Penny Luck is on a mission to create shoes that embody class, craftsmanship and a hint of luck.Penny Luck shoes are designed for the everyday man. Our timeless designs make our shoes wearable for any setting, business or casual.The craftsmanship that goes into Penny Luck shoes is highlighted in every pair we make. From our stitched leather soles to our leather lining, the hands of artisan shoe makers carefully craft every inch of Penny Luck shoes.At Penny Luck we believe in the power of luck; which is why we allow our customers to customize the year of their lucky penny.

• Successfully negotiated licensing agreements and royalty fees.• Developed a detailed strategic marketing plan with full financials and projections.• Designed and developed a just-in-time inventory supply chain in Downtown Los Angeles.• Completed product prototyping under budget by 90%.• Planned and successfully executed guerrilla marketing at the 2012 APTA conference in San Diego.• Operated on a shoestring-bootstrapped capitalized model for 2-years.• Pitched the company to high net worth individuals.• Successfully filed for trademarks, LLC, licenses and permits.

• Single-handedly researched, proposed, and established an aggressive marketing campaign and strategy to increase our product awareness among businesses and consumers.• Successfully researched and managed the application for a grant worth $1,000,000 with the National Institute of Health.• Successfully pitched our technology to major apparel companies including Puma, New Balance and the U.S. NAVY who became in new customers.• Identified significant growth opportunities in new markets and implemented strategies to capture market share.• Managed and coordinated attendance at expos and events with a 20 x 20 company booth. • Worked with a team of scientists to generate ideas for new technologies.

During my years with Signature Services I was fortunate to gain extensive event management, sales and customer service experience. Oversaw the site operations of 100+ employees and vendors at special events. Managed customer service accounts at restaurants, hotels, private parties and concert venues. Personally managed private party parking services for:- Oprah Winfrey's charity events at her Montecito estate - President Barack Obama's 2007 Political campaign through Santa Barbara/Montecito - Sarah Palin's 2007 Campaign stop at the Reagan Center - James Cameron's Policeman's charity event in Gaviota- Jeff Bridges private parties - The Kardashian wedding - Ivan Reitman's superbowl parties and SB fiesta gathering- Personal Valet and guest list check-in for Larry Gagosian's events at the Gagosian Gallery of Beverly Hills and his private Los Angeles Estate- Designed, planned and executed parking logistics for Bimmer Fest 2009- Designed, planned and executed parking logistics for The Spartan Race of Malibu 2012I made sure the accounts and events were planned and executed smoothly, customers were satisfied and the employees were stoked to be there.