Brian Sell Email & Phone Number

Waukesha, Wi, Us

Development and execution of global product strategy for Generac home standby solutions

Waukesha, Wi, Us

Development and execution of global product strategy for Generac Mobile Products Group

Waukesha, Wi, Us

Established new sales and distribution branch to grow our consumer power business in the Asia Pacific marketKey Responsibilities:• Planning and execution of corporate strategy to achieve business objectives• Executing commercialization strategy to establish brand and channel leadership• Developing a new team of sales, marketing, service and admin professionals• P & L ownership

Waukesha, Wi, Us

Developing and leveraging product platforms globallyResponsibilities include: • Strategic liaison for all business units to leverage global product platforms and optimize supply chain • Facilitator of the category LENS process -strategic product planning tool that pulls together industry trends, user and dealer insights to formulate the category strategy, positioning and product roadmap to achieve corporate business goals• Establishing a global product management forum that meets on an annual basis to align strategies and product roadmaps

Waukesha, Wi, Us

New Category Development- Driving the successful expansion into new engine powered tool categories. Responsibilities include: •Identifying growth opportunities via new product categories, brand extension and key acquisition targets•Developing the product category roadmap to deliver the growth needed to achieve business goals •Identifying consumer pain points within the product category and delivering an innovative feature set that wins in the market•Developing a meaningful USP that resonates with the consumer, trade partners and project teams •Creating and testing new product concepts via qualitative and quantitative market research•Guiding the development team to ensure the voice of the customer is translated into the product feature set•Managing the product development process via stage gate methodology ensuring on time delivery of new product introductions

Mt. Prospect, Il, Us

New Product Development- Managing all stages of the product life cycle from conceptualization through commercialization. Responsibilities included:•Strategic planning and product life cycle management to ensure business goals were achieved •Creating and testing new product concepts via qualitative and quantitative market research•Managing the product development process via stage gate methodology ensuring on time delivery of new product introductions•Identifying and selecting manufacturing location to meet target cost and project timelines•Leading global cross functional teams to ensure project goals were achieved

Mt. Prospect, Il, Us

Accomplishments:•Strategic planning for multiple business units, identified growth opportunities via product, brand extensions and key acquisition targets•Developed a system of multi-variant models to estimate market opportunities in new product categories •Provided the leadership team and trade partners with monthly economic snapshots summarizing key economic developments in the residential housing, retail and manufacturing sectors

Accomplishments:•Planned and coordinated weekly meetings with engineers, architects and inspectors to ensure the timely completion of projects•Managed the Excavation Division: orchestrated excavation crew on a daily basis, developed and maintained lasting relationships, became the main point of contact for excavation to the customer•Managed projects for clients such as Chicago Public Schools, Chicago Transit Authority, and various municipalities

Accomplishments:•Created a construction company from ground up, established and maintained long term relationships with clientele resulting in numerous referrals and repeat business•Negotiated contracts with customers and sub-contractors, which led to increased profits and efficiency of worked performed•Managed multiple sub-contractors (excavators, concrete contractors, framers, finish carpenters) at all stages of every project, creating fluidity and a seamless experience for the customer

Atlanta, Georgia, Us