Brian Matson Email & Phone Number

Minneapolis, MN, US

Flower Mound, TX, US

Client: Supervalu. Develop, source, curate and execute content across the digital channels for Supervalu’s five retail divisions, private brands and independent businesses to align with marketing inititiatives. Manage relationships between Supervalu’s outside digital vendors to optimize the customer experience. Maintain a content strategy for all divisions.

Flower Mound, TX, US

Client: Supervalu. Maintain consistent design, photography and typography that promotes the brand messages across five retail divisions and multiple digital platforms. Concept and execute online campaigns in email, web, social and mobile platforms while maintaining and growing the various digital channels. Responsible for managing Supervalu’s social.

Collaborate with marketing partners to create innovative and effective advertising across various media to promote the brands, drive traffic in-store and online, and promote sales for Supervalu’s subsidiary companies. Help identity hierarchies of messaging for effective, strategic advertising. Oversee photography and off-shore production. Create marketing.

Designed and executed layouts for monthly issues. Created a process for efficient organization and art direction of monthly photo shoots. Worked directly with editors to create energetic pages that enhanced their stories while upholding and honing the brand. Main area of focus: Shop and Style section.

Freelanced as a designer and copywriter in a variety of industries including retail, health care, political campaigns and special events in print and interactive. Clients included Target, Midwest of Canon Falls, Perfect Fit Health and Cincinnatus.

US

Managed a team of art directors, writers and production artists while working on client needs in print, broadcast and interactive. Developed a creative process to streamline work flow and better organize creative assetst. Led the team to revise a rebranding of the Greer identity to better reflect the employees that worked there and their goals for the.

New York, NY, US

Oversaw a creative team of art directors and developed their talent by assigning appropriate projects to hone and grow their skills while creating a collaborative atmosphere. Worked on large scale, multi-layered branding campaigns to create awareness and sales in both broad and specialized markets. Built strong relationships with marketing managers and.

New York, NY, US

Concepted and executed advertising, in-store environments and other projects in both print and broadcast that maintained the brand, drove sales and increased store traffic through art direction, graphic design and innovative ideas. Organized and oversaw photo shoots, both in studio and on location, while maintaining a set budget. Oversaw outside agencies.

New York, NY, US

Concepted and executed advertising, in-store display and other projects for retail, community events and public relations. Organized and oversaw photo shoots from casting to propping, both in studio and on location. Conceived the 2002 Holiday theme “Oh What Fun!”.

US

Concepted and wrote advertisements and other projects in print and radio that carried and advanced the brand while generating sales. Partnered with art directors and marketing managers to develop strategies to create innovative and award-winning collection books and advertising. Wrote copy for e-commerce with an emphasis on fragrance and beauty products.

Assisted producers in organizing the content for the local news show. Researched current events for possible topics.

Assisted producers in organizing the content for the national science show from picking up human skeletons to wrangling cows. Managed continuity of shots.