Owned all aspects of media operations for StackMedia - a startup within StackCommerce. StackMedia connects advertiser campaigns with Stack’s ad network inventory (sponsored content, custom native, programmatic, email, podcasts and social media). Cross functional collaboration with product, data and engineering for StackMedia requirements prioritized along with the greater organization.- Scaled advertising and affiliate operations to support annual revenue growth: 2019-20: 125% YoY growth; 2020-21: 90% YoY growth; 2021-22: 110% YoY growth, exceeding $10M in annual revenue- StackMedia contribution to the total business grew from 0% to 20% of total net revenue, 30% of profit- Reduced operational burden by 32 hours by transforming manual processes into automated workflows- Drove SaaS RFP vendor procurement and selection project: conducted POC, setup domain tracking, access roles, fraud instance, and invited and oriented over 100 partners to the system- Standardized partner profiles, offers, campaigns; streamlined trafficking, tracking, reporting; increasing efficiency by 40%- Collaborated with pubs/advertisers to build custom native ads which yielded a CTR of.05% to 1-1.25%- Connected placement level conversion data from affiliate platforms, 3rd party data and client-side proprietary systems with StackMedia’s analytics platform using Server2Server, Postback and API methods supporting real time yield optimizations over 30 advertisers- Recruited, hired, trained and managed 4 contractors and 1 FTE for data, reporting and salesforce administration

• Established ad serving instance (GAM), Salesforce workflows, fraud monitoring tool setup, advertiser on-boarding processes and transformed manual into automated workflows using Smartsheet, saving over 15 hours per week for team members.• Collaborated with 60-80 publishers and 30-50 advertisers to build custom native advertising specific to their look and feel within content to drive greater conversion rates.• Ensure data integrity from campaign tracking, Salesforce, internal proprietary tools by working with data engineers to map KPIs into various dashboards for advertiser campaigns, publisher placement.• Requirements support for new link tracking system, Segment, integrating Salesforce fields into Admin tool for streamlined processes and improved quality.• Scaled quarterly revenue from $350,000 to $1 million, 185% YoY growth w/no additional resources.

Drove ad platform development, enhancements and bug fixes by preparing requirement documentation, prioritization, testing, demos, training and process documentation. Collaborated with internal teams - Media (supply), Sales (demand), Product, Engineering and Finance - and external groups - Publishers, Agencies, and Tech Vendors - to ensure campaign delivery objectives are met, tracking strategies are in place and issues are identified and resolved for smooth month end billing and reconciliation.• In-house expert in ad tracking and tagging by facilitating conversations with partners around ad tags, pixels and passing parameters. Educating internal teams and evangelizing best practices for real time conversion tracking, yield and optimization and troubleshooting issues.• Evaluated suite of Ad Ops tools, platforms, and services to ensure ad stack is optimal supporting both buy and sell side partners guaranteeing constant innovation.• Partners supported include: Buy Side - Transunion, Experian, TD Ameritrade, Chase Bank, Bank of America | Supply Side - GoBankingRate, Nerd Wallet, MSN.

Served on a 4-month special project at Experian to execute my User Acceptance Testing framework for the initial launch of the Experian Boost product.• Collaborated with internal teams to build test packets that covered basic “happy path” navigation, key integrations with financial institutions, as well as freeform navigation to catch issues via multiple OS, browsers, devices, geo-locations.• Project managed internal and external testers to sign up, run test and provide feedback.• Reported on findings and presented to key stakeholders to ensure bugs were logged, fixed and retested prior to launch.

Drove complex operational frameworks development that supported new product deployments for efficient digital marketing processing, customer benefits delivery, payment processing and heavy regulatory compliance. Orchestrated new framework implementations cross-functionally and provided ongoing support. ► Planned and executed organizational design program to determine future operating model, transitioning business to self-service models reducing technology costs and decision making time.► Initiated functional process and governance models, including business enablement and reporting self-service models, directly improving speed to market for business teams responsible for making real-time optimizations.► Conceptualized, planned and launched user acceptance testing program for five major product releases, improving customer experience, revenues, and strict compliance with regulatory statutes.

Served as key stakeholder for advertising and media, supporting 1 million orders annually - $24.3M revenue. Oversaw overall delivery and health of digital campaigns, budget forecasting, analysis and reporting. Managed vendor relationships, negotiating annually.► Built and led high-performance team of 10 staff associates, providing functions for campaign management, regulatory compliance and ad tech.► Created, launched and managed digital marketing campaigns, enabling support for 19.8 billion ad impressions within 75-100 placements scross all digital marketing channels with key partners in FinTech, Auto, Real Estate and other wide reaching publishers ► Spearheaded RFP processes for various marketing technologies – Ad Serving, Programmatic, Video, Tag Manager, Content Manager, Affilate Tracking, Search Bidding, Mobile Analytics - in order to scale and develop an efficient stack of solutions to maximize spend.► Managed and negotiated digital marketing vendor contracts, resulting in deepened relationships and 25% annual average savings.

Supervised and directed traffic teams supporting ad placements, reporting and networking for 20-25 advertisers and ad networks monthly. Led innovative solutions development and ongoing campaign optimization achieving 100% delivery consistently.

Managed, trafficked and scheduled advertising placements for 4B impressions monthly for EarthLink, PeoplePC and Synacore portals. Introduced new sponsorships and ad space to be sold that catapulted banner traffic levels by 300% and digital media revenue 106%. Supported strategic renegotiation for ad server and advertising contracts.

Oversaw the implementation of annual media plans for regional and national recruitment clients, including negotiated internet job board contracts, setting up and monitoring all digital ad campaigns. Lead weekly optimization efforts & compiled weekly performance reports.