As Director at VMock, I am responsible for defining and articulating a vision and strategy for the growth team and driving the growth of the company.I work closely with the Founders and CEO, as well as key stakeholders to implement the business development strategy and create action plans to achieve organization's goals.

VITAS Healthcare®, a pioneer and leader in the hospice movement since 1978, is the nation's largest provider of end-of-life care.Our name is derived from the Latin word for "lives" and symbolizes the VITAS mission: to preserve the quality of life for those who have a limited time to live.VITAS operates 49 hospice programs in 16 states and the District of Columbia.â Lead over 350 team members while managing 10 direct reports to provide the best end of life care in a variety of settings, including homes, Assisted Living Facilities, and hospitals.â Diversified and grew referral base for Year over Year improvement of 90% growth in referrals, leading to annual census growth of 26% while insulating from seasonal and primary referral source volatility.â Formulated innovative marketing strategy to shift referral base along diagnosis mix, leading to 50% increase in non-dementia diagnosis referrals.â Initiated organizational culture transformation reducing turnover from 35% annually to company leading 1.6%. by designing opportunities for collaboration and open communication, including quarterly all staff town hall meetings, monthly newsletters, and General Manager office hours.

Led group of over 300 team members to provide best-practice behavioral therapy to developmentally delayed individuals in home, center, and school-based settings. Accountable for revenue growth, clinical quality, and client satisfaction.- Cultivated funding sources to drive referrals for behavioral therapy services. Created structured partnership with large referral source by solving a challenging contract for referral source leading to 20% increase in referrals and 17% year-over-year revenue growth.- Launched Electronic Medical Record system, clinical activity planning tools, and divisional planning tools to implement systematic structures for long-term success to maximize productivity and serve more families.

Emphasis in leading and managing change.

- Compiled demographic and market research for Telestroke network to connect Nebraska Medical Center stroke experts to rural physician offices. Evaluated market entry opportunities by examining potential revenue from various referral regions. Presented business plan to senior leadership team recommending specific strategy.- Attended C-level finance, strategy, operations, marketing, and human resources meetings. Met regularly with CEO to discuss significant hospital events.

Worked directly with Founder and CEO to guide revolutionary career development platform from early stage to release stage. Demonstrated the refined product to the client prior to release on campus with undergraduate students.Assessed university market and determined appropriate contacts to introduce platform. Designed and implemented a go-to-market strategy for the North American university market. Brought on first VMock client. Conducted meetings with C-level education executives in; Actively engaged executives with follow-up to create many potential new clients.Collaborated with a team of Kellogg School of Business MBAs to draft a startup business plan that was presented to potential investors. Business plan and model led to initial investment of $100,000 that allowed the product to be upgraded for release.

Developed and qualified leads within respective regions to drive additional sales opportunities through lead generation campaigns. Consistently led Technology practice in sales both leads and sales.Educated prospective clients on the benefits of products and services including the necessary product literature and case studies. Tailored packages to prospect's unique situation that doubled prospect conversion rate.On-boarded and trained new associates with weekly coaching sessions. Created a new training method for qualifying leads that became adopted company-wide and taught to over 300 associates.

- Provided leadership and coaching for over 100 high school students - Acted as a role model and guided character development - Maintained order in a high stress environment

Managed accounts of major multi-national corporations, including Chase Bank and Verizon Wireless, as well as numerous local companies. Retained inherited clients while adding several additional clients in my territory. Structured marketing campaigns for several local businesses while working under strict deadlines. Shaped marketing materials for local auto dealer that saw a 50% increase in walk-in customers month to month.

- Developed comprehensive marketing plan leading to $40,000 in sales - Solely held responsibility for the Washtenaw County area with a population over 344,000 - Hired and supervised eight full-time employees while growing the client base and expanding operations - Organized all aspects of scheduling and budgeting, including sales and purchasing