Brian Mcelroy Email & Phone Number

Alpharetta, GA, US

Munich, DE

• Responsible for onboarding new hires into the Siemens sales organization as well as developing training and training platforms that accelerates sales performance.
• Developed OnDemand trainings for power skill development during the outbreak of COVID.
• Onboarded new hires virtually developing a high touch strategy of engagement and support.
• Worked closely with Human Resources in the transition to a new performance management methodology.
• Developed and implemented a “Masterclass” webinar series focused on increasing technical product knowledge.
• Implemented a Skills Assessment program, identifying gaps with recommended training plans and established a review process with managers focused on development of employees, included all direct sales employees and.

Munich, DE

• Our largest area in the U.S. was asked to take on the role with the objective of accelerating the growth and market share..
• In 8 months, the team increased bookings business by 34%
• Implemented “customer focused” principles while aligning the team for the greatest impact on sales growth and team morale
• Created comprehensive team member career development plans which included building morale and enhancing team skill sets
• Secured relationships with largest customers in Texas by offering unique value added/informational engagements that differentiated Siemens in the market

Munich, DE

• The company had a strong need for developing channel. This would drive better profitability and more market access for future product launches of products.
• Developed 3 years of double digit growth, 6 years of continuous market share growth
• Awarded the Top Region of the year 2013
• Expanded our region’s market access by upgrading our channel
• Displaced a competitor in a regional partnership in Texas. Developed Business Case for new market strategy; focused on two new markets

Munich, DE

• There was a trend taking place with the consolidation of the industry and centralization of decision making with large national and regional distributors across the U.S. and globally. This role was pivotal to.
• Obtained highest individual quota of any Siemens Energy Management sales person. Consistently hitting growth targets annually
• Developed new fiscal planning program with channel partners for field sales force to implement and execute.
• Assumed responsibilities that were multifaceted acting as an internal consultant to the Siemens sales force by driving business planning processes, targeted channel conversions, national marketing programs, and.
• Developed very strong relationships with key decision makers of major national accounts. Consulted frequently with the CEO on key national account relationships
• Nominated into a program for the development of senior management. This program is focused on developing talent by offering unique training and development opportunities to a select few within the company

Munich, DE

• Viewed as one of the most important business segments within Siemens, It was very important to build a strong product and marketing campaign as a platform to enhance our value to the distribution channel.
• Responsible for setting strategies and implementing tactical plans for business unit of Siemens
• Increased revenue in core business and in expanding channels
• Grew margins by diversifying channels and expanding product offering outside traditional brands. Furthermore, incorporated EVA tools to assure profitable business processes for current and future projects
• Oversaw a staff of direct employees and independent agent companiesExpanded Retail Channel Sales by maximizing relational trust in people and best processes
• Quality Steering Committee- Addressed and resolved root causes of quality issues within the manufacturing operations

Munich, DE

• As this is a young market segment for Siemens, we worked to solidify our footprint with the big box retailers Home Depot and Lowes, as well as expanded and grew our profitable two step wholesale business.
• Grew Retail Sales in FY98 maintaining 2 years of double digit growth
• Created program to expand market penetration with the new market segment
• Created new product line which increased shelf space, market penetration and margin
• Worked with the team to develop an innovative merchandising system that changed the industry and approach to selling electrical equipment via retailers.
• Aligned the company for proposal to key a national retailer which involved investment in manufacturing equipment.

Munich, DE

• Hired to build a business within Siemens and take Siemens into the big box retailers of Home Depot and Lowes. This was a business dominated by our major competitors GE and Sq. D.
• Responsible for 50% of the business that was generated by the Retail Group
• Grew business dramatically in FY96
• Negotiated vendor buying agreements

Angelo Brothers Co. -Sales Manager for Lighting Importer for southeastern U.S., 1992 -1994; The Wiremold Co.- Outside Sales for Georgia, Alabama, and Tennessee, 1989 -1992; Matrix Marketing Group Inc. – Owner/Outside Sales targeted to the Home Depot/Wholesale hardware channels – 1985 1989.

Started company to raise funds for college utilizing an on-campus club. Trading magazine that allowed students to buy, sell, and trade college text books

Education record

Bs, Marketing

Bs, Marketing