Joined Massachusetts Beverage Alliance as its first employee with the directive to lead the organization into becoming a prevalent player in the Massachusetts craft beer segment. Massachusetts Beverage Alliance formally changed its name to Homegrown Distribution, LLC in 2021.● Manage department heads including sales, operations, inventory, information systems, accounting and human resources. Lead employees towards organizational goals and metrics as we work towards a healthy P&L and Balance Sheet.● Communicate with executive board through monthly conference calls.● Negotiate & secure distribution agreements with over a 100 craft, cider and specialty suppliers. Build out yearly supplier sales forecasts as part of annual business plans. Forecast and place monthly orders for 50+ suppliers.● Implement state-wide “go to market” strategies for brewery and brand launches including: pricing, product and package mix, initial forecasts, events, distributor sales meetings and trade crew drives and work-withs.● Oversee pricing for over 2,200 SKU’s. Negotiate and implement price changes and new items for the entire portfolio.● Implement lean initiatives for operations department including 5S and work flow.● Construct, monitor, and adjust yearly sales and operational budgets.● Develop and maintain a list of coveted craft breweries and specialty brand prospects to target distribution partnerships in Massachusetts.● Establish relationships with strategic suppliers, customers, and key accounts through networking events such as Craft Brewers Conference, Great American Beer Festival, and other local and national beer festival events.

Developed marketing and sales communication strategies and acted as a liaison to 38 suppliers, representing over 70 brands and 385 SKU’s. Promoted from Brand Manager of Spirits to Category Manager for the Specialty Craft Beer and Import, Spirits, and Non-Alc portfolio for one of the leading beverage distributors in the region. ● Led category management team in the development of new and existing products. Delivered profit driven revenue models. ● Built and tracked monthly incentives helping motivate and drive sales force to accomplish their goals and objectives. Performed business, pricing and cost analysis. ● Analyzed market segments and created effective business and marketing plans for craft portfolio. Managed two employees whose focus was strictly towards Burke’s specialty division.

Progressed from territory supervisor to on premise supervisor to on premise manager over a four-year period. Oversaw the growth of the On-Premise sales team by 100% during tenure, from an 8 to 16-person team.● Led supervisors and sales staff for on premise team by driving key goals such as distribution, volume, and brand visibility. ● Participated in “Work-Withs” on a weekly basis in order to observe and evaluate supervisors, sales reps, and merchandisers and to provide formal coaching based on activity. ● Built and maintained relationships with key on premise retailers in order to ensure customer satisfaction. Sustained awareness of marketplace conditions. ● Managed staff & personnel issues such as hiring, terminations, and discipline, when necessary.

Sold merchandise through product presentations. Focused on pricing, promotions, profitability, and follow up. ● Handled orders, managed credit, facilitated delivery, rotated product, set up POS, trained staff on new products, completed draft surveys, and regularly communicated with all customers in regards to addressing service needs.

Managed over 85 accounts in the greater Boston suburbs, maintained inventories, built displays, dealt with customer’s concerns and complaints, consulted with drivers, and developed growth of overall sales.