Helping customers understand the business transformation potential offered by the Four51 platform paired with Coverdale Group implementation and integration services – it is possible to have world-class B2B eCommerce capabilities at a fraction of the cost expected and without the need to hire a large IT staff or variable template team. We can walk you through the process from start to finish (and stick around to provide ongoing support).

Providing marketing strategy and tactical execution to small businesses and non-profits.Quiktract app LaunchWorking with founders on positioning, marketing messages and materials, execution on social media (Facebook, Instagram, Twitter, YouTube) using a variety of tools (Canva, Agorapulse, Branch.io, AdRoll, AdEspresso, Agile CRM) as well as planning and execution for tactical direct and channel selling.Small Private Healthcare PracticeWorking with owner to attract new clients through better segmentation, repositioning/rebranding of practice, developing new ways to deliver services and marketing through social media platforms.Growing Professional Services GroupWorking with owner to create new business by licensing full solutions to small, underserved/unaddressed customer segment.

Generated $3M in sales at over 30% margins by creating more effective environments for retailers and brands by designing and implementing new retail experiences. Solutions include fixtures, print & digital signage, beacon technology, data analytics, and integrated direct marketing. Manufacturer of Dimmers & Lighting Controls ($600M manufacturer)Completed multiple display rollouts to Lowe’s (1,857 stores) and Home Depot (2,274 stores).Displays enjoyed ROI of less than 3 months due to reduced costs and increased revenues.Delivered over 20% savings to customer while still creating significant margin for AR.Top 15 Convenience Store Chain (730 locations)Produced and inventoried custom fixtures and dress kit components for store remodeling program.Redesigned components for efficiency and used optimized mix of domestic/offshore production.Drove over 10% savings for entire remodeling program.Top 10 Electrical Supply Wholesaler (445 branches in 28 states)Designed new store “look” to bring in more DIY’ers (a more profitable segment).Managed all production (domestic & offshore), inventory and logistics as well as installations.Achieved over 20% increases in revenue and 30% increase in profitability in remodeled stores. My direct responsibilities included: creation of the division, initial marketing strategy and materials, website development and sales activities (primarily closing deals). Directly managed vendor relationships, channel partners and was direct interface to customers. I also handled all operational aspects – financials, purchasing and logistics – including direct responsibility for rollouts.

Worked with Standard Register team to transition products, services, facilities and customers after WorkflowOne was purchased by Standard Register.

Tasked to create a product management capability, delivered growth during difficult economy while managing majority of company’s EBITDA. Total new wins were over $20M. Highlights included a print management product and services line (everything from the business model and pricing structure to vendor base management and augmentation to Business Intelligence (BI) for customer reporting, vendor management, and process improvement to channel and specialized sales force development, marketing materials and contract language) as well as direct participation in larger sales opportunities and the development of a retail software application to drive higher profit margins.I was also asked by the company’s new President to lead a company-wide transformation program and guide the executive team in the development and implementation of a new corporate strategy. Highlights included delivering $54M in savings and doubling EBITDA percentage to industry-leading levels, restructuring company for cost savings and efficiencies, and account level analysis that identified unprofitable business.My responsibilities included profit and loss, new product development and launch, existing revenue maintenance, pricing, promotion and sales training as well as direct participation in selling.

Asked by President to create a professional services organization, I led a team of eight consultants. I and the team designed and implemented several multi-million-dollar print management solutions, including a $22M contract for distribution of Point of Purchase materials.

I created the outsourced marketing execution services business for the then Relizon company as part of preparation for its sale by the Carlyle Group. Planned and launched a new 300,000 sq. ft. marketing services facility that integrated distribution services, kitting, digital print and direct mail.Led a cross-functional team of 15 members from key functions (Operations, Sales, IT & Finance) to optimize our distribution network (26 locations) in: cost structure, processes, roles, staffing, systems and metrics for fulfillment & kitting services. Resulting improvements provided a much more competitive cost structure—we subsequently won multi-million-dollar contracts and grew the business 30% annually.I was responsible for planning and execution across strategy, offer development, demand generation, pricing and go-to-market plans, including sales team training for: fulfillment and kitting, digital print solutions, commercial print and direct mail.

Brought back by the new head of the division to this under-performing unit, I delivered 89% and 64% growth respectively in the two largest new products as well as devised a set of inexpensive but comprehensive changes to the flagship product that provided a much needed “face lift.”Completed several initial tactical actions: prioritized funding to fix technical issues; worked directly with sales management to gain their buy-in and reestablish confidence in the products; reeducated the sales team to properly position the updated products and address customer concerns; and re-launched the products at the industry’s largest tradeshow. Then delivered a new business unit strategy and marketing plan to drive profitable growth in the data analytics segment that leveraged the existing products and product lines with minimal investment to reach new types of customers.I was responsible for market planning, product management, go-to-market tactics, product development investment decisions, pricing strategy, and sales support across five product lines. I matrix-managed a team of three marketing managers, eight product staff and a pricing analyst.

Worked with companies to develop strategies & marketing plans and improve marketing & sales execution. Clients included an $85M software firm I repositioned from a stagnant market segment into higher growth data analytics segment.

I delivered a 17% increase in sales, a 16% shift to more profitable sales, a 6x increase in channel revenue and launched the company’s first internet-based product (the fastest growing in company history). I developed and implemented new strategies, marketing plans and products including re-launch of the existing $12M school product and one for a new $25M data mart and business intelligence line. As a member of the senior management team, my responsibilities included corporate strategy, market research, market segmentation, product positioning, pricing, competitor intelligence, sales channel support and acquisitions

I developed new market segmentation and strategy, managed a $37M advertising budget and formulated new advertising that increased brand awareness 50% and the overall IBM brand by 15%. We delivered growth rates twice industry average and $1.1B of profit and I was selected a “Top 250 Marketing Professional” and slated to be Director of Marketing for ibm.com.

I managed the product development for the division (ThinkPad, IBM PC, Netfinity Servers and “Options by IBM” branded peripherals) and was chosen to lead the division’s overall strategic planning process. I delivered 10% cost savings while still hitting target revenues and was named a “Top 10% Performer” and selected to the Leadership 2000 Team of the top 50 leaders.

Promoted to manage company’s overall product development & management, from idea generation and selection through market launch and product management ($60M in investments, 35 project managers and over 1,000 software engineers). I reduced development budget by 15%, while improving time to market over 25%.

I architected the product development & product management processes and led company-wide implementation, working with the senior executive team to define organization structures, policies, and systems. Managed six teams (over 50 individuals).