Brian Pirollo Email & Phone Number

Akron, Ohio, United States

A senior leadership team member with responsibility for marketing and business development of over 40 e-commerce programs. Partnered with account management team to create digital marketing campaigns to increase awareness and growth. Managed marketing budget in support of the corporate sales team to drive lead generation for new programs. Analyzed sales and consumer data to identify target audience profiles. Partnered in cross-functional development of marketing planning in executive… Show more A senior leadership team member with responsibility for marketing and business development of over 40 e-commerce programs. Partnered with account management team to create digital marketing campaigns to increase awareness and growth. Managed marketing budget in support of the corporate sales team to drive lead generation for new programs. Analyzed sales and consumer data to identify target audience profiles. Partnered in cross-functional development of marketing planning in executive leadership meetings and weekly team meetings. Developed, coached, and empowered team.• Collaborated in the development of new digital partnership to drive lead generation of our priority audience• Launched and coordinated the marketing and merchandising of 3 new e-commerce programs• Led cross-functional digital and social marketing strategies of 40 e-commerce programs• Managed the creation of IT project scopes for the development new e-commerce sites, email marketing capabilities, and redesign of Consolidus.com Show less

Akron, Ohio, United States

A hands-on leader with over $225M in annual budget and two direct reports, developed strategic plans and executed marketing programs to support short- and long-term initiatives for over 2,500 stores and two brands (Kay Jewelers and Jared The Galleria of Jewelry). Partnered to create dynamic marketing programs and drove continuous growth through consumer brand relevancy and support of brand positioning. Coordinated and planned multi-channel spend leveraging vendor partnerships based on media… Show more A hands-on leader with over $225M in annual budget and two direct reports, developed strategic plans and executed marketing programs to support short- and long-term initiatives for over 2,500 stores and two brands (Kay Jewelers and Jared The Galleria of Jewelry). Partnered to create dynamic marketing programs and drove continuous growth through consumer brand relevancy and support of brand positioning. Coordinated and planned multi-channel spend leveraging vendor partnerships based on media mix modeling analysis. Creatively managed agencies in development of integrated campaigns including digital marketing, television, radio, and print. Partnered in cross-functional development of promotion planning in quarterly executive leadership meetings and weekly team meetings. Developed, coached and empowered team.• Collaborated in the development of new brand positioning of two of the largest jewelry brands in the industry through identification and segmentation of target markets re-energizing brands and driving sales.• Launched and coordinated over 15 brand product lines through in-store and digital marketing materials creating brand awareness, increasing sales and enhancing margin.• Led cross-functional marketing strategies of newly acquired outlet division resulting in significant immediate and long-term increase of revenue and profit forecast. Show less

Akron, Ohio, United States

Managed over $100M of merchandise sales in 11 product segments within color gemstones and watches categories with focus on achievement of sales, category growth and margin goals. Partnered with 6 inventory management teams in the review of sales, gross margin and inventory performance. Analyzed data and developed quarterly test assortments based on market trends to align with customer preferences. Negotiated vendor returns freeing up asset dollars to purchase fresh merchandise and additional… Show more Managed over $100M of merchandise sales in 11 product segments within color gemstones and watches categories with focus on achievement of sales, category growth and margin goals. Partnered with 6 inventory management teams in the review of sales, gross margin and inventory performance. Analyzed data and developed quarterly test assortments based on market trends to align with customer preferences. Negotiated vendor returns freeing up asset dollars to purchase fresh merchandise and additional units of category drivers. Partnered cross-functionally with store operations, visual and multi-channel marketing on product launches and promotional marketing strategies. Coached, developed and evaluated one direct report.• Developed in-depth data-based merchandise strategy including production selection and pricing resulting in continual revenue and profit growth of 20 percent.• Researched and analyzed market trends to develop compelling product stories enticing consumer demand and increasing market penetration. Show less

Akron, Ohio, United States

Implemented inventory strategies focused on optimizing productivity within budget. Forecasted monthly sales on over 100 diamond products. Partnered with buyer weekly to review sales, gross margin and inventory performance. Based on data, continuously re-assorted merchandise program to ensure proper inventory levels were maintained. Collaborated cross-functionally to drive category sales and margin. Mentored and coached one direct report.• Reviewed weekly in-stock levels and… Show more Implemented inventory strategies focused on optimizing productivity within budget. Forecasted monthly sales on over 100 diamond products. Partnered with buyer weekly to review sales, gross margin and inventory performance. Based on data, continuously re-assorted merchandise program to ensure proper inventory levels were maintained. Collaborated cross-functionally to drive category sales and margin. Mentored and coached one direct report.• Reviewed weekly in-stock levels and proactively redistributed inventory consistently achieving target in-stock position of 90 percent for over 100 diamond products.PRIOR POSITIONTerritory Sales Manager – Altria Group (Philip Morris USA) Show less