Brian Ross Email & Phone Number

Mckinney, TX, US

New York, NY, US

• I lead a cross-disciplined Experience Design team that is responsible for designing B2B client experiences that include institutional, health care, and third party consulting relationships. Today, we serve over 12,000.
• Lead teams of 20+ Designers + Design Managers at TIAA, launching transformative experiences for B2B and Wealth clients, along with shaping internal tools for TIAA associates that include field enablement, call center.
• Ensure seamless collaboration between internal teams, partnerships, and leadership with bringing visions to life and exceeding platform and business objectives.Product Design & Development
• Initially led design initiatives for TIAA’s core B2B platform, Plan Focus, focusing on evolving its user experience by creating a new navigational framework, improving data architecture, and developing a unified design.
• Expanded my role to lead the transition of internal systems to Salesforce, streamlining business processes and accelerating the realization of business benefits.
• Further expanded my impact by driving the growth of TIAA’s wealth offering, developing an end-to-end blueprint that has become a critical tool for making key business decisions. Leading Growth and Expansion

San Francisco, CA, US

• I led the Ads experience at Instacart, managing a cross-functional team of 30+ members across Design, Content, and Research. In this role, I was responsible for enhancing the quality, usability, and safety of online.
• Ads played a pivotal role in driving revenue and business growth, contributing significantly to Instacart's expansion beyond delivery and into the brick-and-mortar retail space. I introduced new creative.
• These new revenue channels enabled further investment in store technology, including the Caper Carts program. By expanding our ads footprint, we were able to increase the size of carts by 6%, boost return trips, and.
• I introduced a range of innovative advertising solutions designed to enhance consumer discovery and brand engagement, including Recipes, Occasions, and Bundles
• These solutions empowered advertisers to connect with consumers in ways that go beyond traditional shopping aisles, fostering both brand discovery and conversion at key moments. As a result, CPG brands saw impressive.
• I spearheaded the development and implementation of new advertising formats for Instacart’s tech-enabled grocery carts, known as Caper Carts, including Personalization at scale, Quests, and Location-based savings.

Menlo Park, CA, US

• I led global teams focused on empowering advertisers to build communities, grow their businesses, and achieve success across the Facebook Ads platform. This included overseeing key platforms such as Facebook.
• The ads platform generates approximately 97.9% of Meta’s total revenue, equating to $114.93 billion in annual ad revenue, fueling the company’s growth and overall business strategy.
• My teams played a key role in driving this success by creating actionable insights, optimizing advertiser spend, and leveraging additional channels to maximize reach and engagement.Increasing Market Share
• I identified and created new revenue opportunities by introducing Facebook Reels ad formats and advanced measurement capabilities. This initiative capitalized on an emerging channel critical to Facebook's monetization.
• The adoption of Reels ads by three-quarters of Meta’s advertisers contributed to an annual revenue run rate exceeding $10 billion, starting in 2023.Expanding Potential
• I led a team in developing a strategy to create new ad formats for the WhatsApp platform, tapping into a previously untapped revenue source with over 2 billion monthly active users.

Minneapolis, MN, US

• I led a cross-disciplinary team of over 300 members, both onshore and offshore, focused on building the foundational digital platform for U.S. Bank. Our work spanned multiple areas, including Personal Banking, Wealth.
• I was responsible for defining the vision, strategy, and roadmap across multiple levels of abstraction and customer journeys. I embedded UX expertise within cross-functional teams to kickstart complex projects and.
• I grew the team from 50+ onshore members to over 70, and scaled our practice further by establishing a strategic partnership with Cognizant in India, adding 150+ additional experts to our global team.
• I also led the creation of a unified design system that streamlined the federation of capabilities across the ecosystem, enabling more efficient collaboration and consistency.Leading Platform Transformation
• I played a key role in evaluating potential third-party partnerships, including leading the merger with Union Bank in 2021. In this capacity, I managed both software and hardware design projects as the two companies.
• I led design for incubation projects within the new platform, which included developing innovative user interface features such as a document hub, enhancing service design with mobile capabilities, and introducing new.

