Revenue Management, CRM, Portfolio and Customer Analytics

Lead Paid Digital channels for consumer card performance marketing (e.g., Display, OLV, YouTube, Paid Email, SEM / SEO).

Led Paid Social and Display channels for consumer card performance marketing.

Led portfolio and risk analytics team for Healthcare Lending and Tech, Media and Telecom Lending businesses in the Commercial Bank.

• Developed Pre-Provision Net Revenue (PPNR) and Balance Sheet models in preparation for a Foreign Banking Organization’s first CCAR review• Reviewed a bank’s market risk management policies, framework and practices and managed effort to implement enhancements, culminating in a regulator review of bank’s models for capital calculation• Supervised teams of up to six direct reports

• Advised banks on and participated in development of capital plans for CCAR.• Led development of loss forecasting models and technical papers for a bank’s lending portfolio.• Provided recommendations on enhancement of controls for capital planning processes.• Advised banks on design of operational risk management policy, methodology and program.

Financial Services Advisory, Banking & Capital Markets

US Card Marketing & Analysis, Risk Mitigation• Managed risk mitigation programs for the consumer credit card division and supervised team of direct reports.• Led efforts to invest in more sophisticated data mining and modeling approaches to increase stability of risk mitigation program forecasts and decisions.

US Card Marketing & Analysis, Risk Mitigation• Led analytical efforts across three programs to expand and redesign loss reduction strategies for consumer credit card division.• Managed and directed cross-organizational project teams to deliver complex credit loss defenses through changing credit risk and regulatory environment.

US Card Marketing & Analysis, Risk MitigationPerformed quantitative analyses based on discounted cash flows, statistical modeling and customer segmentation to create loss reduction strategies for consumer credit card division.