Brian Rowley, Mba

Brian Rowley, Mba Email and Phone Number

Results Driven | Data Geek | Strategy Savant | Tech Junkie | MBA Graduate | People First @ O.C. Tanner
Provo, UT, US
Brian Rowley, Mba's Location
Provo, Utah, United States, United States
Brian Rowley, Mba's Contact Details
About Brian Rowley, Mba

Motivated product marketing manager and proven leader with ability to manage major initiatives and implement complex strategies to improve consumer experience. People and relationship driven with the ability to drive results through collaboration, planning and execution to exceed expectations.

Brian Rowley, Mba's Current Company Details
O.C. Tanner

O.C. Tanner

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Results Driven | Data Geek | Strategy Savant | Tech Junkie | MBA Graduate | People First
Provo, UT, US
Website:
octanner.com
Employees:
1702
Brian Rowley, Mba Work Experience Details
  • O.C. Tanner
    O.C. Tanner
    Provo, Ut, Us
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  • O.C. Tanner
    Head Of Growth Marketing & Ops
    O.C. Tanner Nov 2024 - Present
    Salt Lake City, Ut, Us
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  • O.C. Tanner
    Head Of Marketing Operations
    O.C. Tanner Sep 2021 - Present
    Salt Lake City, Ut, Us
    Strategic Marketing Leadership: Led the strategy for key marketing channels, including marketing automation, content marketing, SEO, webinars, and website management, enhancing cross-departmental collaboration and marketing efficiency.Go-to-Market Strategy Development: Designed and executed a comprehensive go-to-market strategy that optimized the customer journey across multiple platforms, resulting in securing a $90 million deal.Website Optimization: Successfully launched a new website platform, saving O.C. Tanner $200K annually and improving production speed and key performance metrics such as form fills, demo requests, and SEO rankings.Innovative Lead Generation: Introduced a lead generation chatbot that generated $41.7 million in new business within the first year and influenced a $115 million increase in the sales pipeline. Spearheaded the development of a Customer Success chatbot that automated 75% of inquiries, enhancing the customer experience.SEO Management: Managed and optimized the SEO strategy, achieving top rankings for all key terms without a dedicated budget, resulting in increased organic traffic and visibility.Marketing Technology Management: Oversaw a marketing technology stack valued at $1.6 million per year, continuously optimizing tools and processes to enhance overall marketing effectiveness.
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  • Western Governors University
    Sr Product Marketing Manager
    Western Governors University Jan 2019 - Sep 2021
    Salt Lake City, Ut, Us
    As the product owner within the marketing team, serve as a strategic partner to all departments throughout the university. Manage communication and promotion of the product strategy and go to market campaigns. Serve as consumer voice, understand their goals and enhance the experience. Work directly with product manager to determine key initiatives and roadmap items to reach department goals. Build and strengthen partnerships across teams in order to coordinate goals and drive product efficacy. Continuously monitor product marketing performance to define and refine marketing strategies.Direct third-party relationships to manage SEO campaigns, marketing technologies and discovery of new solutions. Define and coordinate marketing business needs with the development team. Determine priority and create sprint plans to execute plans and ensure timely delivery. Manage WGU's MarTech Stack ensuring optimization of current technologies along with marketing budget efficiencies. Collaborate with conversion team to test changes and measure success. Ideate key quantitative, user and AB tests to ensure users and projects maintain focus and produce data-driven results. Support content managers and creative partners with innovative ways to launch campaigns through website distribution.
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  • Winder Farms
    Senior Product Marketing Manager
    Winder Farms Aug 2018 - Jan 2019
    Along with the previous roles outlined as the Digital Marketing Manager, also assumed Product Marketing Manager roles which included:Planned weekly product sales and promotions.Built out product marketing road map to ensure all Winder Farms parties knew of products and promotions.Determined ROI of weekly offers and reported on key metrics and indicators on performance of Winder Farms product categories.Planned and conceptualized customer's weekly order website experience to ensure offers were effective and seen by customers.
  • Winder Farms
    Digital Marketing Manager
    Winder Farms May 2017 - Aug 2018
    Managed and oversaw all online customer acquisition for Winder Farms through all online channels such as web, social, and email. Used online expertise to build, test, refine and track performance of all online campaigns. Responsibilities included:Planned. managed, and executed SEO/SEM strategy, social media, and online paid campaigns. Conceptualizes, creates, and manages SEO content (blogs, videos, socail posts, etc.) in order to further Winder Farms marketing reach through organic traffic and search results. Managed a budget of 55k/month in order to best acquire customers while owning strategy for maintaining target cost per start goals. Oversaw a team of employees who helped close the sale for potential customers needing assistance and implemented complicated development changes to website user experience. Used tools like Google Analytics and Google Webmaster Tools in order to further the effectiveness of all marketing efforts.
  • Geary Company Advertising
    Digital Marketing Manager
    Geary Company Advertising May 2015 - May 2017
    Las Vegas, Nv, Us
    Managed and fulfilled on a stable of 30 clients who spend 25K to 75K a month in online services which include:SEO services - creation and execution of Geary's SEO products and strategyOnline paid media - creation and execution on clients' paid campaigns (Google Adwords, Facebook, Instagram, Twitter, Spotify, Pandora, Hulu, LinkedIn, Yelp, Creative Ad Creation (Adobe Photoshop & InDesign))Website development which entails website mockups in Adobe, managing execution of website development, and launching website while providing ongoing website support for clientsLanding page development which includes building and/or tweaking landing pages to drive overall success of paid campaignsReputation management which entails the use of online listening tools to interact and engage Email marketing which includes the building and tracking of email campaigns along with cultivating business to customer relationships
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  • Orangesoda
    Outreach Manager
    Orangesoda Oct 2014 - May 2015
  • Orangesoda
    Account Manager
    Orangesoda May 2013 - Oct 2014
  • Orangesoda
    Seo/ Sem Strategist
    Orangesoda Jan 2012 - May 2013
    Optimizing and running successful online SEO campaigns for a book of business that included over 90k/month of billingRan online paid advertising campaigns for over 20 clientsSpoke with clients on best practices for their websites and overall online performance
  • Tahitian Noni International
    Sales And Service Representative
    Tahitian Noni International Feb 2011 - Jan 2012
    Spoke Mandarin Chinese and helped Chinese and American clients build their business through the sale of Tahitian Noni products.
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Brian Rowley, Mba Skills

