President / Founding Partner
CurrentShep Digital is a merchandising technology platform for convenience stores, grocery stores, and fuel retailers that converts fuel only customers to multi-product customers, resulting in the increase of high margin in-store sales. Our automated, fully integrated platform manages and distributes content based on key consumer buying variables and historical sales data, maximizing the effectiveness of each merchandising message. We utilize Smart Heuristics to Enhance Profit, and we call it SHEP!