Brian Shanahan

Brian Shanahan Email and Phone Number

Retail executive leader specializing in Category Management, Merchandising, Sales, Brand Building and Marketing @ ReposiTrak
Brian Shanahan's Location
Mechanicsburg, Pennsylvania, United States, United States
Brian Shanahan's Contact Details

Brian Shanahan phone numbers

About Brian Shanahan

Experienced leader within the retail category management and merchandising industry. I have a 20+ year expansive background in managing and directing a number of categories including consumables, pet care, dollar shop, cleaning and household with a solid track record of collaboration and winning sales and profits. I have a proven track record of success in both the small format retail and larger grocery environments giving me various perspectives on what the consumer is looking for. I have developed and launched a number of own brand products and brands throughout my career including some of the larger known brands in the market such as Nature's Promise, Acadia, and THRIFTY Ice Cream. I have strong support from my CPG, broker, and supplier partners in the various categories and have a reputation for solid retail execution and strong but fair negations. I am proficient in buying, negotiating, strategic joint planning, financial forecasting, assortment optimization, market analysis, and planogram development. Past leadership roles have afforded me the opportunity to attract, develop and mentor high level talent who have returned dividends to the organizations I have worked for over the years.Relevant Skill Set *Negotiations *Financial Planning / Forecasting *Promotional Planning *Planogram Merchandising *Joint Business Planning *Cost Accounting, Retail Accounting *Private Label Development *Cross Functional Leadership *Category Management/Analysis *DSD Supply Chain Management *Warehouse Supply Chain Management*Cost Component Negotiations *Sales Planning & Growth Development *Brand Management *Category Strategy *Team Building *Change Management *Customer Centric *Assortment Planning *Retail Store Operations *Merchandising Innovation *Retail Execution *Revenue Management

