I’m an integrated marketing professional who gets a charge out of those moments when research, data, targeting, effective creative, format and channel mix all come together to drive incremental behavior and financial impact. I’ve spent the vast majority of my career working with some of the world’s most amazing brands, alongside business partners both internally and externally, domestically and internationally, to achieve their objectives in engaging new and existing customers in both the B2B and B2C spaces. With a background in sales, loyalty/rewards marketing, international marketing and business, analytics, account management and more, I’m able to develop robust marketing strategies and lead major projects and initiatives to drive customer acquisition, brand presence, awareness, demand and sales.My team management background spans the globe, with a successful track record in developing and leading diverse teams of go-to-market strategists in different countries and time zones that can adapt their responsibilities based on the request. I’ve had the opportunity to work in conjunction with business partners in every region of the world, integrating customs, culture and best practices into ways to achieve our objectives.I consider myself a storyteller too, with the ability to take data and visuals and weave those elements into an effective pitch or proof point of success to both large and small audiences, including C-level executives. This has resulted in the innovation and leading of major initiatives throughout my career generating billions in incremental sales and increased customer engagement. (Oh, and I have a children’s book published as well, but that’s a story completely unto itself that I’m happy to talk about.)