Brian Macdonald Email & Phone Number

Austin, Texas, US

CDK is a mission-critical software platform for automotive commerce with a bright future, and I am excited about our path forward and accelerated growth.

Austin, Texas, US

• CDK Global is a $9 billion market cap global ERP Software provider to auto dealers and OEM’s. It was spun off from ADP in October 2014 with a legacy divisional management team. At the time I became CEO, CDK had three.
• Built new management team with scale players
• Increased margins to 37.7%, exceeding 35% target
• Avoided proxy fight with activist investors
• Top-to-bottom organizational restructuring
• Earnings consensus met or exceeded every quarter

Bonita Springs, FL, US

• (Also served concurrently as Interim CEO of Hertz Sept – Nov 2014)Hertz Equipment Rental Corporation (HERC) is a $1.6 billion global industrial equipment rental business. I was hired to prepare and lead its spinoff.
• Change the sales trajectory to one of growth by focusing on sales tactics, execution, compensation and talent assessment
• Grow total revenue from new customers by 100% in eight months (from 8% of total revenue to 16%)
• Reduce Fleet Unavailable for Rent (FUR) to historically low levels by focusing on process and rigor
• Launch a strategic review of international operations that ultimately led to the sale of France and Spain business units improving returns and growth rate of overall business
• Shift culture quickly to be more customer- and field-centric and less HQ-centric

• Sunoco, Inc. was a publicly traded diversified energy company with $35 billion revenue. It was acquired by Energy Transfer Partners in October 2012. Upon the merger, I was named CEO for Energy Transfer Partners Holding.
• Turned around company’s public and political image related to exiting the refining business via extensive community, political, union, and employee outreach
• Drove innovative strategy to save the East Coast’s largest refinery and 1,000-plus jobs by partnering with Carlyle Group and multiple government and union stakeholders and BOD
• Negotiated sale of Sunoco to Energy Transfer Partners (ETP) for attractive premium
• Increased shareholder return of over 270% in a less than three-year period
• Ensured employees understood every “why, what and how” of the changes needed through significant commitment to improved communication

• Made necessary changes in first 90 days to significantly improve company balance sheet and future viability
• Managed through multiple credit downgrades and bolstered liquidity within first six months
• Executed major procurement effort to reduce costs by more than $300 million
• Reduced 2010 cash expenses by 12% over the previous year
• Reorganized CFO responsibilities, flattening the organization and bringing in top talent for key roles
• Achieved high-level credibility with the Board and investment community, ultimately leading to being appointed CEO

Round Rock, Texas, US

• Led start-up of Dell’s largest division (following a critical reorganization) serving corporate customers
• Drove P&L discipline and restructuring of a $25 billion revenue business during financial crisis

Round Rock, Texas, US

• Developed de novo M&A and integration capability to execute 11 acquisitions and divestitures in two years
• Drove strategic management of Dell Financial Services (DFS), a finance captive generating over $6 billion in assets/year. Through hiring of a strong industry team and prudent management, DFS had no one-time write-offs.
• Routinely advised the CEO and BOD and was designated as one of the top 20 key employees

Detroit, Michigan, US

• Drove significant operational restructuring of publicly traded company (49% owned by GM) with longstanding poor performance
• Recapitalized company working with GM and Japanese banks resulting in a 12% GM equity stake. All efforts led to Isuzu becoming a viable, profitable standalone company
• Drove the sale of 80% of the company’s captive finance company to a strategic buyer. This was the first ever sale of an Automotive Captive that led to other industry players doing similar transactions
• Learned and operated successfully in Japanese culture, retaining strong, mutual respect and rapport with Isuzu management

Detroit, Michigan, US

Mba, Finance

B.Sc., Chemistry