Brian New Email & Phone Number

Dearborn

Primary responsibility is leading a team of automotive advertising professionals working with eleven Ford Dealer co-op associations (representing over 960 Dealers) from Minnesota to Pittsburgh. Together we manage their creative, media (including all digital and mobile), analytics, social and production. Additional managerial responsibilities include six agency offices within the Great Lakes - Minneapolis, Chicago, Cincinnati, Indianapolis, Dearborn and Pittsburgh.

Dearborn

Account lead responsible for all Tier 1.5 national sales event productions including annual Truck Month, SUV Season and Summer and Year End events. Responsible for coordinating communications and direction between Dearborn headquarters and national field offices across the United States. Lead on the FDAF Annual Marketing Plan and implementation in local marketing plans. Agency lead for the Ford Marketing Advisory Board and FDAF Chairman meetings.

* Group Account Director responsible for leading all Ford Dealer Association retail marketing efforts in the Western United States.* Responsible for driving Ford sales and market share gains in the Western United States, totaling $280+ million in advertising billings. Define and lead the development of strategic marketing plans and execution of highly integrated communications plans.* General Manager, responsible for supervising seven Retail First offices; Responsible for the leadership and professional development of all West Market area staff (50 individuals).

Senior agency leadership position working with Ford regional clients and JWT Ford-teams across Asia to build the brand strength for Ford. Directly responsible for the marketing and advertising efforts for Ford in twelve different Asian countries, at differing maturity levels, with a total fixed marketing budget of $185 million.Key highlights include the successful regional launches and successful branding of Ranger, Everest, Escape and Focus vehicles. New Business wins include Changan Ford in China and Ford of Japan.

AustraliaSenior leadership position responsible for directing the marketing and advertising efforts for a retail advertising association of 135 Ford Dealers across Australia. Position required a thorough understanding of Ford Division brand objectives as well as FDAF retail strategies. Completed key task in finding a permanent local replacement prior to moving on to next assignment.

Leadership position directing and coordinating all Ford Dealer Advertising Association communications and training, working with 26 field offices across the USA, with a staff of 300 professionals.Responsible for cascading, and maintaining "best practice" FDAF retail campaigns and information to 63 FDAF organizations.Designed, built and executed a comprehensive Regional Advertising Force Training Program, based on a series classes covering all aspects of agency service within JWT and the FDAF/Ford system.

Direct account responsibility for multiple retail dealer associations in the Pacific Northwest; with billings exceeding $45 million.Key member on JWT pre-pitch team and pitch team to win back Northwest Ford dealer association after a twenty-year absence. At specific client request, was asked to run this business as well as open and establish a JWT Seattle office.

Direct account responsibility for multiple FDAF groups in Wisconsin, Milwaukee Metro, and Green Bay, totaling 148 Ford dealers with billings of $15 million.

Bachelor Of Arts, Communication

Education record