Employers spend a lot of money providing benefit packages to their employer population but often fall short in two critical areas:1) Many employers adopt a "me too" approach with their benefits package. They copy the competition versus aligning their benefit package with their talent strategy. They strive to be "at market" resulting in adequate benefits that don't impress or differentiate.2) Once a benefit package is in place, they may neglect the importance of ensuring that employees understand their benefits. Employees can't value and appreciate what they don't understand.With two decades of total rewards experience, I help employers in both of areas.