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Brian Matson is a Creative Director at BI WORLDWIDE at BI WORLDWIDE. He possess expertise in creative direction, art direction, advertising, graphic design, photography and 26 more skills. Colleagues describe him as "Brian was the first art director I worked with at MplsSt.Paul Magazine, and he set the bar high. He is creative, collaborative, and energized by new ideas. Plus, he's organized, and extremely detail oriented. I truly enjoyed working with him!", "I have had the opportunity to work with Brian both at Macy's and at Greer & Associates. Brian is incredibly creative, energetic, and fair-minded with a great eye for design. He picks up on the details with ease. He is all about the project at hand. He is incredibly encouraging of individual ideas and designs, but will step in with critiques and suggestions when appropriate. He looks at difficult situations as opportunities and never shies away from hard work. It's amazing to have a supervisor who is so gifted at leading but is continually doing the "dirty work" right along with his staff instead of passing it all off. Any company is extremely lucky to have him on staff.", and ".I had the privilege of working work for Brian while on the creative team for Macy's North Marketing. As a Sr. Art Director, I appreciated the way Brian partnered the entire marketing team on creative challenges. He not only gave me enough creative independence, but was also a manager who could suggest fresh and unique approaches to existing corporate guidelines. His aesthetic eye sees the best possible way to present solutions that not only satisfy the client/buyer but also the creative management. In addition to his professional expertise, Brian is a pleasure to work with and knows the value of team-building. I would love work for him again if an opportunity would arrise. He would be a great creative manager for any company lucky enough to hire him!"
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Creative DirectorBi Worldwide Jul 2014 - PresentMinneapolis, Mn, Us -
Content ManagerIvie Mar 2014 - Jul 2014Flower Mound, Tx, UsClient: Supervalu. Develop, source, curate and execute content across the digital channels for Supervalu’s five retail divisions, private brands and independent businesses to align with marketing inititiatives. Manage relationships between Supervalu’s outside digital vendors to optimize the customer experience. Maintain a content strategy for all divisions in order to enhance and increase engagement through all digital channels while helping Supervalu utilize the digital space to increase in-store sales. Managed Supervalu’s email, web and social channels across the five retail divisions. -
Digital Design ManagerIvie May 2013 - Mar 2014Flower Mound, Tx, UsClient: Supervalu. Maintain consistent design, photography and typography that promotes the brand messages across five retail divisions and multiple digital platforms. Concept and execute online campaigns in email, web, social and mobile platforms while maintaining and growing the various digital channels. Responsible for managing Supervalu’s social channels while developing a long term strategy to increase engagement and expand the social presence. Deliver social analytics and recommendations on a weekly and periodic basis to corporate and the retail divisions. Currently creating and implementing a content strategy for all Supervalu’s retail divisions to support their varying marketing initiatives. -
Senior DesignerSupervalu Sep 2011 - May 2013Collaborate with marketing partners to create innovative and effective advertising across various media to promote the brands, drive traffic in-store and online, and promote sales for Supervalu’s subsidiary companies. Help identity hierarchies of messaging for effective, strategic advertising. Oversee photography and off-shore production. Create marketing asset kits and style guides for POP and third party implementation. Current area of emphasis: Digital Content and Social Media—working to create synergy between social media, banner websites and promotions through strong food photography and creative and effective messaging.
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Art DirectorMsp Communications Aug 2010 - Sep 2011Designed and executed layouts for monthly issues. Created a process for efficient organization and art direction of monthly photo shoots. Worked directly with editors to create energetic pages that enhanced their stories while upholding and honing the brand. Main area of focus: Shop and Style section.
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Art Director/CopywriterFreelance Apr 2009 - Jun 2011Freelanced as a designer and copywriter in a variety of industries including retail, health care, political campaigns and special events in print and interactive. Clients included Target, Midwest of Canon Falls, Perfect Fit Health and Cincinnatus.
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Creative DirectorGreer & Associates Jul 2008 - Apr 2009UsManaged a team of art directors, writers and production artists while working on client needs in print, broadcast and interactive. Developed a creative process to streamline work flow and better organize creative assetst. Led the team to revise a rebranding of the Greer identity to better reflect the employees that worked there and their goals for the company. Actively partnered with Account Services to solicit new clients while maintaining and building existing client relationships. Clients included Proto Labs, Nutrisoda, G&K, Davisco and Håagen-Dazs. -
Creative Manager ArtMacy'S North Sep 2007 - Jun 2008New York, Ny, UsOversaw a creative team of art directors and developed their talent by assigning appropriate projects to hone and grow their skills while creating a collaborative atmosphere. Worked on large scale, multi-layered branding campaigns to create awareness and sales in both broad and specialized markets. Built strong relationships with marketing managers and outside vendor partnerships (like 3M) to find innovative ways to generate brand awareness, store traffic and sales. Developed a reputation for delivering big ideas on small budgets though 2007’s “Take Me to State Street” campaign (the Chicago flagship saw a 12% increase after 10 months of declining sales) and ‘07–’08’s “The Girls” weekly newspaper campaign. -
Sr Art DirectorMacy'S North Feb 2004 - Sep 2007New York, Ny, UsConcepted and executed advertising, in-store environments and other projects in both print and broadcast that maintained the brand, drove sales and increased store traffic through art direction, graphic design and innovative ideas. Organized and oversaw photo shoots, both in studio and on location, while maintaining a set budget. Oversaw outside agencies to create award-winning television commercials. Supervised one direct report. Worked across channels including fashion and home retail, public relations and loyalty. -
Art DirectorMacy'S North Feb 2001 - Sep 2004New York, Ny, UsConcepted and executed advertising, in-store display and other projects for retail, community events and public relations. Organized and oversaw photo shoots from casting to propping, both in studio and on location. Conceived the 2002 Holiday theme “Oh What Fun!”. -
CopywriterDayton'S/Marshall Field'S Feb 2000 - Feb 2001UsConcepted and wrote advertisements and other projects in print and radio that carried and advanced the brand while generating sales. Partnered with art directors and marketing managers to develop strategies to create innovative and award-winning collection books and advertising. Wrote copy for e-commerce with an emphasis on fragrance and beauty products. -
Production Assistant AlmanacKtca 1997 - 1997Assisted producers in organizing the content for the local news show. Researched current events for possible topics.
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Production Assistant Newton'S AppleKtca 1996 - 1996Assisted producers in organizing the content for the national science show from picking up human skeletons to wrangling cows. Managed continuity of shots.
Brian Matson Skills
Brian Matson Education Details
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University Of MinnesotaGraphic Design
Frequently Asked Questions about Brian Matson
What company does Brian Matson work for?
Brian Matson works for Bi Worldwide
What is Brian Matson's role at the current company?
Brian Matson's current role is Creative Director at BI WORLDWIDE.
What is Brian Matson's email address?
Brian Matson's email address is bm****@****ail.com
What is Brian Matson's direct phone number?
Brian Matson's direct phone number is +172090*****
What schools did Brian Matson attend?
Brian Matson attended University Of Minnesota.
What skills is Brian Matson known for?
Brian Matson has skills like Creative Direction, Art Direction, Advertising, Graphic Design, Photography, Layout, Brand Development, Adobe Creative Suite, Marketing, Graphics, Integrated Marketing, E Commerce.
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