Brian Mwaura Email & Phone Number

Nairobi County, Kenya

Nairobi, Kenya

Nairobi County, Kenya

As has always been the norm, Cussons Baby continues to offer mothers a suitable range of end-to-end baby skin care products, thereby commanding market leadership of the baby-care category.Responsibilities- Implement brand strategy to grow and sustain brand performance and profitability.- Monitor, control and report brand performance through brands health indicators and key consumer KPIs, providing solutions to shortfalls.- Support the management of the New Product Development process for the brand in the Commercial Business Unit.- Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.- Support the development & execution of approved brand Media & Consumer plan within guidelines.- Understand & apply relevant external environment factors including consumer insights, competitor activity and other Commercial Business Unit activity (networks).- Support Product Life Cycle Management including demand forecasting and minimising residuals.- Effective execution of Trade Marketing plans- Participate actively in company-wide initiatives as required – e.g. Margin ImprovementAchievements - Led & co-ordinated Supply Chain & Quality teams to bring to market a refreshed Gifting offering by transitioning from existing plastic bag packaging to eco-friendly box packaging, in line with the organisational sustainability agenda.- Managing the baby-care segments, specifically Oil, Jelly, Soap, Powder, and Gifting, to ensure sustained category growth through consistent trade activations. In May 2023, the Baby category closed at 15% above previous fiscal year.

Nairobi, Kenya

For more than twenty (20) years, Morning Fresh has dominated the dishwash segment in the Homecare category in Kenya, by staying true to providing products that make cleaning a breeze. Currently playing in the dish-care & surface-care segments through its dishwashing paste, liquid & scouring powder offerings. Responsibilities & Achievements- Led & co-ordinated Below-The-Line (BTL) activations, promoting double the run-rate in activated stores countrywide. Average strike rate of 80% on set targets and average customer engagement rate of 120%.- Led & co-ordinated Nanny Training sessions to sensitise nannies on proper dishwashing, kitchen safety & hygiene. Average engagement rate of 90%, average reach of 82% of set targets. - Managed the Surface Care segment to ensure growth in Net Invoice Value (NIV), Market Share and Margins. The segment closed at 26% above previous financial year, as of May 2023.- Assisted the Brand Manager to bring to life, the first ever National Consumer Promotion (NCP) for a Homecare brand in Kenya. The promotion closed in December 2022, yielding a 31% sales uplift, while also generating a 14% Return on Investment (ROI).- Jointly crafted an Integrated Brand Plan (IBP) with the Brand Manager for the 2022/2023 fiscal year. Its implementation has seen the brand close at 12% growth in NIV versus prior year, as of May 2023.- Conceptualized design for the brand’s promotional material, whose adaptation by our creative resource led to positive association scores of over 70% when tested against Visual Attention Software (VAS).

Nairobi, Kenya

For decades, PZ Cussons East Africa's brands such as Imperial Leather have been a mainstay in many Kenyan households. Through its brand Cussons Baby, the company offers a wide range of baby skincare products to consumers both locally & in the region.Responsibilities - Supporting the delivery of Cussons Baby growth through assigned marketing & trade activation tasks to aid in the achievement of brand NIV targets set by the company. - Monitoring & tracking of the Hospital Activation programme while offering office logistical support to the in-house nurse to ensure 800 mothers were sampled month on month. - Supporting the brand manager in the launch of New Product Developments through specific assigned tasks.- Carrying out data analysis on category sell-out data as well as price movements, all in a bid to generate insights for the brand. Achievements - Spearheaded the growth of the Hospital Activation Programme by enlisting five (5) Class-A Hospitals to collaborate with the in-house nurse to provide baby care sensitisation to mothers in the wards.- Supported the Brand Manager in leading the release of our new baby soap variants & wipes 80's pack to the market by facilitating the correct listing of the products across all sales channels.- Provided leadership and guidance to the Cussons Baby nurse to ensure we converted an average of 800 mothers monthly through the Hospital Programme. This was done by ensuring every mum received a sample pack of Cussons Baby products.- Co-ordinated all brand activation & ensured physical brand presence in these sites, while also providing all necessary back-end support when required.

Nairobi, Kenya

Tunu is an innovative platform that seeks to revolutionise online retail through gamification. Users play the games contained in the app, earn animals, then redeem these animals to obtain discount coupons from various retail outlets. My responsibilities included:- Generating new business leads for the organisation through active prospecting & ultimately, signing up these leads onto the platform. I was able to increase the coupon count on the app by 6,000, whose total worth amounted to Ksh. 180,000. - Managing the relationship between the organisation & its clients by periodically evaluating client offers for subsequent updating on the app, as well as aligning all new offers with client's marketing campaigns. - Actively participating in the formulation of social media strategy for the company. When implemented, the strategy led to a 15% increase in following, reach and engagement across the organisation's Facebook & Instagram pages,- Handled administrative duties for the sales function of the company. These included maintaining sales records, frequently updating the coupon database, and archiving comapny documentation.

Nairobi, Kenya

An offsite job that I did on part-time basis. Created an engagement strategy aimed at increasing the organisation's social media presence. Engagement grew by 18% across the Facebook and Twitter pages.

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Marketing Club.The undergraduate course of Bachelor's of Commerce (BCOM). I specialised in Marketing.

Certificate, Audiovisual And Photography Production

This was a one (1) month course I did in March 2020. It entailed photography lessons and editing using Adobe Photoshop, audio recording.

Certificate In Procurement And Logistics, Purchasing, Procurement/Acquisitions And Contracts Management

This was a rather enlightening course on the world of procurement and purchasing. Learned about the procurement process, documents needed.

Kenya Certificate Of Secondary Education