Brian Sheedy Email & Phone Number

Boston, Ma, Us

New York, New York, Us

Robinhill Senior Advisory is the trusted firm for senior-most, sage advisors to help address significant opportunities to improve company performance and accelerate growth.We are a team of former professional services partners and industry executives who specialize in providing high ROI through a collaborative and efficient unleveraged model. Our clients receive the direct benefits of career-long expertise and marquis-name credentials without the burden and cost of a big, leveraged team.

Allston, Ma, Us

Harvard Innovation Labs is the cross-disciplinary ecosystem for the Harvard community that exists to support Harvard students and select alumni in their quest to explore the world of game-changing innovation and entrepreneurship.

Focused on helping companies accelerate growth through multi-year product strategies with an emphasis in apparel. Leverage multifaceted roles leading complex consumer-focused businesses with broad range of premium, iconic, and value brands across all consumer segments, retail channels, and product categories. Providing value based on a strong platform of skills and capabilities:* Product & Innovation Roadmaps increasing consumer relevance and reach.* Market Segmentation driving product focus and differentiation.* Product Life Cycle Management improving productivity and efficiency.* Price Optimization maximizing value proposition and gross margin. * GTM Transformation delivering end-to-end process improvement and on-time execution.

Fort Worth, Texas, Us

Lead Global Merchandising, Design, Product Development and Apparel Operations teams for Work and Work Inspired categories. Report to Global Brand President.* Developed multi-year product vision integrating consumer-centric merchandising and design principles with a clear brand architecture and unique visual brand language aesthetic delivering globally consistent product stories and performance innovation platforms.* Drove product, sales, marketing alignment to ensure on-time commercialization of consumer-centric product stories aligning global segmentation, price positioning and collection launches across all channels.* Drove sustainability and circular design strategies by adopting recycled materials within the seasonal development process for both products and packaging.* Optimized GTM transformation by seamlessly integrating consumer insights, shifting to digital product creation, and implementing multitrack development to reduce lead-times and costs while increasing agility across all teams.

Fort Worth, Texas, Us

Directed all product creation and category management activities for Men's, Women's and Kids consumer segments supporting Dickies North America. Reported to President, Dickies North America.* Led consumer centric product creation process delivering innovation, differentiation, and performance ensuring a consistent Dickies Brand positioning across the Retail, B2B Occupational and Regulatory customers/channels.* Established innovation leadership role to reposition Dickies brand as the global leader in performance workwear by creating a robust pipeline with industry leading technology partners reaching new consumers and customers.* Launched integrated concepts including Performance Outerwear, Automotive, Tactical, Pro Grade, Business Casual, Made-in-USA apparel lines with unique branding, packaging, and retail programs, extending brand to new channels, retailers, and consumers.

Fort Worth, Texas, Us

Accountable for category management across Men's, Women's and Kids consumer segments supporting U.S division. Reported to President, Dickies U.S.* Drove seasonal product creation process for both Retail and Occupational business units from brief to placement* Redesigned product creation process, increasing accountability and transparency resulting in on-time execution of seasonal GTM activities and deliverables.* Created Apparel Operations team to drive execution of all go-to-market activities including planning guidance, calendar adherence, pricing compliance and analytics evaluate category performance.

A group of CPG senior executives from various facets of the apparel and footwear industries dedicated to providing business development solutions to emerging brands in the Portland market.

Herzogenaurach, Bavaria, De

Directed the product creation strategies for U.S Training and Team Sports with category responsibilities for Global and North America regional businesses. Reported to Global VP Apparel.* Drove regional strategic planning process integrated with global marketing initiatives for apparel, footwear, and equipment categories* Led seasonal planning and execution for 6 business units, delivering high single digit % annual growth* Launched global brand concepts, leveraging athlete affiliation, and reaching new consumer segments* Integrated apparel and footwear business units, aligning all seasonal planning, development, and go-to-market activities.* Created customized seasonal product / program strategies supporting brand segmentation and account differentiation.

Herzogenaurach, Bavaria, De

Directed the overall performance apparel group strategies for adidas North America with P&L responsibility. Reported to Global VP Apparel. * Drove strategic planning and regional execution for five business units with double digit CAGR for the past two years* Represented U.S. regional direction as a member of the global leadership team for Performance Apparel * Responsibilities included end-to-end development process, article and model efficiencies, inventory management, product forecasting, monthly buy volume and margin planning while ensuring alignment with global marketing

San Francisco, California, Us

Directed Men’s & Boy’s Merchandising, Brand Licensing & Global Business Management reporting to the Brand President* Led all aspects of Men’s/Boy’s strategic planning, brand positioning, line development, inventory management, product execution and placement * Directed cross-functional teams to ensure alignment of planning and execution resulting in improved forecast accuracy, on-time delivery and in-stock rates * Directed assortment strategies to maximize product lifecycle performance, increase sku and fixture productivity, improve customer economics (GMROI) and minimize finished goods markdown liabilities * Directed licensing expansion to optimize Lifestyle strategies including woven/knit tops, personal leather goods, watches, infant/toddler, shoes, caps, bedding and sunglasses

San Francisco, California, Us

Led merchandising team for largest segment of LS&Co. portfolio with P&L accountability * Responsibilities included research, planning, briefing, development, adoption and sell-in of seasonal product offerings* Developed annual operating plans for 19 product categories with core basics, seasonal and premium offerings

San Francisco, California, Us

Successive Manager-Director level merchandising and marketing roles within the Levi’s and Dockers brands leading Men’s, Women’s, Kids categories driving growth and profitability in Flagship/ICON and new/emerging business units