Brian Mccraw

Brian Mccraw Email and Phone Number

Senior Manager, Digital Ad Operations (PREMION) at TEGNA @ TEGNA
Brian Mccraw's Location
Alexandria, Virginia, United States, United States
Brian Mccraw's Contact Details

Brian Mccraw personal email

Brian Mccraw phone numbers

About Brian Mccraw

Digital advertising professional with account management and adops experience.

Brian Mccraw's Current Company Details
TEGNA

Tegna

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Senior Manager, Digital Ad Operations (PREMION) at TEGNA
Brian Mccraw Work Experience Details
  • Tegna
    Senior Manager, Digital Ad Operations (Premion)
    Tegna Apr 2024 - Present
    Tysons, Virginia, Us
    • Responsible for the Political, Gray Television, & Omnicom OTT trafficking teams, the Continuity (Creative) Coordinator team, & the Campaign QA teams (12+ employees)• Ensures all employees are up to date with our current processes through trainings & 1:1s• Acts as a SME for creative QA (both VAST and mp4) & campaign QA between Salesforce, Placements.io, & our ad servers (MadHive, Freewheel, & Octillion)• Works with vendors & our internal teams to determine if inventory is fraudulent (IVT)• Confirms creatives are compliant with our publisher partner restrictions & that our publisher lists are accurate• Partners with Project Managers to test new products & platforms & assist with new process improvements• Acts as the liaison between the WUSA9 building and all DC Premion employees/Premion visitors
  • Tegna
    Manager, Digital Ad Operations (Premion)
    Tegna Mar 2021 - Mar 2024
    Tysons, Virginia, Us
    ● Responsible for the Political, Gray Television, & Omnicom OTT trafficking teams as well as our Continuity (Creative) Coordinator & Campaign QA teams (12+ employees)● Ensures all Digital Ad Ops Specialists are up to date with our current processes through trainings and 1:1s● Acts as a SME for creative QA (both VAST and mp4) & campaign QA between Salesforce, Placements.io, & our ad servers (MadHive & Freewheel)● Works with vendors & our internal teams to determine if inventory is fraudulent (IVT)● Confirms creatives are compliant with our publisher partner restrictions & that our publisher lists are accurate● Partners with Project Managers to test new products & platforms & builds out new process improvements
  • Tegna
    Supervisor, Digital Ad Operations (Premion)
    Tegna Mar 2020 - Mar 2021
    Tysons, Virginia, Us
    ● Responsible for the Political & Gray Television trafficking teams (upward of 4+ employees)● Ensured all Digital Ad Ops Traffickers are trained & up to date with our current processes● Acted as a SME for the trafficking process● Ensured that all campaign details in Salesforce are correct and pushed from Placements.io to our ad servers● Trafficked OTT/CTV campaigns in both MadHive and FreeWheel● QAed VAST tags and mp4 creatives
  • Optimum Media
    Account Manager, Apco
    Optimum Media May 2019 - Mar 2020
    Long Island City, New York, Us
    ●Acted as the main point of contact between Optimum Media and their largest client APCO Worldwide●Responsible for recommending products (digital, print, radio, OOH, & TV), drafting media plans, was involved in every step of a campaign’s life, & suggested incremental spend whenever advantageous to APCO’s goals●Worked closely with other a4 Advertising departments (billing, finance, management, and buying)
  • The Washington Post
    Senior Digital Advertising Operations Coordinator
    The Washington Post Apr 2019 - May 2019
    Washington, Dc, Us
  • The Washington Post
    Digital Advertising Operations Coordinator
    The Washington Post Apr 2017 - Apr 2019
    Washington, Dc, Us
    ● Was responsible for the initial QA of all digital assets● Trafficked all tags/creatives in GAM, Apple News, LiveIntent, and PRISM for our onsite, Apple News, email, and Rainbow app campaigns as well as in MediaMath & The Trade Desk for all offsite programmatic campaigns● Was a SME for these products and their capabilities● Provided screenshots to our CS team within 48 hours of a campaign’s launch● Trained all new Ad Traffickers and maintained all training materials
  • Quantcast
    Senior Customer Success Specialist
    Quantcast Aug 2016 - Apr 2017
    San Francisco, Ca, Us
  • Quantcast
    Customer Success Specialist
    Quantcast Jan 2016 - Jul 2016
    San Francisco, Ca, Us
    ● Acted as the bridge between sellers & clients, was the main contact between Sales and other Quantcast departments, managed the relationship with our clients, and was responsible for reporting, troubleshooting, and overall campaign success● Responsible for the setup and execution of dozens campaigns at any given time● Worked closely with our Account Managers to draft successful campaign presentations● Was a source of product and process knowledge for the younger CSSs● As a Sales Planner, I drafted proposals from RFPs to send to potential and current clients
  • Quantcast
    Sales Planner
    Quantcast May 2015 - Dec 2015
    San Francisco, Ca, Us
    ● Supported the entire Southeast sales regions (DC & Atlanta)● Worked closely with Sales to develop dynamic Media Plans ● Acted as the liaison between the Southeast team and the various Product Specialists● Supported Sales and Client Services with Media Plan edits for live campaigns
  • Groundswell.Org
    Executive Assistant
    Groundswell.Org Jan 2015 - May 2015
    Washington, Dc, Us
    ● Assisted the CEO with all her daily administrative needs● Acted as the CEO’s scheduler; reached out to staff, board members, and potential funders● Took minutes from meetings and distributed them among the staff● Assisted the development team with Salesforce maintenance
  • Dspolitical
    Account Manager
    Dspolitical Apr 2014 - Dec 2014
    Washington, District Of Columbia, Us
    ● Responsible for the launch and management of banner, preroll, and Facebook ad campaigns ● Kept clients and our Sales Reps informed on the progress of their campaigns● Worked closely with our clients to determine the next “best steps” depending on their campaign needs● Trained and mentored Political Fellows for the 2014 election cycle
  • Center For Clean Air Policy
    Administrative Assistant
    Center For Clean Air Policy Feb 2013 - Apr 2014
    Washington, District Of Columbia, Us
    ● Assisted the associates and analysts with research projects and administrative needs ● Helped the Communications team with Google Analytics and website maintenance● Organized a daily environmental newsletter● Maintained the President of CCAP’s schedule and appointments, organized his travel folder, and reconciled his expense reports
  • Mainers United For Marriage
    Field Organizer
    Mainers United For Marriage Jul 2012 - Nov 2012
    ● Research various Maine politicians, candidates, and organization heads● Managed a team of dedicated volunteers and interns● Updated and maintained our voter and donor database
  • Obama For America
    Spring Fellow
    Obama For America Feb 2012 - May 2012
    Chicago, Illinois, Us
    ● Canvassed and phonebanked for the President’s reelection campaign, meeting specific voter registration and contact goals● Maintain a Twitter presence with for the campaign in the Harrisonburg area
  • Human Rights Campaign
    Field Intern
    Human Rights Campaign Aug 2011 - Dec 2011
    Washington, Dc, Us
    ● Researched politicians and campaigns for the National Field Director ● Assisted Field Organizers and the Field Assistant with office and field logistics● Sat in on weekly Field Team meetings