Bentonville, Arkansas, US

• As Head of Design, I led the strategy for all of Walmart’s Associate-facing businesses. I managed a cross-functional UX team of 40+ members across the U.S. and India, driving creativity and raising quality standards. I.
• I was tasked with delivering the new Associate experience (me@walmart) for over 1.5 million associates within 9 months. This initiative involved consolidating 100+ tools, introducing a unified design language and.
• To improve efficiency, I led a heuristic evaluation, created a service blueprint to connect channels, mapped key associate personas and tasks, and conducted a competitive analysis to inform our decisions.
• Key outcomes included:
• 90% adoption of new technology within the first month of rollout.
• Deprecation of 80+ tools, resulting in $352M in cost savings.

New York, NY, US

• As a leader on the Digital executive team, I helped define and execute Chase’s product strategy for Small Business, Merchant, and Commercial Banking, driving 22% annual revenue growth. I led a diverse team of nearly 50.
• From payments and payroll to accounting, invoicing, capital, and cash flow, we were committed to making it simpler, faster, and more effective for businesses—whether first-time users or seasoned experts—to manage their.
• I led the strategy, vision, and product experience for Chase for Business, J.P. Morgan Commercial Bank, Merchant Services, and a comprehensive suite of in-house operational tools.
• During a complete digital transformation, I guided the team with both operational and strategic thought leadership, helping Chase evolve into a fully digitally enabled organization. As part of this transformation, we.
• I led the development and launch of several key product offerings, including Chase Business Checking, the first Chase Business credit card, Quick Accept for merchants, and a retirement offering for small businesses..
• Quick Accept, our merchant payment acceptance platform, was a critical addition to our Merchant Services, enabling us to close the gap with industry competitors and deliver strong results:

San Francisco, California, US

• I led a global team to drive the next phase of growth for Salesforce’s top CRM applications, a $500M+ global channel. We reached over 100 million people in 190 countries, serving 3,700+ enterprises. By focusing on.
• I led teams to develop and deliver the Salesforce product experience across all channels, advising on how to integrate inclusive practices into our solutions.
• What started as a small team of under 30 designers grew to over 350 across five countries.
• I managed the P&L, resource allocation, annual planning, and key strategic initiatives that guided the global team’s vision.
• Through strong leadership and operational focus, I grew our operating margins from $25M to $350M in 3 years.Furthering our Footprint
• I helped expand our global presence by establishing Centers of Practice in EMEA, APAC, and LATAM, and led three key design partnership acquisitions, building a diverse partner network with organizations like IDEO.

Chicago, IL, US

Design Lead of a 60+ person internal, digital communications group at the University of Chicago responsible for raising the awareness of UChicago to the broadest possible audiences in support of the University’s strategic objectives, along with building the UChicago brand and utilizing the message framework. In coordination with Office of the President, we.

San Francisco, CA, US

SolutionSet is a multichannel, integrated marketing agency creating a customized set of solutions using digital, direct, data and local services to build brands and drive transactions for some of the largest Fortune 500 companies in the world. I led cross functional teams in brand research/development, strategic planning, integrated, demand generation.

Indianapolis, Indiana, US

RHB is a specialized marketing consultancy serving over 200 clients in higher education and related not-for-profit organizations find their distinctive voice and tell their stories authentically and compellingly.I led our goal-exceeding creative efforts, lending imagination, wisdom and data-driven perspective to proposed solutions and strategic counsel..

Ted Muta Advertising is a marketing and communications firm that focuses on bringing messaging, design, and development together to create quality solutions— and great, targeted marketing and POS experiences. I led a small, creative team for both general advertising and targeted, direct marketing programs on behalf of clients including: American Woodmark.

Frankel specializes in marketing services that include digital communications, direct and database marketing, promotions and shopper marketing. As an Art Director of our Retail Marketing Practice Group, I was responsible for providing strategy, insights and design expertise to our clients and our teams. We were focused on creating compelling product and.