• Lead a team of 20 who manage social advertising, programmatic, digital creative, production, commercial content, digital insights, product development, digital audio and sales strategy for Mediahuis Ireland. • Manage an experienced senior management team where we take an agency brief and work it through from ideation to execution. • Developed strong relationships with agencies and SMEs in the Irish and UK markets, delivering on our business objectives • Sell and execute high quality campaigns across video, social, display, audio and native content with the leading agencies and advertisers in our market• Developed numerous innovative, data led, digital products including ‘Programmatic Plus’, which won 2 INMA global media awards, ‘best use of data to drive advertising’ and ‘best idea to grow advertising sales’• Helped redesign the company’s ad tech strategy ensuring we were increasing yield per page view from every supply side platform, open bidding exchange and agency buyer• Represent commercial within all C-level leadership meetings including regular presentations to the board of Mediahuis Group across Ireland, UK, Netherlands, Luxembourg, Belgium and Germany• Deliver key group projects including digital audio, cookieless future, digital transformation and ad tech advancement

• Lead a team who manage who manage product development, sales strategy, insights, advertising operations, programmatic, native content and digital creative for the Mediahuis Ireland group• Led the successful 2020 Mediahuis digital transformation including sales strategy, ad tech, products, people and structure • Implemented a new programmatic strategy which delivered the highest programmatic revenue per page view in the company’s history • Improved our advertising viewability score to over 80%, the highest ever achieved across all sites, which helped increase commercial partnerships and retention• Created a new commercial insights department significantly improving our reporting, user targeting, forecasting and overall commercial capabilities• Manage relationships with content recommendation partners Outbrain and Taboola, content syndication partners such as Microsoft and DOW Jones and our e-commerce partner Groupon• Developed multiple original digital products from property to motors resulting in record revenue generation• Regularly deliver presentations to senior management, commercial team and key people across the advertiser and agency landscape on product and strategy

• Played a key role in the social strategy which delivered over 15 million followers across the UK and Ireland within platforms such as Instagram, Facebook, Twitter, Tik Tok and YouTube• Conceived products and developed strategies which led to the highest traffic and advertising revenue in the company’s history • Analytics lead within the company managing all reporting and insights for leadership, editorial, production, commercial and client services• Managed all programmatic aspects of the business including the implementation of header bidding, new products and consistently achieved record revenue growth YoY• Created a brand safety strategy which has secured significant interest in our video and display offering• Managed the digital ops team ensuring all video, social and display campaigns are of the highest calibre including an industry record viewability score of 86% • Strong project management experience, recently developing a strategy on site speed which led to JOE.ie being the fastest site in the UK & Ireland versus competitors according to Google • Lead the social spending element of the business reducing the CPC by 60% and CPV by 80% YoY across commercial and editorial campaigns• Regularly delivered company presentations such as internal training on specific strategies and external agency pitches • Created a SEO strategy, trained the editorial teams and implemented major backend updates which has led to 4.1 million additional user referrals via search every month across 5 sites• Created a 10-part lunchtime series showcasing the talents and creativity within the company with the goal of improving the overall skillsets and relationships. Sessions include video production, public speaking, wellness and creative thinking

• Manage a team of 5 which runs all marketing functions across Ireland & the UK• Increased users by 89% and Page views by 95% across all Irish sites in 2017• Solely responsible for all analytics and insights for JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie & JOE.co.uk • Training of Ad Ops, Editorial, CS, Sales and upper management on Google Analytics, our DMP and Facebook Insights while managing all ad hoc queries for the CEO and directors• Increased programmatic advertising revenue by 850% YoY through a variety of tactic including open market optimisation, increasing PMP activity and the introduction of VOD• Chair a weekly meeting with Sales and Client Services on marketing strategy, revenue generation and customer service tactics • Designed and executed an internal native ad unit which serves dynamically by impression securing our native content as our most valuable revenue source• Management of web developer relationship, site maintenance and development• Maintaining and implementing the latest in ad tech and product advancements• Ensuring insights is at the heart of everything we do through new advanced analytics platforms and research projects such as a Slice of Ireland

• Increased viewabilty across all sites and currently maintaining a MOAT verified score of 76-81%, over 30% higher than the current industry standard• Manage a team which runs advertisements on 5 sites across Ireland and the UK ensuring first class performance and reporting• Utilise an array of SSPs (AdX, Rubicon, Criteo) to ensure we offer the best products and monetise all avenues of programmatic revenue• Manage the analytic maintenance, reporting and ad hoc requests for the business • Ensure all social reporting and relevant tools are utilised to the highest standard including advertising through Facebook Audience Network

• Managing, monitoring & optimising advertising campaigns in Ireland, UK and 15 international countries• Created a case study using attribution statistics proving the key relationship between display and SEM, it led to a significant strategy shift in the organisation’s acquisition approach • Increased overall CTR by over 20% through extensive A/B testing of creative copy, background colour, file size and CTA• Running programmatic campaigns through strong knowledge of ad-serving, tracking systems and RTB using DBM and several DSPs• Worked across media buying, agency management and inventory planning • Excellent analytical / reporting skills with the ability to make data-justified business decisions• Managing the company’s YouTube activity including brand uplift study• Delivering monthly presentations to key stakeholders within the business in Ireland and throughout Europe

• Devise and manage the life cycle of all promotional campaigns within in the Ireland, UK and international regions• Analysing promotional performance and evaluating overall viability using SQL • Created the most successful retention promotion in the company’s history increasing the spend on the relevant market by 600%• Costing all retention promotions and monitoring performance while liaising with our financial department to ensure we remain within spend guidelines• Delivery of a monthly presentation to key stakeholders on insights and tactics• Managing relationships with Social, Fulfilment, Trading, Gaming, Content, Marketing and CRM teams to ensure all promotional campaigns are delivered effectively• Built an internal creative template for promotional campaigns which saved the company 30k a month on agency costs

• Set up and optimise financial campaigns for Ireland's largest financial agencies• Led the training of all new team members ensuring best in class execution of complex financial plans • Worked on the cross functional project which redesigned the Irish website plus implemented digital strategies to bring users to the platforms