-Lead clean room (Google ADH, Amazon Marketing Cloud) implementation -Responsible for Analytics and Measurement for several Fortune 1000 companies-Performance marketing-Site Analytics

Led Reporting & Analytics for the Microsoft Xbox Account. - Designed and led global Python based atomization project resulting in 468+ hours of productivity gains per year.-Created media efficiency monitoring system that resulted in over $600,000 in savings. - Implemented revenue and website interaction based logfile database.- Designed and led identity management data initiative that linked multiple consumer devices to one federated user id. - Led, mentored and developed a multi-level team of Analysts and Engineers.

- Planned, implemented, and maintain a 20 terabyte log file cloud database utilized by a team of 40 analysts.- Wrote and deployed custom code that transforms raw data into formats ready for analytical consumption. - Created an automated analytical solutions tool that has thus far helped identify and recapture over $6M in annual media spend.- Led mobile location data project that drew from over 32 billion lat longs to produce original, actionable, geo targeting insights.- Created automated DSP optimization & audit log product- Led BigData and SQL education initiatives.

-Managed and mentored a team of 9 Analysts focused on custom Digital Analytics and Insights for all West coast clients.-Developed and implemented custom metrics, measurement and planning strategies using both DMP and DSP logfile data. -Worked with DSP product to design and implement traditional and cross device reporting and insights reporting.-Advised both internal and external stakeholders how to implement and utilize digital technological infrastructure (Adservers, Attribution, DMP).-Developed and implemented company wide data storytelling & graphing curriculum.

Assist domestic and international clients in understanding creative, audience and site based analytics to drive better digital advertising performance. Provide custom insights and solutions to improve media efficiency saving clients money. Measure creative effectiveness and associated media lift.

Senior Analyst covering the Lending, Debt, and Insurance verticals. Provide analytical support, financial modeling, and strategic recommendations. Design dashboards and custom reporting (automated narrowcasts) solutions. Analyze AB testing and online consumer experience.

Responsible for researching and analyzing potential investments with special emphasis on Chinese (A, B, & H Shares) and Taiwanese equities. Performed modeling and financial analysis. Drafted and presented market briefs and investment pitch reports. Composed and designed fund marketing materials. Managed communications with current and potential clients.-Promoted from supporting Analyst to key decision maker and Portfolio Manager in August 2006. -Responsible for researching and implementing the fund's most successful investment in Mainland China returning over 350% in less than 3 years time. -Actively managed a multinational long/short portfolio of transportation and natural resource investments with capital allocated growing from $1M USD to $18M USD in one and one half years time returning 18% in 2006 (Sept-Dec), 42% in 2007, and -10% in 2008. -Instrumental in determining the fund's overall investment strategy and positioning in the Chinese, Hong Kong, and Taiwanese markets. -Key member of the investor relations and marketing staff helping to secure new clients and investments.

Conducted contract and database analysis. Presented recommendations to improve managed care contracts and increase net revenue. Performed cost benefit analysis projects. Evaluated capital expense projects. Establish and maintained financial spreadsheets on related issues.

Translation and English document editing.Secured key clients including the Shanghai Media Group and international engineering and building companies.