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I am a Chief Marketing Officer at an experience design agency with over 20 years of experience in the field of marketing and design. I lead creative teams to develop and execute innovative strategies that align with business goals and deliver exceptional digital experiences for our clients. I have a Google Ads Certification and a strong background in digital transformation, brand management, and UX/UI design.My marketing philosophy revolves around a customer-centric and design-thinking approach. I help companies understand their target audience, their needs, and their problems, and then create solutions that highlight their products and services as the best fit. I also ensure that the brand, user, and customer experiences are seamless and consistent across all channels and touchpoints. I have a track record of achieving impressive results, such as increasing website traffic, lead generation, customer retention, and social engagement, for clients in a multitude of industries. I am passionate about creating impactful and delightful experiences that drive business growth and customer satisfaction.
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Director Of Brand ExperienceFirst Financial Bank Na Oct 2024 - PresentTerre Haute, Indiana, Us -
Chief Marketing OfficerScroggins Design Feb 2010 - PresentEvansville, In, UsExperience design agency dedicated to delivering exceptional digital experiences. With a focus on user-centric design, we offer comprehensive services that encompass brand development and management, website design and hosting, UX/ UI design, digital marketing, SEO/SEM and creative media production.• Conducted market analysis and competitor benchmarking for multi-million dollar manufacturing client; summarized findings in a comprehensive report. • Leveraged insights to develop and execute a targeted digital campaign resulting in a 40% increase in website traffic and a 25% boost in lead generation.• Aligned brand, user, and customer experiences, creating seamless and thoughtful experiences that contributed to a 40% rise in customer retention.• Modernized brand and marketing strategies, executing targeted campaigns across multiple channels, resulting in a 35% jump in lead generation.• Analyzed campaign performance and refined strategies for optimal results, achieving a 20% improvement in conversion rates and 10% increase in customer engagement. -
Director Of Brand & CreativeMarklogic Jun 2022 - Apr 2023Burlington, Massachusetts, UsWorked with leadership team to develop creative strategies and implementation plans that aligned marketing with business goals. Collaborated with cross-functional teams to ensure brand consistency and unified messaging across channels.• Simplified creative assets to adhere to business objectives resulting in 30% boost in engagement with marketing campaigns and website content.• Coordinated successful redesign of multi-channel brand campaign, including web, social media, email, print, and presentations, leading to a 40% increase in social followers.• Authored and pitched creative concepts to senior management• Demonstrated a strong creative vision, enabling the team to develop high-impact marketing campaigns that yielded 20% increase in webinar attendance.• Restructured brand standards, manuals and templates, leading to streamlined marketing efforts and enabling faster execution of campaigns. -
Digital EngagementOld National Bank Mar 2016 - Jun 2022Evansville, In, UsLeveraged background in digital transformation, brand management and experience design to drive business through digital channels. • Leveraged expertise in digital transformation to drive business through digital channels, contributing to the growth of the organization from $9 billion to over $46 billion in assets.• Collaborated with cross-functional and executive management teams to ensure digital and video marketing efforts met strategic objectives, improving digital engagement of existing clients by 40%.• Designed, launched and managed an award-winning website, achieving an 84% increase in page views through simplified UX/UI and personalized digital marketing strategy.• Implemented video marketing strategy, producing over 185 videos and promoting on our YouTube channel, increasing subscribers from 0 to over 1,000.• Managed the video production department, achieving a 30% reduction in annual production costs and a 25% increase in video output, enhancing brand visibility and engagement.• Integral part of developing brand story and communicating to new and existing customers throughout 6 mergers & acquisitions. -
Creative DirectorKitch & Schreiber Advertising Feb 2006 - Mar 2016Evansville, In, UsEarly adopter of many technologies and understood the key role they would play in marketing our business and the products/services of our clients. Led digital transformation, researching new technologies and developing systems for our clients to improve their digital presence.• Managed vendor relationships, production budgets, and digital strategies, optimizing expenses and achieving 10% cost savings for the department in my first year as Creative Director.• Spearheaded the successful implementation of marketing technology solutions, automating project management platform and eliminating manual administrative processes, driving a 15% increase in billable hours and boosting overall team performance.• Led digital transformation efforts, generating a recurring revenue stream of over $20,000 annually by creating new product offerings featuring digital services.• Hired, trained, mentored, and developed an exceptional design team.
Brian Scroggins Skills
Brian Scroggins Education Details
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University Of Southern IndianaGraphic Design -
Lewis And Clark Community CollegeFine And Studio Arts
Frequently Asked Questions about Brian Scroggins
What company does Brian Scroggins work for?
Brian Scroggins works for First Financial Bank Na
What is Brian Scroggins's role at the current company?
Brian Scroggins's current role is Director of Brand Experience.
What is Brian Scroggins's email address?
Brian Scroggins's email address is br****@****nal.com
What is Brian Scroggins's direct phone number?
Brian Scroggins's direct phone number is (812) 424*****
What schools did Brian Scroggins attend?
Brian Scroggins attended University Of Southern Indiana, Lewis And Clark Community College.
What are some of Brian Scroggins's interests?
Brian Scroggins has interest in Web Design, Louis Cardinals Baseball, Health And Fitness, Sustainable Energy, Photography, Lake Lounging, Guitars, Golf, Craft Beer.
What skills is Brian Scroggins known for?
Brian Scroggins has skills like Web Design, Advertising, Graphic Design, Email Marketing, Logo Design, Marketing Strategy, Video Production, Art, Photography, Digital Marketing, Layout, Brochures.
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