•Develop and execute a short-term strategy while developing a 5-10 year strategic vision for the product line that supports market share growth and profitability improvement objectives. •Understand the marketplace of assigned product lines, the competitive landscape, macroeconomic trends, and potential M&A opportunities.•Forecast and track sales and profits and implementing actions to ensure revenue and margin target achievements.•Works with engineering and sales to develop a product road map and provides prioritization guidance to the engineering organization.•Define and execute pricing strategy for product portfolio.•Develop and execute go-to-market strategies to increase revenue pipeline.•Create and deliver technical product trainings, presentations, brochures, and other promotional materials which will support Sales force and customer to understand the value proposal of our products.•In partnership with value stream leaders, work in specific projects including footprint optimization to optimize resources and increase margins of assigned product line. •Continue to support relationships with key OEM and tier one industry customers, distribution, and other key customers.