Brian Senf Email & Phone Number

PPC: I took over a $70k/month PPC campaign from a 3rd party, and have grown it to a $350k/month campaign while maintaining ROI goals. 4x more Non-Trademark conversions and 2x more Trademark conversions. I've added tens of thousands of negative keywords, millions of keyword permutations, and god only knows how many ads. PPC work includes traditional search, contextual ads, display, remarketing, and some FacebookLanding Pages: When I started at Remington, we had very little control over the landing page, we could only build them through the CMS, and it was a static experience without any room for testing. I built out my own landing pages from scratch in PHP in a separate server. I've optimized them to hell, so they render in less than a second, are responsive, and allow me to do A/B and MVT. Conversions nearly doubled from the old landing pages to the newest iteration. I am comfortable with HTML5, CSS, PHP, MySQL, JavaScript (including: AJAX, JSON, and jQuery), and possibly other cool acronyms that escape me for the moment.Email: I built out an automated, transactional based emailing system which sends the appropriate information to our ESP's API and sends out one of 12 different dynamic emails depending on what activity the student has triggered. Saves us $50k a year.CMS: I've been a part of integrating two CMSes with Remington, one was a homegrown PHP based environment, the second was Ektron (.net) over the course of revising our main website 3 different times. With the final revision, I had to teach myself a bit of .net so I could better understand how to help our outsourced developers. Currently maintain it.SEO: Changing tags to fit character limits while describing pages w/ good search terms for new site. Starting to see good results. I know the basics, still learning.I've also got experience with Omniture, Google Analytics, and being overly obsessed with looking at data and running reports. I maintain DNS records and have a cool stubble beard.

Listed skills include Ppc, Online Marketing, Email Marketing, Web Analytics, and 17 others.

• 

  University Of Florida

  Mathematics