Brian S. Email & Phone Number

Brian Scranton brings 25 years of strategic brand leadership experience to Humancare and IPG Health. Operating effectively in the varied disciplines of research, strategy and creative, he is a multi-talented brand professional. Brian has a personal passion for high-science brands in oncology, neurology, immunology and rare/orphan diseases. He believes his mission in life is to convince the smartest people in the world that there's a better way...and hopefully improve the lives of billions as a result. With recent awards at Cannes, the Creative Floor and MM&M, the creative output of his strategic work has been recognized as industry best. Prior to IPG Health, Scranton held the role of Managing Director of the strategic brand firm GrahamSpencer. Before GS, Scranton was Director of Marketing for the footwear brand Chaco where he was responsible for creating new product launch strategies, partnerships, product naming, the development of an in-house creative team, as well as public/media relations.Before joining the CPG world, Scranton leveraged his degree in Molecular Biology from Colgate University and played a key role in developing the strategic plan, launch, and overall branding of billion dollar brands for J&J, Pfizer, BMS, Novartis, GSK, and scores of smaller companies. His therapeutic categories of expertise are broad, including immunology, oncology, AIDS/HIV, neurology, cardiology, men's/women's health, dermatology, opthalmology and medical devices. His passion for people is most noticeable in his involvement beyond business, including his work as a Command Pilot flying patients to/from treatment for AngelFlights, his work at Chaco eliminating hook worm anemia from villages in Africa through shoe donation, and lobbying Capitol Hill to garner support for the public lands omnibus bill—creating more than 2 million acres of forever-protected open space.Brian Scranton is a father, husband, an instrument-rated commercial pilot, a passionate telemark skier, avid mountain biker and whitewater enthusiast, plays 5 musical instruments, has sung the national anthem for the Bulls and RedSox (to name a few), helped create a world-class mountain bike trail system, and has provided character voices for the Opie and Anthony show.

Listed skills include Brand Development, Marketing, Advertising, Marketing Strategy, and 28 others.