Brian Petracca Email and Phone Number
As the Director of Growth at Cohley, a leading content platform for brands, I oversee daily operations of the company, including sales, human resources, finance, and legal. I have five years of experience in various roles at Cohley, ranging from business development to account management. I have successfully helped the company grow its revenue, customer base, and team size, leveraging my skills in LinkedIn Sales Navigator, new business development, and human resources. I am passionate about creating a positive and productive work environment for my colleagues, and empowering them to achieve their goals and deliver value to our clients. I enjoy collaborating with cross-functional teams, partners, and stakeholders, and finding innovative solutions to operational challenges. I am always eager to learn new skills and best practices, and to share my insights and expertise with others. My mission is to support Cohley's vision of transforming the way brands create and optimize their content, and to contribute to its culture of excellence, diversity, and innovation.
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Director Of OperationsNyc Industrial AdvisorsNew York, Ny, Us -
Growth Strategy ConsultantAmpliforce Sep 2024 - PresentNew York, New York, United States -
StrategyVendelux Jun 2024 - PresentNew York, United States -
Director Of People Operations & Growth StrategyCohley Jul 2019 - Jun 2024New York, United States- Spearheaded shifts in operations and security programs, such as transitioning company payroll and benefits to Justworks PEO and securing SOC 2 data security compliance, directly leading to increased revenue and reduced costs.- Analyze employee survey data to generate actionable insights and improve employee job satisfaction, leading to a 22% increase in overall employee happiness year-over-year.- Collaborated with Founders, department heads, and team members to develop and execute comprehensive hiring plans aligned with growth goals and company values.- Developed standardized compensation models and employee leveling plans in partnership with department heads, allowing for streamlined employee scalability and growth.- Work closely with managers to guide them on all aspects of people management disciplines. This ranges from performance management, leadership development, and organizational design, to more complex and sensitive HR matters.- Oversee a team responsible for maintaining company-wide operational functions and recruitment strategies" could convey the same information more efficiently- Implemented data-driven strategies using Greenhouse ATS to track hiring progress and enhance efficiency and candidate experience.- Lead my team in maintaining company-wide daily operational functions, such as benefits management, recruitment strategy, and department budgeting.- Administer employee and investor stock option distribution by managing Carta software platform -
Account ExecutiveCohley Oct 2018 - Jun 2024Greater New York City Area- Promoted from BDR to Account Executive in first 3 weeks of joining Cohley's founding sales team- Led sales team in revenue in first full quarter as an AE, closing over 200% of quota- Partnered with CEO to develop organizational sales processes and migration of CRM to HubSpot- Took ownership of onboarding and training of incoming AEs and BDRs in first 6 months on team- Developed and implemented HubSpot email sequences to attract new leads- Converted 30% of all SQL discovery calls to closed won new business; exceeded team average by 25%Independently led sales strategy for new email product; converted 50% of discovery calls to new users - Served as implementation and account manager for all Cohley Activate customers -
People Operations ManagerCohley May 2019 - Jul 2020Greater New York City Area -
Business Development RepresentativeCohley Sep 2018 - Oct 2018Greater New York City Area -
Strategic Business ManagerMarsh Jan 2016 - Aug 2018Greater New York City Area- Hired to join new group focused on mid-sized clients.- Directly develop and manage partner relationships with insurance carriers.- Present complex information and strategy in a manner that clients can understand -
Regional Sales & Marketing ManagerTitan Tea Jun 2014 - Dec 2015Greater New York City AreaStart up organic, cold-brewed bottled tea manufacturer. - Managed wide range of marketing activities including events, sponsorships, and social media efforts- Built relationships with event managers to gain access for the Titan Tea brand to events such as the Hamptons Marathon and the Tri-state Spartan Races- Negotiated terms of event sponsorships, which assisted in brand recognition and promotion -
Marketing InternMaverik Lacrosse Llc Jun 2012 - Sep 2013Greater New York City Area- Planned and managed events; Tournaments, product launches, photo shoots.- Interacted with sponsored athletes, educating them on products and marketing techniques.- Customized apparel and equipment for customers and employees.
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Public Relations InternMichael Kors Jun 2011 - Aug 2011Greater New York City Area
Brian Petracca Education Details
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History -
Manhasset High School
Frequently Asked Questions about Brian Petracca
What company does Brian Petracca work for?
Brian Petracca works for Nyc Industrial Advisors
What is Brian Petracca's role at the current company?
Brian Petracca's current role is Director of Operations.
What schools did Brian Petracca attend?
Brian Petracca attended Villanova University, Manhasset High School.
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Brian Petracca
Las Cruces, Nm
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