Brian Rowley, Mba Email & Phone Number

Provo, Ut, Us

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Strategic Marketing Leadership: Led the strategy for key marketing channels, including marketing automation, content marketing, SEO, webinars, and website management, enhancing cross-departmental collaboration and marketing efficiency.Go-to-Market Strategy Development: Designed and executed a comprehensive go-to-market strategy that optimized the customer journey across multiple platforms, resulting in securing a $90 million deal.Website Optimization: Successfully launched a new website platform, saving O.C. Tanner $200K annually and improving production speed and key performance metrics such as form fills, demo requests, and SEO rankings.Innovative Lead Generation: Introduced a lead generation chatbot that generated $41.7 million in new business within the first year and influenced a $115 million increase in the sales pipeline. Spearheaded the development of a Customer Success chatbot that automated 75% of inquiries, enhancing the customer experience.SEO Management: Managed and optimized the SEO strategy, achieving top rankings for all key terms without a dedicated budget, resulting in increased organic traffic and visibility.Marketing Technology Management: Oversaw a marketing technology stack valued at $1.6 million per year, continuously optimizing tools and processes to enhance overall marketing effectiveness.

Salt Lake City, Ut, Us

As the product owner within the marketing team, serve as a strategic partner to all departments throughout the university. Manage communication and promotion of the product strategy and go to market campaigns. Serve as consumer voice, understand their goals and enhance the experience. Work directly with product manager to determine key initiatives and roadmap items to reach department goals. Build and strengthen partnerships across teams in order to coordinate goals and drive product efficacy. Continuously monitor product marketing performance to define and refine marketing strategies.Direct third-party relationships to manage SEO campaigns, marketing technologies and discovery of new solutions. Define and coordinate marketing business needs with the development team. Determine priority and create sprint plans to execute plans and ensure timely delivery. Manage WGU's MarTech Stack ensuring optimization of current technologies along with marketing budget efficiencies. Collaborate with conversion team to test changes and measure success. Ideate key quantitative, user and AB tests to ensure users and projects maintain focus and produce data-driven results. Support content managers and creative partners with innovative ways to launch campaigns through website distribution.

Along with the previous roles outlined as the Digital Marketing Manager, also assumed Product Marketing Manager roles which included:Planned weekly product sales and promotions.Built out product marketing road map to ensure all Winder Farms parties knew of products and promotions.Determined ROI of weekly offers and reported on key metrics and indicators on performance of Winder Farms product categories.Planned and conceptualized customer's weekly order website experience to ensure offers were effective and seen by customers.

Managed and oversaw all online customer acquisition for Winder Farms through all online channels such as web, social, and email. Used online expertise to build, test, refine and track performance of all online campaigns. Responsibilities included:Planned. managed, and executed SEO/SEM strategy, social media, and online paid campaigns. Conceptualizes, creates, and manages SEO content (blogs, videos, socail posts, etc.) in order to further Winder Farms marketing reach through organic traffic and search results. Managed a budget of 55k/month in order to best acquire customers while owning strategy for maintaining target cost per start goals. Oversaw a team of employees who helped close the sale for potential customers needing assistance and implemented complicated development changes to website user experience. Used tools like Google Analytics and Google Webmaster Tools in order to further the effectiveness of all marketing efforts.

Las Vegas, Nv, Us

Managed and fulfilled on a stable of 30 clients who spend 25K to 75K a month in online services which include:SEO services - creation and execution of Geary's SEO products and strategyOnline paid media - creation and execution on clients' paid campaigns (Google Adwords, Facebook, Instagram, Twitter, Spotify, Pandora, Hulu, LinkedIn, Yelp, Creative Ad Creation (Adobe Photoshop & InDesign))Website development which entails website mockups in Adobe, managing execution of website development, and launching website while providing ongoing website support for clientsLanding page development which includes building and/or tweaking landing pages to drive overall success of paid campaignsReputation management which entails the use of online listening tools to interact and engage Email marketing which includes the building and tracking of email campaigns along with cultivating business to customer relationships

Optimizing and running successful online SEO campaigns for a book of business that included over 90k/month of billingRan online paid advertising campaigns for over 20 clientsSpoke with clients on best practices for their websites and overall online performance

Spoke Mandarin Chinese and helped Chinese and American clients build their business through the sale of Tahitian Noni products.

Master Of Business Administration - Mba

Bachelor'S Degree, International Business