Brian Leigh Email & Phone Number

Seattle, Wa, Us

Washington, District Of Columbia, Us

New York, Ny, Us

I led the content marketing team at BentoBox, the world's top marketing and commerce software for restaurants. As the food & beverage industry rebounded from COVID-19, it evolved — and especially digitized — at breakneck speed. Our work helped restaurant operators make sense of the changing landscape, while supporting major brand, growth, sales, product, and lifecycle initiatives.

Mclean, Va, Us

Managed paid & organic social activity for Hilton’s portfolio of 18 world-class hotel brands. This included consulting on the full digital experience (landing pages, narrative video, etc.) for campaigns where social drove traffic. I also helped design and implement Hilton's first Always On paid social strategy, which rolled out in Q1 2020 and immediately drove meaningful business outcomes:• YoY increase of 290% in site traffic, 33% in video views and 13% in post engagement.• +12.7 lift in ad recall and +6.7 lift in consideration over initial 10-week campaign flight.• Concurrent booking campaigns saw a positive lift in ROAS when remarketing to Always On site traffic.Additional job duties for my role included the following:• Managed agency partners in production & placement of breakthrough creative.• Wrote or reviewed all content to ensure consistent strategy & optimization.• Created distribution frameworks, channel plans and ROI-focused paid approaches.• Defined, measured and communicated the business impact of social marketing activity.• Led department's analytics program, including the creation of dashboards & reports.• Aligned with stakeholders from brand, media, email, web and analytics teams.• Monitored key digital & consumer trends, and developed POVs on how to react.

Vienna, Virginia, Us

• Served as day-to-day leader of agency strategy team, with a focus on digital/social.• Led internal development of distribution frameworks, campaigns, and content.• Managed workflow of designers, videographers, and art directors to produce all assets.• Wrote or reviewed all content to ensure voice and tone reflected consistent strategy.• Tracked results and built statistical systems for measuring success across objectives.• Built pitch decks, authored white papers and presented strategic proposals to clients.• Led new business initiatives, including consulting projects and RFPs.• Managed and trained junior members of strategy department.Clients: Capital One, Fannie Mae, Giant Food, Grubhub, Great Wolf Lodge, Redbox, USO

Vienna, Virginia, Us

• Tailored copy for a wide array of clients, helping brands achieve their marketing goals.• Led internal brainstorms to develop and create monthly content calendars.• Optimized concepts, content, and copy for desired KPIs.Clients: Grubhub, Seamless, Stubhub

San Francisco, Ca, Us

• Covered the national college football beat, pitching & writing 8-10 articles per week.• Assisted with creation of monthly editorial, social, and newsletter content plans.• Appeared as guest on radio networks such as NBC, ESPN, and Bleacher Report XM.• Authored three editions of the site's official "CFB 250," which totaled more than 3.5 million pageviews.

San Francisco, Ca, Us

Provided paid, part-time editorial coverage for trending and breaking sports news. Collaborated with editors to craft shareable headlines based on real-time conversations, then turned out the stories on short deadlines. Worked three days per week as a college senior before joining the full-time writing staff upon graduating.

Bachelor Of Arts (Ba), Playwriting And Screenwriting

Creative Writing