Develop and implement successful media campaigns at both the local and national level, working both collaboratively with agency account teams and independently, directly with the client. Key clients include: Ball State University; Delphi Automotive; Goodwill of Central and Southern Indiana; Indiana Farm Bureau Insurance; Indianapolis Children’s Museum; Penn Station East Coast Subs – Indiana; Speedway Gas Stations.Responsibilities include:• Account Management – Work both alongside a… Show more Develop and implement successful media campaigns at both the local and national level, working both collaboratively with agency account teams and independently, directly with the client. Key clients include: Ball State University; Delphi Automotive; Goodwill of Central and Southern Indiana; Indiana Farm Bureau Insurance; Indianapolis Children’s Museum; Penn Station East Coast Subs – Indiana; Speedway Gas Stations.Responsibilities include:• Account Management – Work both alongside a team, and independently, to build strong client relationships and manage client projects, exceeding expectations.• Strategy Development – Develop effective media strategies based on data, individual client and market nuances, and in alignment with client goals and objectives. • Negotiation – Ensure the client receives the most cost-efficient rates in the market.• Budget Management – Manage six to seven figure budgets for multiple clients simultaneously. Review and approve billing and ensure adherence to budget. • Media Planning and Execution – Build flowcharts to include media channel timing, weight and budgets. Traffic creative and secure vendor contracts.• Post-Buy Analysis and Response – Utilize 3rd party tracking partners to monitor success and hold vendors accountable for agreed-upon delivery goals. Apply changes to plan as necessitated by data. • Communication – Utilize proactive written and verbal communication to ensure team unity and cohesion. Also communicate daily with clients and vendors. Show less

Worked with account teams and direct with clients to develop and implement successful media campaigns at a local and national level. Key accounts: Clarian Health Partners (now called IU Health); and ITT Technical Institute in 10+ markets. Contributions included: Account Management; Strategy Development; Negotiation; Budget Management; Media Planning and Execution; Post-Buy Analysis and Response; Communication.