• Helped conceptualize, develop and implement social media strategies for more than 50 hospitals. • Maintained dozens of Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+ profiles.• Integrated the advertising team’s content into social media campaigns.• Moderated posts to guarantee consistent branding and tone.• Provided social media coaching to on-site administrators.• Tracked social media performance and growth.

Senior Sports Producer (April 2012 – November 2014)• Researched, edited and produced digital sports content for Philadelphia's largest news website.• Trained and supervised the part-time sports staff.• Built special website sections for major events.• Developed and executed the social media strategy for the online sports desk.• Worked with the product group to ensure all content displayed properly on mobile apps.Overnight Sports Producer (December 2010 – April 2012)• Edited articles and videos for story flow and grammatical accuracy.• Wrote headlines and leads designed for premium search engine optimization.• Managed sports placement throughout the entire website.• Used web analytics tools to measure user activity.Part-time Sports Producer (September 2009 – December 2010)• Helped create and bolster the Philly.com Sports Twitter and Facebook pages.• Monitored social media and aggregated content for breaking news and trending topics.• Engaged with readers through online chats and message boards to improve user experience.