Languages French Mandarin Chinese Google Adwords Sem Seo Social Media Marketing Google Analytics Online Advertising Online Marketing Social Media Ppc Web Analytics Lead Generation Public Speaking Marketing Strategy Microsoft Excel Customer Service Wordpress Copywriting E Commerce Microsoft Office Keyword Research Facebook Email Marketing Web Marketing Marketing Conversion Optimization Link Building Digital Marketing Landing Page Optimization Market Research Analytics Organic Search Social Networking Pay Per Click Search Engine Optimization Search Engine Marketing

Brian Rowley, Mba Education Details

  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    Master Of Business Administration - Mba
  • Utah Valley University
    Utah Valley University
    International Business

Frequently Asked Questions about Brian Rowley, Mba

What company does Brian Rowley, Mba work for?

Brian Rowley, Mba works for O.c. Tanner

What is Brian Rowley, Mba's role at the current company?

Brian Rowley, Mba's current role is Results Driven | Data Geek | Strategy Savant | Tech Junkie | MBA Graduate | People First.

What is Brian Rowley, Mba's email address?

Brian Rowley, Mba's email address is br****@****wgu.edu

What is Brian Rowley, Mba's direct phone number?

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What schools did Brian Rowley, Mba attend?

Brian Rowley, Mba attended University Of Utah - David Eccles School Of Business, Utah Valley University.

What skills is Brian Rowley, Mba known for?

Brian Rowley, Mba has skills like Languages, French, Mandarin, Chinese, Google Adwords, Sem, Seo, Social Media Marketing, Google Analytics, Online Advertising, Online Marketing, Social Media.

Who are Brian Rowley, Mba's colleagues?

Brian Rowley, Mba's colleagues are Sweta Vora, Anna Shelley, David Petersen, Thea Yan, Bev Veitch, Tia Maynard, Jérémie Kaozi.

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