Provide oversight and guidance on organizational direction, policies, and long-term strategies, contributing to the achievement of key business goals.

Head of the Data team comprising 40 FTEs across 7 sub-teams. Senior leader and sponsor for cross-organization strategic initiatives like LLMs/AI Agents. Business development and technology partner for key clients including Ally, SoFi, and First Trade. Data Product Highlights -Launched new analytics platform with integrated LLM capabilities, delivering on-demand reports to plain-text user questions within seconds. -Re-designed documentation and information retrieval systems to support automated AI agents -Created a suite of ML APIs to prevent fraud and maximize customer lifetime value -Built new data warehouse to support 900+ internal users and 200+ clientsData Platform Highlights -Architected the next-generation federated data platform (Data Lake / Data Mesh / Data Fabric) in -Google Cloud to efficiently manage billions of daily transactions. -Established data governance framework to enforce policy standards, improve data accuracy, and protect sensitive data assets -Set up 24/7 global data operations center (US, Belfast & Philippines) to improve platform reliability and meet uptime SLOs -Executed 3-year plan to migrate hundreds of processes and thousands of data fields from the OnPrem system to GCP

Senior leader of a team developing and launching new products for Broadcast and Digital divisions using Nexstar data assets.Developed new products generating 119% CAGR with revenues growing from $1M to $23M in 4 years ($30M expected in 2021). Team consists of data scientists, data/product engineers, and operations personnel.Products/Platforms include: -Intelligent Target - Machine-learning based media buying platform that automatically optimizes targeting and bidding parameters to maximize KPI performance. -Predictive Curation - Ad placement prediction system using audience content preferences and proprietary data modeling to identify top performing targeting opportunities -Linear Extension - A Linear-to-Digital coordinated targeting solution maximizing audience reach across channels. -Nextimate - Linear spot value prediction algorithm using historical price, pace, and demand momentum. -Proprietary DMP - Real-time data collection platform, ingesting billions of transactions from sites, apps, campaigns, and other data sources.

Management Overview -Leader of the Product and Technology Team (19 members) -Managed relationships with other external development groups in New York, El Segundo, and BangaloreAudience Targeting & Fraud Detection System -Engineered a multi-factor scoring algorithm to identify top performing digital audiences and avoid fraudulent online marketing traffic -Developed new fraud-detection algorithm and operational processes to reduce spend on low quality traffic sources -Created quality scorecard and performance reporting suite for advertisers and internal teamsAnalytics Platform -Developed large-scale data processing system using Amazon Web Services to uncover unique trends in campaign recency, frequency, and other campaign attributes -Integrated internal and external ad-serving systems to provide a uniform view of user engagementBilling and Operations System -Combined sales management, accounting, ad-serving, third-party platforms, and other internal data sources to optimize operational management and provide enterprise-wide revenue/margin forecasting -Re-engineered ad operations processes, reducing campaign set-up time and simplifying ongoing campaign management

Data Marketplace for Email and Mobile Audience Targeting -Architected system that combined data from publishers, advertisers, and 3rd-party data providers to identify key prospects without using PII (Personally Identifiable Information)

Management Overview -Led product and project management teams (15 members) responsible for gathering customer insight, implementing product strategies, scoping and delivering custom solutions, and communicating new enhancements to application users. -Led technical operations team (5 members) responsible for solving application/platform issues and working with project managers to deliver custom projectsNext-Generation Email Platform (clients include Yahoo!, Amex, JC Penney) -Led the project, in charge of successful delivery of product -Managed product roadmap, business and functional requirements -Provided product expertise for client services support needs -Served as executive sponsor and product/technical liaison for Yahoo! -Developed and optimized pricing models and service level agreementsIndustry-leading Remarketing Product -Led design and development efforts to support new shopping cart, product browse, and other campaigns using behavioral data -Promoted new remarketing product, efforts included: webinars, marketing collateral, press releases, and sales support -Developed pricing strategies and standardized feature framework.Application Workflows -Worked with clients and other stakeholders to define key workflows and facilitate user adoption -Developed functional and style guidelines to maintain consistency throughout the applicationExperian Innovation and Intellectual Property councils -Launched company-wide, incentive-based initiative to promote innovation -Assisted with patent infringement claims and protection of trade secrets

Led company to profitability in final 2 years before acquisition -Funded initial phase with F&F investment, no venture funding -Grew business organically through new client acquisitionCo-developed highly-scalable web analytics data architecture -Incorporated open-source software and innovative data design to efficiently process 100+ million data rows daily -Designed platform to manage unlimited custom-defined data collection -Developed report generation tool to create custom reportsManaged relationships with major clients (MGM Mirage, Sony Pictures, and Yahoo!) -Led data integration efforts and delivery of tailored application -Led quarterly business reviews with key client stakeholdersManaged relationships with industry analysts from Forrester, Jupiter, Gartner -Held regular meetings with analysts to demonstrate the company’s data collection and reporting capabilities -Received 5 out of 5 points for technical vision in 2004 Forrester report (Web Analytics).Directed efforts to sell company -Worked with M&A firms to market company and find acquirer -Managed due diligence process to complete acquisition -Led transition and integration with acquiring company