Brian O'Shields Email & Phone Number

Columbia, South Carolina Area

Oversees team of sales representatives, account executives, and account managers responsible for new business and account retention. Leads team that develops and maintains company website and generates all external marketing communications including digital advertising, brochure development, email, and text campaigns to increase market share. Responsible for market research and new product development team focusing on enhancing member experience including health and wellness initiatives.Manages team that responds to telephonic and email inquiries from agents / brokers and plan sponsors.

National

Managed national consulting firm / broker relationships to increase sales revenue and customer retention.Responsible for collaborating with Aetna sales offices to identify and cultivate local market based preferred distribution channels to increase market share.Organized multiple national educational meetings between Aetna executives and consulting firms to ensure understanding of strategic growth initiatives between all organizations.Accountable for multiple budgets including educational training events and local community outreach.

North Carolina, South Carolina, Tennessee And Arkansas

Managed sales / service teams in the following markets: Charlotte, Raleigh, Nashville, and Memphis.Increased marketshare and prospect pipeline year over year in all markets.Assisted network team in bringing to market new Accountable Care solutions to Nashville and Memphis. Worked with the hospital systems to develop marketing plans to introduce the ACOs to the broker / employer community in both markets.Created local marketing campaigns to drive new business revenue / growth and to retain existing customer base. Also focused on marketing strategies to win back valuable lost customers.Coached and mentored Sales Managers, Account Executives, Account Managers and Sales Associates.

Charlotte, North Carolina Area

Managed sales operation for the North Carolina Market.Responsible for new sales, cross sales and retention.Assisted in integrating multiple sales offices / teams as a result of acquisition.Developed people resources to meet assigned office goals.