Brian Mccraw Skills

Facebook Advertising Online Advertising Client Services Media Planning Doubleclick Doubleclick For Publishers Moat Salesforce Jira The Trade Desk Mediamath Appnexus Twitter Apple News Liveintent Microsoft Office Powerpoint Social Media Community Outreach Political Campaigns Event Planning Research Grassroots Organizing Office Administration Nonprofits Windows Salesforce.com

Brian Mccraw Education Details

  • James Madison University
    James Madison University
    Political Science

Frequently Asked Questions about Brian Mccraw

What company does Brian Mccraw work for?

Brian Mccraw works for Tegna

What is Brian Mccraw's role at the current company?

Brian Mccraw's current role is Senior Manager, Digital Ad Operations (PREMION) at TEGNA.

What is Brian Mccraw's email address?

Brian Mccraw's email address is bm****@****ast.com

What is Brian Mccraw's direct phone number?

Brian Mccraw's direct phone number is +143420*****

What schools did Brian Mccraw attend?

Brian Mccraw attended James Madison University.

What skills is Brian Mccraw known for?

Brian Mccraw has skills like Facebook, Advertising, Online Advertising, Client Services, Media Planning, Doubleclick, Doubleclick For Publishers, Moat, Salesforce, Jira, The Trade Desk, Mediamath.

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