Brian Parchmann Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, California, United States

Los Angeles, California, United States

• Manage Google Ads and Microsoft Ads for seven B2C and B2B clients, marketing a variety of products and services, including marketing eComm, lead generation, and SaaS.• Run all aspects of accounts: quarterly/annual business strategy, monthly budgets, ad creation, keyword analysis, search term audits, bid and targeting optimizations, serve as client POC, and provide weekly performance reports and insights.• In 2023, managed a total budget of $6.1M with client budgets ranging from $450k to $5k/month.Wins last year:• Optimized eComm client’s keywords and targeting, increasing CVR over 15% YoY.• Lowered SaaS client’s Avg. CPC over 20%, extending budget to increase site traffic 24% while improving CTR, increasing time on page and leads.• Identified ad spend inefficiencies for service business to reduce CPL 10% YoY.

• Manage paid search (PPC) for five D2C brands on Google, Facebook, and Bing. Clients range from established industry leaders to innovative start-ups.• Develop strategies across advertising channels to maximize ROAS, scale overall site ROI, drive brand awareness, improve engagement, and expand audience reach for sustainable longterm growth.• Implement multi-channel strategy using data-driven research to identify market trends, perform comprehensive keyword analysis, collect audience insights.• In 2022, managed a budget of $2.8M and drove over $16.5M in revenue, meeting and exceeding all ROAS and ROI goals across clients.• In 2021, managed a total budget of $2M, driving over $11M in revenue, meeting all client goals.Notable highlights:• Reduced client’s ad spend 20% and increased revenue 1% to improve ROAS 26% YoY.• Scaled client’s investment 45%, driving 85% more revenue at a 25% stronger ROAS.• Map out projects for prospecting & remarketing campaigns, ad creation, keyword planning, and targeting to capture demand at all stages of the purchase funnel for increased profit and customer retention.• Serve as client-facing point of contact. Create weekly, monthly, and quarterly performance reports to provide transparency on performance. Discuss plans of action for marketing initiatives regarding competitive landscape, products, promotions, and value propositions.

• Manage content for eight O&O digital publishing sites and four partner sites with Ask Media Group and Collider. Oversee all stages of story development from ideation to optimization.• Analyze ad campaign and story performance data, tracking ad campaign and story performance KPIs to boost target audience user engagement, increase reader retention, and scale potential reach.• Maintain Content Strategy role. Train in-house and third party writers best practices for profitable, evergreen PPC media.• Use real-time dashboards to analyze KPIs on Google Data Studio. POC for revenue and tech teams to ensure quality UX and product display.

• Supervise content production. Daily optimizations: CTR, Bounce Rate, Time on Page, Sessions, Pages Per Session, Completion Rate, CPCs, Revenue.• Assist media buyers with social and native ad campaigns to drive traffic and maximize ROI across platforms, including Facebook, Instagram, Taboola, Outbrain, AOL.

San Diego

• Writer for History101 and TieBreaker. Research, pitch, and write feature stories for brands.• Articles generated over $830K Gross Margin, 70M unique sessions, 850M page views.• Utilize SEO to produce viral content. Use data analytics and BI tools to research trending topics and track story performance.

New York, Ny

• Front-page contributor for digital sports media publication. Breaking news, fantasy updates, and social commentary on NBA, NFL, and college sports.• Generated over 2K articles and 16M unique views.

San Diego, Ca

• Promote personal brand of five celebrity NFL athletes, including Odell Beckham Jr. and Julio Jones.

Mountain View, Ca

• Use humor and pop culture to write English and history digital curriculum video scripts. Collaborate with editors to create short educational videos.

Hartford, Connecticut Area

• Connecticut promotional team leader for Barstool Sports concerts.• Regional social media manager and brand ambassador.