with an ultimate focus on growing revenue and profit. Proven track record in developing transformational strategies and coaching stakeholders through substantial change in the FMCG, licensed trade, wholesale and foodservice sectors. Extensive experience in developing category leading brands and joint business plans, optimizing profitable growth. A highly motivated individual who enjoys working in dynamic environments.
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Commercial DirectorGm Marketing (Ireland) Ltd. Apr 2024 - PresentBelfast, Antrim, Gb
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Commercial ManagerMusgrave Aug 2023 - Mar 2024Ireland, Ireland, Ie -
Commercial Director FmcgBritvic Plc Jun 2013 - Oct 2023Hemel Hempstead, Hertfordshire, GbCommercial Director, Britvic PLC Ireland Dates Employed June 2013 – Present Reporting to the Managing Director, sitting on the Executive team and Board of Britvic Ireland.Responsible for the entire Account Management and Sales function within the Britvic Ireland organisation, ROI and NI with @€150m Net Revenue ownership & employee count of 140+ Collaborating cross functionally and across markets to develop and deliver corporate strategyDrive transformational strategies in the Grocery, Licensed trade, Convenience retail, Wholesale and foodservice sectorsProven record in delivering market changing innovation, brand execution and category initiativesEstablished relationships with key Retailers, On trade and Foodservice Customers Integrated strategic outsource partnership strategies to support optimum route to market -
Director Of Symbols And Wholesale IoiBritvic Plc Jul 2012 - Jun 2013Hemel Hempstead, Hertfordshire, GbResponsible for the management and development of the convenience and impulse channel and take home channel with Britvic Ireland as well as responsibility for the field sales function.
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Commercial Manager Ni LicensedBritvic Plc Mar 2011 - Jul 2012Hemel Hempstead, Hertfordshire, GbLed the licensed trade business for Britvic soft drinks within NI. Integration of an acquisition and subsequent development of the sales structure and strong performance were notable achievements’ in this relatively short tenure.Increased visibility and availability for Britvic brands in NI as well as team development were crucial to positive performance. This role was a stepping stone into the grocery arm of Britvic Ireland.
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Commercial DirectorPrm Group May 2022 - Jun 2023Lisburn, Northern Ireland, Gb -
Head Of Licensed On TradeBulmers Jul 2008 - Jan 2011Dublin 12, Leinster, IeI managed the on trade business for Bulmers Ltd in Ireland, leading a team of 20 people through significant change and restructure as well as driving brands such as Bulmers, Becks Vier and Stella Artois. I have extensive experience in all sectors including retail, wholesale and multiples. -
Commercial Manager N IrelandHollywood And Donnelly Jul 2008 - Jan 2009Led the change management for this business unit for 8 months which ultimately resulted in the disposal of the wines and spirits business as well as delivering a restructure of resources.
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On Trade Manager - Dublin And EastBulmers Ltd Jan 2006 - Jun 2008Developed and implemented a focused business plan for a sales team to deliver volume, distribution and profit targets for Bulmers brand in the eastern region of ROI.
Brian Magennis Skills
Brian Magennis Education Details
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Ulster UniversityGeneral -
St. Colman'S College, Newry
Frequently Asked Questions about Brian Magennis
What company does Brian Magennis work for?
Brian Magennis works for Gm Marketing (Ireland) Ltd.
What is Brian Magennis's role at the current company?
Brian Magennis's current role is Commercial Director, Sales Director, Trustee, Governor.
What is Brian Magennis's email address?
Brian Magennis's email address is br****@****tvic.ie
What is Brian Magennis's direct phone number?
Brian Magennis's direct phone number is +353161*****
What schools did Brian Magennis attend?
Brian Magennis attended Ulster University, St. Colman's College, Newry.
What are some of Brian Magennis's interests?
Brian Magennis has interest in Enjoy Walking And Current Affairs, Soccer And Rugby, West Ham Supporter, Sport.
What skills is Brian Magennis known for?
Brian Magennis has skills like Leadership, Key Account Management, Retail, Account Management, Sales, Negotiation, Team Management, Sales Management, Business Planning, Fmcg, New Business Development, Change Management.
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