Brian Shafton, Mba Email & Phone Number

Greater Los Angeles, California, United States

Started this full fledged indie label from the ground up to market and brand individual artist’s as their music and social media activies are released. Provide general management label services for Strange Music (Tech N9ne), E-40, Run-It-Up, and the 615 House. Established a movie division with eight titles scheduled to be released in 2023. Act as a Sales Agent for artists who own their IP, empowering and working alongside each unique individual to navigate master catalog, publishing, and label sales, while still maintaining a robust vinyl business. ENTERPRISE IMPACT:⇒Spearheaded the release of the company’s first film, “Til My Casket Drops”, which ranked in the Top 10 at Tubi TV.⇒Achieved $20M+ in master catalog, publishing, and label sales within a six-month timeframe.⇒Helped to create and market the TechN9ne/The Rock “Face-off” challenge. Performances were done on shows hosted by Jimmy Kimmel and James Korden and culminated with a spot during Super Bowl LVI in Los Angeles in 2022.⇒Coordinated a massive Tik Tok challenge for K.Comedy’s “hit you with the blik”; one highlight was award-winning artist Lizzo doing the challenge at the Emmy Awards in 2022. ⇒Promoted multiple artists on Tik Tok, including E-40’s “Choices” (3.3B views), TechN9ne, and the Rock’s “Faceoff (1.7B view and multiple weeks ranked #1 on the Tik Tok chart), Shanti P’s “Abow” (605M views), K.Comedy’s (2.7M Tik Tok followers) “hit you with the blick” (250M views; peaked at #3 on the Tik Tok chart). “Being in business with Brian Shelton is like having a bank vault of knowledge and wisdom. Since working with Brian, my company, Run It Up Records, has achieved a record going viral on YouTube, trending #2, several TikTok #1’s and a top #15 at urban radio. It’s clear that he knows how to bridge the gap between streaming and the cultural world urban of hip-hop.” ~ Stanley “Citi” Atwater, CEO/Founder of Run It Up Records

Greater Los Angeles, California, United States

Stayed on board to help transition business after RBC was acquired by BMG. Worked with teams around the globe that each put their own unique stamp on marketing endeavors to make them appealing for the respective territory. The acquisition of RBC Records amplified BMG’s position in the hip-hop market following successful releases from major recording artists.ENTERPRISE IMPACT:⇒Signed International music artist, YouTube personality, and social media influencer, KSI (Knowledge, Strength, Integrity) in 2019 to propel the artist’s persona in the US and internationally as a singer/songwriter, building a brand that marketed KSI as a global artist with global appeal. Released two albums for KSI that had 2B+ streams and a YouTube page that received 1.8B views per year. While signed to RBC, KSI won a Brit Award for Best New Artist and performed at the Brit’s ceremony (United Kingdom’s version of the Grammy Awards). “We have an incredible amount of admiration for what Brian has been able to build and achieve independently and are very excited about what we can now go on to grow together.” ~ Zach Katz, President, Marketing & Repertoire, BMG US“Thank you for believing in me when many didn’t. I appreciate everything you’ve done for me.” ~ KSI, Recording Artist/Social Media Influencer- Beat BMG’s forecast, profit, and revenue by double digits each year.- Grew RBC’s revenues to eight figures.

Burbank, California, United States

Built this Los Angeles-based hip-hop label from my own living room, creating an iconic entity that was eventually sold for eight figures to BMG records in 2018. Managed the company’s daily marketing, finance, A&R and strategies, and distribution.ENTERPRISE IMPACT:⇒Secured deals with multiple artists including Chief Keef, Gucci Mane, Waka Flocka Flame, Krayzie Bone, EPMD, C-Murder, Big L, Run the Jewels, and more.⇒Developed and managed a service division where RBC acted as the General Manager for additional labels/artists (Strange Music, Tech N9ne, E-40, Run the Jewels, Snoop Dogg, Nelly, Jill Scott, Raphael Saadiq, DJ Quik, Ghetto Fights DVD’s), and more.⇒Established a movie division and released “Kill Hole”, which elevated Chad Boseman’s acting presence in the industry.⇒Earned multiple industry accolades, including Indie Distributor of the Year (NARM), Executive of the Year (IES), and Sales Representative of the Year (Wherehouse). In addition, received over 100 gold and platinum album awards. “I have had the pleasure of doing business with Brian Shafton for over 20 years. His knowledge of Hip Hop especially West Coast hip hop was and still is off the charts. Brian could do a Master Class on creating a successful, profitable, and legitimate label while keeping the entire roster happy.” ~ Sonya Askew, MusicBiz

Greater Los Angeles, California, United States

Promoted multiple times climbing to the role of Vice President of Sales for the Priority label as well as the distribution company with annual sales of $300 million. Worked directly with global brands including Best Buy, Musicland, Wherehouse, Hot Topic, and Target. Managed a staff of fifteen who closed deals with Tower, Valley, Super D, Impact, and other independent stores and one stops throughout the country.ENTERPRISE IMPACT:⇒Built and executed national co-op plans for artists including Snoop Dogg, Dr. Dre, Master P, N.W.A., Ice Cube, Ozzfest, and more.⇒Received 7 promotions during tenure at Priority.

Master Of Business Administration - Mba, Business, Dean'S List

Bachelor Of Arts - Ba, Economics, Summa Cum Laude