Brian Main Email and Phone Number

Developed and executed effective marketing strategies and tactics to increase the company profile. Deployed successful marketing campaigns from conception to delivery. Coordinated all exhibitions and private events for high-end clients. Analyse campaign performance and prepare comprehensive reports for senior management review. Managed the marketing budget, allocated resources according to the business needs. Produced valuable and engaging website content to attract larger audiences. Approved all marketing material created by agencies. Lead and motivate team members towards achieving established objectives. Strengthened and nurtured relationships with stakeholders, industry leaders, clients, and prominent agencies.

Developed brand awareness and maintained a strong brand identity across all markets. Lead all marketing and PR activities by the development of specific campaigns. Compilation of the Marketing & PR activity plan, including micro-marketing plans for all key segments i.e. Conferences, Weddings, Accommodation, Food & Beverage, with input from relevant stakeholders. Planned, coordinated, and executed specific actions in accordance with PR & Marketing plan objectives.Managed the required activities of PR agencies, coordinated all relevant events. Managed all creative work including design and print production for all collateral as well as writing/commissioning copy for all marketing activity. Worked with relevant managers and departments to develop a promotional programme using print advertising, broadcast advertising, outdoor advertising, direct marketing. Responsible for all advertising and general communications projects for the company including all film/photography assignments, in-house equestrian shop merchandising, advertising inquiries, and schedules.Managed, designed, and attended all relevant exhibitions in promoting all areas of the company to increase brand awareness as well as to increase additional revenue.Ensured the management and development of the company website and social media sites including the updating of content as well as on partner websites and microsites and relevant websites for hotel, accommodation, restaurant, weddings, equestrian and conferences. Overall management of the hotel database (mail and email) including the growth of the database, coordination of data collection from all departments, setting uniform inputting standards, and ensuring data protection guidelines are adhered to. Managed the direct mail schedule for the company ensuring all mailings comply with data protection guidelines.Measured and reported upon the success of all marketing campaigns and efforts whilst working to a budget.

The First Scottish onboard transport media system & platform/network comprised of 60% content, including STV Studio daily lunch-time newsfeed, lifestyle competitions to movie-trailers, and 40% advertising, including First Bus content to advertising and sponsorship opportunities.Directed all digital marketing, brand development, and content management operations to increase business growth. Negotiated and obtained additional funds from the Scottish Executive. Controlled budgets and devised cost-effective plans. Managed and guided Sales team tasked with executing sales strategies, maintaining databases, and presenting business & plans to clients. Facilitated collaborative efforts between team members. Implemented and ensured compliance with health & safety regulations. Forged trusting relationships & networks with business partners, shareholders, and authorities.Established & launched En-Route Media’s digital broadcast media system & platform.Penetrated new markets and captivated over weekly 500K audience viewers – on-board First Buses in Glasgow.Attained technologically advanced studio equipment to update daily content for sponsorship & advertising opportunities.

Initiated commercial plans in collaboration with board members. Directed Media department Headed Rangers Media department, including Rangers television, radio, & newspaper, and production of player videos/DVDs. Formulated marketing strategies in accordance with available budgets. Coordinated European Corporate Hospitality events. Partnered with Adidas on the Theatre of Dreams project. Identified UEFA Champions League sponsorship opportunities. Communicated with club shop regarding merchandise stock, sales, and purchases. Managed the marketing and PR launch of The Rangers Debenture Bond & My Blue Heaven.● Instituted Young Supporters Club.● Created & launched Rangers Blue website pages.● Committee member for Ally McCoist Testimonial.● Generated additional income through sourcing and securing finances.● Grew Rangers Football Club’s fan base and improved the club’s commercial profile.● Pioneered the development of Rangers Football Television content for supporters, including behind-the-scenes player interviews, insight into exclusive manager team selection, shop merchandise to hospitality packages. ● Created competition, advertising, and sponsorship slots for over 40K targeted home supporters, with edited versions for each programme screened every matchday throughout the stadium.

Advertising /Design Agency Experience Responsible for ensuring that all projects are progressed efficiently and accurately so that campaign objectives, budgets and time-scales are met, and that everyone involved in the project (Client and Agency) received timely information on the project’s progress .Ensured the agency delivered on brief, on time and on budget every time – taking the hassle away from the Clients and providing them with first class solutions and not problems.Responsibilities included:• Briefing internal departments and designated external suppliers on project requirements.• Ensured all project work met the brief and presented to Clients in an appropriate manner.• Ensured deadlines were met, and that accurate production schedules were maintained.• Ensured Clients received and approved accurate estimates for all work.• Ensured that accurate and comprehensive financial records were maintained for every project managed and Clients were billed correctly, on time.• Maintained Contact Reports accurately and in good time.• Maintained regular contact with Clients through business means.• Briefed internal departments and designated external suppliers on project requirements• Project management skills: ability to juggle more than one project.• Knowledge of the creative process and creative evaluation.• Knowledge of the production process (artwork