At the intersection of data and business decision-making, I find my passion for transforming data and analytics into powerful, actionable insights that drive results. I have extensive experience in analytics and business intelligence, with expertise centered around marketing analytics, crafting compelling narratives from data, scaling analytics and insights for broad consumption, and evangelizing across the organization.With a strength for leading and collaborating with cross-functional teams, I navigate both technical and non-technical arenas to align goals and achieve business objectives. I bring a combination of business knowledge and technical skills, with proficiency in SQL, MicroStrategy, Power BI, and advanced Excel, as well as experience with python, cloud computing, Microsoft Azure, Databricks, and Tableau. An aptitude for querying, analyzing, and visualizing data from vast datasets enables me to get hands-on with data to accelerate implementation of strategic solutions. With a track recored of success in leading teams and initiatives, I am committed to driving innovation and efficiency through insightful analytics, creating value for organizations by enhancing decision-making and strategy implementation.Skills and Experience: Data Analytics, Business Intelligence (BI), Data Visualization, MicroStrategy, SQL, Python, Excel, Power BI, PowerPoint, Agile Project Management, CPG, Retail, Marketing ROI, Media Measurement, Statistical Analysis, Modeling
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Senior Director, Analytics - Business IntelligenceCatalina Usa Jan 2021 - Dec 2024St. Petersburg, Florida, UsBusiness Intelligence platform owner and team leader, providing the organization with self-service consumer insights, campaign performance tracking, media measurement, and operational health monitoring. Collaborated extensively with cross-functional teams in Sales, Analytics, Data Science, Operations, Product, Marketing, and Data Engineering to design and implement automated reporting and dashboards to drive efficiency and access to insights. Led diverse global team of BI professionals, developing impactful BI applications, KPIs, analytics, and visualizations. Employed Agile project management methods. -
Senior Director, Sales Operations / AnalyticsCatalina Usa May 2014 - Jan 2021St. Petersburg, Florida, UsEmpowered sales teams with insights, analytics, and selling tools utilizing Catalina’s vast shopper data assets. Designed and developed tools that are used daily across the organization to provide shopper insights and demonstrate Catalina’s precision marketing solutions, driving revenue and increasing efficiency and effectiveness of the sales organization.
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Director/Client Lead, Marketing Roi And Price-PromotionNielsen Jan 2011 - Apr 2014New York, Ny, UsProvided expert consulting and software tools to CPG marketers in the areas of marketing mix and price & promotion. Led client relationships and project teams. Responsible for $4mm in revenue. -
Director, Analytic ConsultingNielsen Feb 2005 - Jan 2011New York, Ny, UsLed client relationship and delivery of marketing mix modeling for a major CPG manufacturer. Partnered with client to advance use of marketing mix analysis to improve marketing ROI across portfolio of food brands. Responsible for $2mm in revenue.
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Director, Analytic Product Management & DevelopmentIri 2000 - 2005Chicago, Il, UsLed product management and support of modeling services and technology-enabled analytics, including sales and delivery support and guiding product development. Reduced delivery time and cut costs through process improvement, standardization, and automation of methods. -
Marketing Analytics ManagerSears Holdings Corporation 1998 - 2000Chicago, Il, UsEvaluated the effectiveness and ROI of advertising and promotion spending for all of Sears stores. Contributed to the development of new analytic methodologies for measuring advertising effectiveness and led utilization of marketing analytics for Sears Home Improvement division.
Brian Moore Education Details
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University Of Illinois ChicagoMarketing & Statistics -
St. Olaf CollegeEconomics & Quantitative Methods
Frequently Asked Questions about Brian Moore
What is Brian Moore's role at the current company?
Brian Moore's current role is Analytics and Business Intelligence Leader | Trusted Partner | Driving Results with Data and Insights.
What schools did Brian Moore attend?
Brian Moore attended University Of Illinois Chicago, St. Olaf College.
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