Brian Rodriguez Email & Phone Number

New York, NY, US

Venice, California, US

Owned all aspects of media operations for StackMedia - a startup within StackCommerce. StackMedia connects advertiser campaigns with Stack’s ad network inventory (sponsored content, custom native, programmatic, email, podcasts and social media). Cross functional collaboration with product, data and engineering for StackMedia requirements prioritized along.

Venice, California, US

• Established ad serving instance (GAM), Salesforce workflows, fraud monitoring tool setup, advertiser on-boarding processes and transformed manual into automated workflows using Smartsheet, saving over 15 hours per week.
• Collaborated with 60-80 publishers and 30-50 advertisers to build custom native advertising specific to their look and feel within content to drive greater conversion rates.
• Ensure data integrity from campaign tracking, Salesforce, internal proprietary tools by working with data engineers to map KPIs into various dashboards for advertiser campaigns, publisher placement.
• Requirements support for new link tracking system, Segment, integrating Salesforce fields into Admin tool for streamlined processes and improved quality.
• Scaled quarterly revenue from $350,000 to $1 million, 185% YoY growth w/no additional resources.

Los Angeles, CA, US

• Drove ad platform development, enhancements and bug fixes by preparing requirement documentation, prioritization, testing, demos, training and process documentation. Collaborated with internal teams - Media (supply).
• In-house expert in ad tracking and tagging by facilitating conversations with partners around ad tags, pixels and passing parameters. Educating internal teams and evangelizing best practices for real time conversion.
• Evaluated suite of Ad Ops tools, platforms, and services to ensure ad stack is optimal supporting both buy and sell side partners guaranteeing constant innovation.
• Partners supported include: Buy Side - Transunion, Experian, TD Ameritrade, Chase Bank, Bank of America | Supply Side - GoBankingRate, Nerd Wallet, MSN.

New York, NY, US

• Served on a 4-month special project at Experian to execute my User Acceptance Testing framework for the initial launch of the Experian Boost product.
• Collaborated with internal teams to build test packets that covered basic “happy path” navigation, key integrations with financial institutions, as well as freeform navigation to catch issues via multiple OS, browsers.
• Project managed internal and external testers to sign up, run test and provide feedback.
• Reported on findings and presented to key stakeholders to ensure bugs were logged, fixed and retested prior to launch.

Costa Mesa, CA, US

Drove complex operational frameworks development that supported new product deployments for efficient digital marketing processing, customer benefits delivery, payment processing and heavy regulatory compliance. Orchestrated new framework implementations cross-functionally and provided ongoing support. ► Planned and executed organizational design program.

Costa Mesa, CA, US

Served as key stakeholder for advertising and media, supporting 1 million orders annually - $24.3M revenue. Oversaw overall delivery and health of digital campaigns, budget forecasting, analysis and reporting. Managed vendor relationships, negotiating annually.► Built and led high-performance team of 10 staff associates, providing functions for campaign.

Atlanta, GA, US

Supervised and directed traffic teams supporting ad placements, reporting and networking for 20-25 advertisers and ad networks monthly. Led innovative solutions development and ongoing campaign optimization achieving 100% delivery consistently.

Atlanta, Georgia, US

Managed, trafficked and scheduled advertising placements for 4B impressions monthly for EarthLink, PeoplePC and Synacore portals. Introduced new sponsorships and ad space to be sold that catapulted banner traffic levels by 300% and digital media revenue 106%. Supported strategic renegotiation for ad server and advertising contracts.

Weston, MA, US

Oversaw the implementation of annual media plans for regional and national recruitment clients, including negotiated internet job board contracts, setting up and monitoring all digital ad campaigns. Lead weekly optimization efforts & compiled weekly performance reports.