• Collaborate with Patient and Investigator Insights team, Feasibility, and all other relevant internal and external stakeholders to establish the key insights and develop the situational / environmental analysis to bring meaningful patient and site engagement strategies for the indication area• Gain a deep understanding of key factors that shape and influence the patient and site experience including the overall landscape for the indication area, network of stakeholders (the care circle) • Own and lead development of indication-level insight and data-driven patient and site engagement strategy and drive alignment through key partners (Global Trial Leader, Study Responsible Physician, Feasibility)• Proactively identify and activate innovative approaches that align with the patient journey / site experience for indication area• Influence study / clinical teams as the recruitment, retention and engagement expert who shapes protocols, deliverables, and interactions• Own development of creative brief and study “branding” (e.g., logo, look and feel, descriptive content)• Project manage, coach, and guide Operations Recruitment Managers to drive the seamless delivery and execution of strategies and tactics• Identify and own KPI and ROI metrics to enable Operations Recruitment Managers or TA Analysts to determine effectiveness of strategies and tactics• Understand key challenges and refine strategies and create targeted mitigating actions when necessary • Conduct lessons learned meeting with key study team members and Program Team Leads to review KPIs and summarize ROI

• Develop a Scope of Work (SOW) in alignment with the Strategic Recruitment Plan for the indication or compound• Develop a Project Plan based on the SOW for delivery of the tools and tactics for a clinical trial • Manage execution phase of project:- Including contracting with vendors, as defined in SOW, with the help of Janssen R&D Procurement (JRP) and once a contract is obtained, go to PO- Provide the development of tools and tactics as listed in the SOW, including the content writing or the liaising with a vendor for content writing- Oversee the translations of tools and tactics as listed in the SOW- Facilitate the applicable central J&J compliance review process of tools and tactics; obtain and document the compliance approvals- Ensure IRB/EC approval of tools and tactics, if needed- Manage the execution or the printing and distribution process of the approved tools and tactics- Manage the vendors involved, set clear expectations with the vendor regarding deliverables, timelines, costs, and communication pathway- Responsible for managing timelines to meet the local submission process- Track the costs of the vendors involved and provide regular spending updates to the Program Manager and study teams.- Maintaining close communications and updates to Program Manager - Responsible for understanding and applying Janssen finance and contracting systems- Execute different scenarios in recruitment tools and tactics management: amendments, rescue situations, added countries and sites, adaptive design, non-template requests, as defined in the updated SOW.• Serve as the liaison between the clinical trial team and suppliers, as appropriate.• Participate in critical study-related meetings, i.e., Study Management Team (SMT) meetings• Maintain documentation of development and implementation requirements to ensure quality standards are met• Provide metrics needed for ROI and KPI evaluation to the Operations Lead, IPE.

• Critical evaluation of study protocols to identify enrollment and retention challenges requiring proactive recruitment/retention solutions • Work with Therapeutic Experts and project delivery teams to determine strategic positioning of the recruitment/retention campaign within the overall study management strategy• Select and work with the appropriate partner vendor/s to develop, protocol‐specific recruitment/retention strategy and tactics• Work closely with proposal and study teams to present strategic recommendations to clients. Written and presentation formats • Participating in the identification, evaluation and selection of recruitment/retention partner vendors• Participate in the development and management oversight of communication flow and project management processes with partner vendors

Senior Account Executive (12/06 – 6/09)Senior Account Executive Supervisor (6/09 – Present)Brands: COUMADIN, AVAPRO/AVALIDE, Plavix, Kenalog (12/06 – 7/09)Clinical Studies: 7/09 - Present• Used marketing and branding experience to create value added benefits for internal clients• Collaborated with business partners in developing and executing brand marketing and promotional plans• Partnered with Product Managers to develop and execute innovative marketing initiatives to drive brand performance• Developed and maintained solid client relationships, encouraging a collaborative approach• Provided strategic recommendations and counsel to internal clients/business partners in various therapeutic areas• Developed strategic and tactical recommendations for various clinical studies in order to recruit and retain participants• Collaborated on creative development and direction with client, design and production teams• Worked closely with Associate Director and Account Management in defining specific needs of the business, identifying additional areas of client service and cost savings• Managed expectations with clients and departmental teams. Negotiated timelines and ensured that all deadlines were maintained• Managed 5-7 Project Managers who were responsible for the management and execution of the various clinical studies recruitment and retention tactics• Leveraged knowledge and understanding of graphic design, creative and production to facilitate effective communication between client and departmental teams

• Consulted for national media buying agency for clients, including AAMCO, BrightStar and Nutri/System• Worked with various franchises to manage advertising budgets and media buying (TV/Radio) within specific markets nationwide• Created infectious campaigns injecting most of the budget into radio and television while promoting the spread of the message via value added campaigns including website and email promotion, special event coupon distribution and presence and sponsorships• Developed partnerships with radio and television stations to buy radio and television spots based on goal to reach a set objective as a team• Coached on-air talent on message and copy

• Sold commercial advertising time on the cable television networks to local businesses• Consulted with local businesses on their advertising strategies and provide recommendations to reach their goals• Conducted research for clients to determine appropriate cable networks and dayparts for their media schedule• Created proposals for cable television advertising and present them to local business owners• Managed cable advertising schedules for over 15 clients• Worked closely with production staff in producing television commercials for clients

(Client: University of Phoenix)• Consulted on the development of marketing strategies and tactics; recommended and analyzed list tests, creative package tests; consulted on print production and lettershop issues• Worked with internal media department on list recommendations and determined mailing quantities based on campus’s historical response and conversion rates• Managed over 20 ongoing projects with 30-60 campuses participating in each project• Provided assistance and support to account team through market research, creative and production coordination, day-to-day client management • Provided training and mentoring support to enhance the capabilities of junior team members

Manager, Account Marketing Department (2000-2001)Account Marketer (1998-2000) • Managed staff of six Account Marketers to ensure projects were completed on time• Drove the marketing process by developing client specific strategies, plans and budgets• Worked with Research, Analysis and DSS to develop client profiles and response models that provided information required to more effectively target Marketing efforts• Oversaw the annual planning and budgeting process• Managed healthcare/insurance-marketing programs for over 50 professional associations• Coordinated with outside advertising agencies to ensure proper implementation of tactics• Worked with healthcare/insurance carriers on new products to be made available to client base• Assisted in the development and maintenance of the Insurance Program web sites for clients• Worked closely with Account Executives, Technical Services and outside vendors to ensure web site development was consistent with long-term vision and systems infrastructure• Responsible for the budget and profit/loss on all marketing campaigns for clients

• Worked closely with the Corporate Marketing department and Regional Marketing Directors to develop creative strategies and implement advertising campaigns/projects• Worked closely with agency creative, production and traffic staff in the development and implementation of campaigns/projects from start to finish• Analyzed and refined new creative in preparation for client presentations• Supported 71 corporate cable systems in developing advertising programs and materials for local promotions

Associate Account Executive 1996-1997Production Coordinator 1995-1996• Supported Senior Account Executive in all day-to-day implementation duties required to maintain accuracy and timeliness of advertising program development/execution• Assisted senior managers in development of new creative and positioning of new products• Maintained schedules and status reports for client and agency distribution• Analyzed and refined new creative in preparation for client presentations• Interpreted and executed client creative direction with creative staff• Coordinated activities of personalization/lettershop partners, including resolution of operational problems, scheduling, and postal handling requirements