Brian Melanson Email & Phone Number

Fairhope, Al, Us

Boerne, Texas, Us

Founder & President that leads a private, curated healthcare & insurance problem solving community for key executives. The last 11 years have been spent building a highly-effective market discussion model based on the science of the small networking cohort. m4 provides a living lab that is designed for leaders to test for market feedback on strategies while building new, adjacent relationships.

Atlanta, Ga, Us

Led a national division that consulted with health carriers to identify challenges and opportunities to their distribution models brought on by PPACA, with a specific focus on providing efficient and effective small group retention solutions.

Mountlake Terrace, Washington, Us

Led distribution & ancillary strategy development for top executives and market leaders in three states. Built an independent national strategy group focused on emerging strategies to help navigate the changes coming from the Affordable Care Act with a diverse core of executive participants from Blue plans that covered 31 states.

Atlanta, Ga, Us

Was responsible for executing Digital's aggressive revenue growth strategy through acquisition of small group health benefits agencies within a 19-state region. Focused on agencies without a solid perpetuation strategy, agency owners looking to add significant technological and small group service/process advantages, or large national agencies looking to minimize their footprint in the small group space.

Us

Managed an Illinois and Wisconsin regional sales team responsible for a unique South African-based CDHP product with an integrated incentive wellness program. Held second responsibility of helping to build, promote and sell a standalone version of the Vitality wellness program.

Louisville, Kentucky, Us

Recruited into Humana through an exclusive out-of-industry program for experienced executives. Sold large group health insurance products to private-sector employers and municipalities. Also served as a market liaison for the Humana Innovation Center to drive new, creative ideas throughout the organization.

President & General Manager -- Shuz, Inc.Held full P&L responsibility for a consumer magazine dedicated to high-end women's shoe enthusiast; built business plan that supported sale of title to an investor in the Northeast; created unique 1-800 shoe shopping concierge program that allowed for women to have early access to products by seeing financial opportunity and leveraging great manufacturing relationships; successfully managed through the decline in advertising revenues in post-9/11 environment.Various Titles -- The Revcor CompaniesSaw opportunity to merge unrelated compensation planning strategies to develop unique compensation and cross-training program that increased organizational effectiveness and career fulfillment for lower-skill manufacturing workers. Program used a custom algorithm that processed 29,000 variables to determine an employee's value-added skill set and to identify training gaps that resulted in career growth planning. Funded as strategic initiative by CEO and was implemented in Texas and Chicago facilities. Increased line efficiency by 22% over two years while driving up average per employee pay due to cross-training efficiencies. Spoke at several national manufacturing and innovation conferences due to program's success. Member of core founding group behind Revcor software spinoff company that focused on organizational performance through strategy and process alignment. Had responsibilities ranging from product management to marketing to consultative selling. Worked with Chicago and India-based development organizations to launch the SaaS solution, and deployed it with a broad range of clients from manufacturing to government.

Bachelor Of Science, Advertising & Public Relations

Education record