Brian Prechtl Email & Phone Number

Florida, United States

Carmel, In

Southeast - Tampa, Fl

- Delivers Key Account sales growth results across 7 key categories - Builds business partnerships with National & Regional Key Accounts across the Supermarket and Natural Channels of Trade. Publix, SEG (Winn Dixie), Ingles, Sprouts, Albertsons-Safeway (9 Divisions) and Rouses.- Develop Account Specific Marketing Plans aligned with Corporate Strategies focused on category leadership- Creative focus and initiatives on key account planning process, sales forecasting, promotional trade spend efficiencies and key internal processes to deliver key results.- Business partnerships with national and regional brokers - Experience with direct and indirect customers (Direct to Customer, Specialty Distributors and Wholesalers)- Collaborates internally with all key departments, broker network, distributor partners and key account decision makers.- Sales approach that is “Fact Based” bringing sales leadership to all key accounts (decision makers). Analytical - leveraging Syndicated Data.

Usa

• Implemented business strategies and customer plans that delivered +6% top line sales revenue and +15% net margin results.• Key account relationships and business partnerships at a national and regional level (including): Walmart, Kroger, Costco, Albertson’s/Safeway, Whole Foods, Sprouts, Fresh Thyme, HyVee, Publix's, HEB, Giant Eagle, Tops, Wegman’s, Fred Meyer, Ralph’s, Rouses, Central Market, Sendik's, Lund's & Byerly's, New Season, Heinens, Meijer (to name a few). • Distribution gains in key channels of trade including Supermarket, Natural, Mass, Club, Food Service, Military, Commerce. Over 70K gains in Points of Distribution.• Managed complex “Go to Market Models”: Direct/In-Direct Retailers, Natural/Specialty Distributors & Wholesalers.• Expert in key areas of the business: Annualized Key Account Planning, Category Management (syndicated data), Trade Spend Management (Pre & Post Promotional Analysis) and Creative Account Specific Marketing Programs. • Execute with winning accounts through a solid broker network: prioritized time and focus around “Fact Based Selling Stories” at winning customers. Account Specific Marketing Programs developed and executed with key retailers. Directed trade and consumer spending to be “Performance Based” – reduced spending by 1.2 pts. (as a % of top line sales).• Focused team and brokers on growing “Core Brands” along with speed to shelf on New Items (New Distribution).

Central Us/Dallas-Fort Worth Texas

• Sales leader responsible for specialty/natural branded business across 20 Central US states including two corporate accounts (Kroger Nationally and KeHE Specialty Distributor). • Sales revenue growth of +37% while controlling expenses (trade & other costs).• Delivered record level sales and profit growth (2008 – 2013) by growing new points of distribution +30%, market share +2.3 points through execution of account specific marketing programs at Kroger (Nationally). • Developed and Coached Regional Sales Managers (2), Business Development Manager (1) and Specialty Food Product Broker Business Managers in the Grocery Supermarket and Natural Channels of trade.• Focused team on annual Business Planning Process, Fact Based Selling, Execution in the Marketplace and Post Analysis.

Central Us/Dallas/Fort Worth Area

• Responsible for growing $180 million dollar business by leading and partnering with 250 Independent Distributors.• Coached and developed a team of 8 Regional Sales Managers across the supermarket, mass & convenience channels of trade.• Implemented go to market in-store “Best in Class” executional standards that focused on service levels, key points of distribution, off shelf display programs and processes that enabled the independent distributor to operate a highly profitable business.

Battle Creek, Mi

• Kellogg’s Snacks business unit corporate liaison with Brand Marketing, Finance, Category Management and the National Direct Store Door (DSD) business unit (4 Region Offices, 30 Zone Sales Offices and 15 Distribution Centers).• Led and directed team of Customer Marketing Managers on the development of selling resources, tools and information that aligned with the business unit strategies and go to market plans.• Customer marketing team was responsible for the Kellogg’s Snacks division annual business planning process.

Bsba, Marketing

Activities and Societies: WVU Wrestling Team- Graduated Cum Laude - "Top Senior Marketing" leadership award winner

Marketing