Brian Shanahan's Current Company Details
ReposiTrak

Repositrak

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Retail executive leader specializing in Category Management, Merchandising, Sales, Brand Building and Marketing
Brian Shanahan Work Experience Details
  • Repositrak
    Partner
    Repositrak Aug 2024 - Present
    Murray, Utah, Us
  • Rite Aid
    Director Category Management
    Rite Aid Mar 2022 - Mar 2024
    Philadelphia, Pennsylvania, Us
     Direct responsibility for day-to-day management of procurement, ad planning, display planning, vendor income, sales forecasting for above mentioned categories in all stores and distribution centers. Total annual sales responsibility of $400+ million in sales. Responsible for management of 2 Associate Category Managers and an administrative assistant. Co- management of replenishment team and Daymon business manager.  Job Responsibilities to include but no limited to;o Annual planogram strategy and merchandising layouts for all stores. o Full P & L reporting on a weekly, period and quarterly basis.o Driving Sales And Product Development Under The Thrifty Ice Cream Brand.o Seasonal buy-plan process for Summer, Back To School, Thanksgiving, and Christmas programming.o Pricing activities including cost negotiations and retail zone pricing strategies.o Product quality and product recall activities relative to food safety. o Private label cost negotiations, sales, and new item development.
  • Rite Aid
    Category Manager
    Rite Aid Dec 2008 - Mar 2022
    Philadelphia, Pennsylvania, Us
    Responsible for all aspects of category management nationally for 2500 Rite Aid stores in the areas of Grocery, Warehouse snacks, DSD Snacks, Ice cream, Refrigerated Foods, Frozen Foods, Bakery, dairy, dollar shop, PET Care, and Hispanic & Ethnic Foods. Also responsible for brand management of the Thrifty Ice Cream Brand in California.
  • Stop & Shop
    Category Manager
    Stop & Shop Mar 2007 - Nov 2008
    Quincy, Ma, Us
     Responsible for growing sales and profits within the main meals, ethnic and Kosher foods categories, ttl annual sales responsibility $350 million, total store count 562. Responsible for overall management of the weekly ad plan process, item assortment, supply chain, and retail pricing for main Meals, ethnic, and Kosher foods. Responsible for P & L reporting to senior management on a weekly, period and quarterly basis. Responsible for category budget process for both branded and private label businesses.  Responsible for category strategies to ensure proper alignment with consumer and industry trends. Responsible for seasonal planning to ensure proper mix at Holiday times, including the Passover Holiday. Responsible for working with planogram, pricing, and corporate brands staff to ensure proper execution of programs at store level. Responsible for an assistant turn-buyer, 3 category merchandisers and clerical staff on a daily basis.
  • Stop & Shop
    Category Merchandiser/Buyer
    Stop & Shop May 2005 - Mar 2007
    Quincy, Ma, Us
     Responsible for growing sales and profits within the household and baby categories, ttl annual sales responsibility $900 million. Responsible for creating and negotiating weekly ad plan for household and baby categories. Responsible for implementing Holiday Sales programs targeted at 4 selling seasons of the year.  Lead contact for all new item negotiations for the household and baby categories. Responsible for assistant buyer and clerical staff overseeing turn buying, inventory management, contract control, and cost Management within Stop & Shop systems.
  • Ahold Delhaize
    Senior Manager, Private Label Procurement & Product Development
    Ahold Delhaize Apr 2001 - Apr 2005
    1506 Ma Zaandam, Nl
     Responsible for corporate brands procurement and product development for 1,400 supermarkets in the main meal, beverage, and ethnic foods categories.  Founding team member on staff responsible for the centralization of procurement / product development / package design / and quality assurance for a multi-banner retail grocery organization. Responsible for direct management of administrative support associate, project coordinator, and business development manager.  Conducted category bids through the use of an RFP (Request For Proposal) process, and the use of an electronic auction process. Sourced product internationally: Inventory & supply-chain management, demand aggregation, and international price negotiations.  Negotiated long/short term supply contracts with supplier community establishing formal supply chain expectations.  Developed category business plans to drive sales and share using Nielsen/IRI data / and internal scan data.  Negotiated price declines driven by movement in the commodity markets.  Negotiated incremental funding to drive case sales of corporate brand products at the Ahold operating companies.  Special project development leader: Hispanic product line, Value tier product line. Negotiated packaging and finished goods liabilities associated with supplier transitions at each operating companies.
  • The Giant Company
    Manager, E-Commerce
    The Giant Company Jun 2000 - Mar 2001
    Carlisle, Pa, Us
     Directed, managed and facilitated Internet based grocery shopping programs in a manner designed to maximize sales and profits. Facilitated new cite research and development for Internet based shopping programs in the Philadelphia, Harrisburg, and Allentown Pennsylvania markets. Investigated, developed, and maintained relationships with Internet partners to maximize the exposure of Giant Food Stores in the Internet shopping arena. Insured that quality customer service was maintained and provided to all suppliers, partners, consumers, stores and co-workers. Implemented and developed all Ahold based Internet shopping applications in both the business- to-business, and business to Consumer models. Worked in a management function in the areas of merchandising support systems, item-data warehouse sales analytics, and micro-Marketing.
  • The Giant Company
    Ahold Masters Management Development Program - Management Trainee
    The Giant Company Jun 1998 - May 2000
    Carlisle, Pa, Us
     Category Management, Advertising, Store Management, General Accounting, Retail Accounting, Finance, Internal Audit, MIS Retail Operations, Distribution Center Operations, Logistics & Supply Chain Coordination, Transportation, Associate Relations, Training & Development, Compensation & Benefits, Risk Management, Loss Prevention, and Public Relations. Completed the Giant Food Stores, Inc. Assistant Store Management Training Program, Overall achievement of 2.74 / 3.00. Completed Perishable Distribution Center Supervisory Training Program. Assisted with the hiring and development of new Ahold Masters Management Development Program candidates. Facilitated the conversion of grocery wholesalers for entire Giant division, 87 supermarkets, from Richfood to C & S. Facilitated the development of a category management business plan on Health/Wellness/Natural & Organic food merchandising
  • Saint Joseph'S University
    Market Research Analyst - Singapore, Bangkok, And Hong Kong, Pacific Rim
    Saint Joseph'S University Jan 1998 - May 1998
    Philadelphia, Pa, Us
     Attended lectures and presentations by local experts on varying topics affecting consumer products industry. Visited manufacturing and retail firms as well as government offices and service organizations. Exposure to far-eastern cultures through organized manufacturing/retailing market visitations.

Brian Shanahan Skills

Grocery Retail Merchandising Pricing Brand Management Inventory Management Assortment Planograms Management Supermarkets Supply Chain Forecasting Food Profit Leadership P&l Consumer Products Categorization Income Statement Shopper Marketing Store Management Frozen Food P&l Management Direct Store Delivery

Brian Shanahan Education Details

  • Saint Joseph'S University
    Saint Joseph'S University
    International Marketing
  • Saint Joseph'S University
    Saint Joseph'S University
    Food Marketing
  • Cornell Food Executive Program
    Cornell Food Executive Program

Frequently Asked Questions about Brian Shanahan

What company does Brian Shanahan work for?

Brian Shanahan works for Repositrak

What is Brian Shanahan's role at the current company?

Brian Shanahan's current role is Retail executive leader specializing in Category Management, Merchandising, Sales, Brand Building and Marketing.

What is Brian Shanahan's direct phone number?

Brian Shanahan's direct phone number is +1 717-761*****

What schools did Brian Shanahan attend?

Brian Shanahan attended Saint Joseph's University, Saint Joseph's University, Cornell Food Executive Program.

What skills is Brian Shanahan known for?

Brian Shanahan has skills like Grocery, Retail, Merchandising, Pricing, Brand Management, Inventory Management, Assortment, Planograms, Management, Supermarkets, Supply Chain, Forecasting.

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