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Well rounded and passionate cross-functional leader with a proven track record for utilizing technology, product innovation, and marketing to create differentiation. Driven by a passion for innovative products, processes, and automation while enhancing collaboration.
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Evp, Marketing And OperationsDownliteCincinnati, Oh, Us
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Evp, Marketing & OperationsDownlite Apr 2021 - PresentMason, Oh, Us• Responsible for Sourcing, I.T., Manufacturing, Q.A., Marketing, Product Development, Packaging, eCommerce, Customer Service, Planning• Collaborated with other leaders to develop a strategic business and growth plan• Grew eCommerce, Amazon FBA & reduced SKU’s• Led cost savings initiative company-wide in conjunction with the expansion of supply base to new countries• Developed and launched 4 new product innovations with significant sales• Led sustainability initiative, becoming 1st USA company to be certified Oeko-Tex STeP and Made In Green• Part of strategic team to manage through freight, and supply chain crisis• Began corporate branding updates with a 3rd party firm
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Svp, Product, Marketing & MerchandisingDownlite Jan 2018 - Apr 2021Mason, Oh, Us• Led multi-functional groups of Marketing, Product Development, Packaging, Merchandising, eCommerce, and I.T.• Managed a team of 10 direct reports and 24 in total• Developed eCommerce roadmap & dramatically grew sales, implemented FreshWorks, and revitalized social media and digital content• Launched new innovations with 4 patent applications• Part of group of leaders that led a turnaround during a crisis with multiple CEO changes and a short period without a CEO, leading to highest sales year ever in 2019• Managed through COVID shutdowns and tariff crisis• Implemented new reporting, dashboards, and automation through PowerBI• Began SKU rationalization, resulting in a reduction in active SKU’s and inventory level drop with increased turn rate
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Vp Consumer ProductsDownlite Oct 2016 - Jan 2018Mason, Oh, Us• Led Marketing, Brand Licensing, Product Development, Packaging, Merchandising, and Information Technology• Implemented consumer and market research for a more holistic product development and selling approach• Implemented 3D packaging design into presentations• Onboarded 2 licensed brands, developed 1 in-house private brand, leading to increased branded sales.• Created and managed innovation and brand roadmaps• Led corporate re-branding efforts
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Director, Marketing & TechnologyDownlite Jun 2012 - Oct 2017Mason, Oh, Us• Led strategy and development of products, packaging, marketing, technologies, licensed brands and private brands• Responsible for all aspects of 4 – 8 trade shows per year for all company divisions• Onboarded 3 licensed brands, developed 2 in-house private brands, and grew branded sales• Corporate sales grew by utilizing new marketing efforts, innovations, and brands• Led ERP upgrade to modernize infrastructure and developed an in-house PLM system
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Sourcing Manager & Technology LeaderDownlite Jun 2009 - May 2012Mason, Oh, Us- Handled Sourcing & Purchasing for roughly 50% of the company’s total business.- Worked with Product team to source, develop, and launch new products and technologies.- Worked with suppliers across the globe to manage quality, costs, and speed to market.- Took over as head of the MIS/IT department to streamline systems and improve processes.
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Marketing & Product DesignerDownlite Aug 2007 - May 2009Mason, Oh, Us
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Designer & ProgrammerProcter & Gamble Sep 2006 - Jun 2007Cincinnati, Ohio, UsWorked as part of the GBS Innovation team. -
Ui ArtistElectronic Arts (Ea) 2006 - 2006Redwood City, Ca, UsWorked as part of the Tiger Woods PGA Tour 2007 Next-Gen (PS3, Xbox 360) UI design and development team. Amazing experience with a lot of great people.
Brian Parnes Skills
Brian Parnes Education Details
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University Of Cincinnati Carl H. Lindner College Of BusinessBusiness -
University Of CincinnatiInformation Systems
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University Of CincinnatiDesign
Frequently Asked Questions about Brian Parnes
What company does Brian Parnes work for?
Brian Parnes works for Downlite
What is Brian Parnes's role at the current company?
Brian Parnes's current role is EVP, Marketing and Operations.
What is Brian Parnes's email address?
Brian Parnes's email address is br****@****nes.com
What is Brian Parnes's direct phone number?
Brian Parnes's direct phone number is +151322*****
What schools did Brian Parnes attend?
Brian Parnes attended University Of Cincinnati Carl H. Lindner College Of Business, University Of Cincinnati, University Of Cincinnati.
What are some of Brian Parnes's interests?
Brian Parnes has interest in Technology, Writing, Business Management, Investments.
What skills is Brian Parnes known for?
Brian Parnes has skills like Project Management, Web Development, Photoshop, Javascript, Sql, Marketing, Microsoft Office, Php, User Interface, Management, User Interface Design, Android.
Who are Brian Parnes's colleagues?
Brian Parnes's colleagues are David Patton, 瞿永丽, Kim Robertson, 高巧玲, Rachel Hinshaw, Frida Castagnino, Magali Jimenez.
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