Brian Meier Email & Phone Number

Barrington, Il, Us

Riverwoods, Il, Us

• Lead Discover Global Network international marketing initiatives to support growth in merchant acceptance, quality of acceptance, issuer marketing strategies, brand awareness, demand generation and network volume• Manage regional teams in Singapore, London, Hong Kong, Chicago and elsewhere to build marketing strategies with internal and external business partners• Oversee Discover Global Network’s international value proposition, attracting new clients to become partners within the network, developing global go-to-market strategies and continuing to provide incremental opportunities through client lifecycle management

Riverwoods, Il, Us

• Led a team of 35 marketing professionals around the world with responsibilities for global initiatives, campaigns and programs, supporting efforts around merchant acceptance, activation, awareness, demand generation and volume• Launched Discover Global Network’s first global advertising and integrated marketing campaign in Barcelona, Spain, generating double digit lifts in traveling cardholder awareness, transactions and volume• Led market and issuer readiness campaigns across the debit, prepaid, white label credit and various fintech partners• Achieved an average of 2MM incremental merchant outlets globally per year, 100K US merchant activations and $1BN+ in US incremental sales through various programs

Riverwoods, Il, Us

• Led marketing resources based in EMEA, APAC and the Americas to drive acceptance, awareness and usage of Discover Global Network payment methods in 200 countries and territories around the world• Developed and led marketing strategy for emerging and developed priority markets for Discover Global Network, overseeing partnership activities with acquirers, domestic networks/schemes, issuers and merchants• Led strategy and creation of cross border volume generating programs, including multi-channel awareness campaigns, content, events, merchant offer platforms, targeted marketing, mass media, digital platforms and more

Riverwoods, Il, Us

• Led marketing efforts surrounding acceptance strategy for Discover Global Network, including value proposition creation and communication to acquiring partners, issuing banks, large-scale merchants and international payments acceptance schemes• Developed and managed programs and capabilities that drive consumer demand and cross-border sales volume in over 190 accepting countries utilizing all marketing channels

Riverwoods, Il, Us

• Led 20-person Relationship Management team responsible for transactional and strategic partnerships with Discover’s top merchant clients, accounting for majority of company's annual transaction and revenue volume• Developed and enhanced executive level relationships with merchant clients in order to create new business opportunities and drive revenue expansion• Led frontline initiatives with merchant clients concerning network product and marketing opportunities

Riverwoods, Il, Us

• Led development and implementation of Discover Card’s merchant marketing platform, Discover Deals, with heavy emphasis on the convergence of transactional and behavioral data to drive merchant promotional budget optimization as well as cardmember engagement• Developed and led all business efforts surrounding partnership programs, driving over $40 million in annual merchant-funded value-added rewards and offers to cardmembers• Achieved robust content from multiple offer sources including direct merchant retailer connections, affiliate networks, aggregators, agencies and card-linked offer providers to deliver value added offers to Discover cardmembers• Led the creation and install of Deals’ campaign management platform, streamlining targeted campaign launch time from 12 weeks down to 72 hours

Riverwoods, Il, Us

• Managed Sales and Operations components of Discover Card’s merchant partner offer strategy, Discover Extras, as well as strategy, site enhancements and marketing communications campaigns for affiliate shopping portal, ShopDiscover, resulting in annual incremental sales of $500 million• Managed total budgets of $15MM+

Riverwoods, Il, Us

• Generated sales through the management of Discover Card’s online shopping site, ShopDiscover• Cultivated business relationships in the affiliate marketing industry with over 150 top retailers; most ranking in the top 500 online retailers

Riverwoods, Il, Us

• Managed strategic marketing campaigns to inactive cardmembers resulting in incremental purchase-active cardmembers each month and $2 billion in incremental sales per year• Oversaw an annual budget to plan and coordinate direct mail campaigns

Riverwoods, Il, Us

• Analyzed and reported on campaign results in order to develop strategies for future campaigns• Generated 285% lift in sales through the implementation of an Inactive Response Model targeting high responders

Riverwoods, Il, Us

• Provided strategic implementation of creative tests for direct mail acquisition pieces, including 16 separate tests• Acted as liaison between Creative Strategy and Analytics and Modeling teams to coordinate, track and communicate all experimental design tests and results

Riverwoods, Il, Us

• Created and maintained creative mail campaigns• Managed all communications from Legal and Branding departments across Creative Strategy

Saukville, Wi, Us

• Marketing and sales representative servicing primary steel suppliers to the automotive, construction and agriculture industries, including Fortune 500 companies• Increased office sales 50%, from $28 million (46,000 tons) to $42 million (67,000 tons)

• Managed daily marketing activity (press releases, PSAs, copywriting, newsletters, media tracking, client contact and event preparation) for pharmaceutical, distribution and real estate companies

Mba, Marketing, Management & Strategy

Ba, Media, Business