Group Head Marketing And Communication
CurrentMy role involves developing and executing revenue generating concepts in Interactive Marketing Solutions. Our Key focus are both in Modern & General Trade marketing programs within the East and Central Africa regions. (Kenya, Uganda, Tanzania, Ethiopia,S Sudan, Rwanda, Burundi, Zambia.I am responsible for advocating for the vision of the company and its product development and launch meetings (representing concerns and requirements for the consumers and the channel), and for developing… Show more My role involves developing and executing revenue generating concepts in Interactive Marketing Solutions. Our Key focus are both in Modern & General Trade marketing programs within the East and Central Africa regions. (Kenya, Uganda, Tanzania, Ethiopia,S Sudan, Rwanda, Burundi, Zambia.I am responsible for advocating for the vision of the company and its product development and launch meetings (representing concerns and requirements for the consumers and the channel), and for developing and managing execution of the product launch plan.Besides vision strategy, managing and monitoring execution of all marketing programs, I also work very closely with the managing partners, internal sales teams and the business development teams in focus countries to support and accelerate sales activitiesMy position involves:- Developing and executing annual marketing and demand creation/promotional plan.- Managing and Overseeing budget and expenses ensuring budgets are spent within the period they are planned for.- Leading new product launch efforts in channel including collateral, communication strategy, merchandising procurement, training tools and related activities.- Monitoring merchandising efforts at retail and conducting pre and post-launch analysis to drive improvement.- Working closely with the corporate marketing team to ensure a balanced marketing effort.- Tracking consumer market and channel trends and adjusting marketing strategies accordingly.- Analyzing and reporting progress against campaign goals and reporting on ROI.- Monitoring and analyzing competitive activities within channel including price, promotion, new products and merchandising.- Commissioning and coordinating channel marketing research to understand consumer and channel partner needs.- Analyzing sales reports and market feedback from internal and external sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes. Show less