Brian Sheehan Email & Phone Number

Malahide, IE

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

• Lead a team of 20 who manage social advertising, programmatic, digital creative, production, commercial content, digital insights, product development, digital audio and sales strategy for Mediahuis Ireland.
• Manage an experienced senior management team where we take an agency brief and work it through from ideation to execution.
• Developed strong relationships with agencies and SMEs in the Irish and UK markets, delivering on our business objectives
• Sell and execute high quality campaigns across video, social, display, audio and native content with the leading agencies and advertisers in our market
• Developed numerous innovative, data led, digital products including ‘Programmatic Plus’, which won 2 INMA global media awards, ‘best use of data to drive advertising’ and ‘best idea to grow advertising sales’
• Helped redesign the company’s ad tech strategy ensuring we were increasing yield per page view from every supply side platform, open bidding exchange and agency buyer

Dublin, Leinster, Ireland

• Lead a team who manage who manage product development, sales strategy, insights, advertising operations, programmatic, native content and digital creative for the Mediahuis Ireland group
• Led the successful 2020 Mediahuis digital transformation including sales strategy, ad tech, products, people and structure
• Implemented a new programmatic strategy which delivered the highest programmatic revenue per page view in the company’s history
• Improved our advertising viewability score to over 80%, the highest ever achieved across all sites, which helped increase commercial partnerships and retention
• Created a new commercial insights department significantly improving our reporting, user targeting, forecasting and overall commercial capabilities
• Manage relationships with content recommendation partners Outbrain and Taboola, content syndication partners such as Microsoft and DOW Jones and our e-commerce partner Groupon

County Dublin, Ireland

• Played a key role in the social strategy which delivered over 15 million followers across the UK and Ireland within platforms such as Instagram, Facebook, Twitter, Tik Tok and YouTube
• Conceived products and developed strategies which led to the highest traffic and advertising revenue in the company’s history
• Analytics lead within the company managing all reporting and insights for leadership, editorial, production, commercial and client services
• Managed all programmatic aspects of the business including the implementation of header bidding, new products and consistently achieved record revenue growth YoY
• Created a brand safety strategy which has secured significant interest in our video and display offering
• Managed the digital ops team ensuring all video, social and display campaigns are of the highest calibre including an industry record viewability score of 86%

Dublin, Leinster, Ireland

• Manage a team of 5 which runs all marketing functions across Ireland & the UK
• Increased users by 89% and Page views by 95% across all Irish sites in 2017
• Solely responsible for all analytics and insights for JOE.ie, Her.ie, SportsJOE.ie, HerFamily.ie & JOE.co.uk
• Training of Ad Ops, Editorial, CS, Sales and upper management on Google Analytics, our DMP and Facebook Insights while managing all ad hoc queries for the CEO and directors
• Increased programmatic advertising revenue by 850% YoY through a variety of tactic including open market optimisation, increasing PMP activity and the introduction of VOD
• Chair a weekly meeting with Sales and Client Services on marketing strategy, revenue generation and customer service tactics

Dublin

• Increased viewabilty across all sites and currently maintaining a MOAT verified score of 76-81%, over 30% higher than the current industry standard
• Manage a team which runs advertisements on 5 sites across Ireland and the UK ensuring first class performance and reporting
• Utilise an array of SSPs (AdX, Rubicon, Criteo) to ensure we offer the best products and monetise all avenues of programmatic revenue
• Manage the analytic maintenance, reporting and ad hoc requests for the business
• Ensure all social reporting and relevant tools are utilised to the highest standard including advertising through Facebook Audience Network

Dublin

• Managing, monitoring & optimising advertising campaigns in Ireland, UK and 15 international countries
• Created a case study using attribution statistics proving the key relationship between display and SEM, it led to a significant strategy shift in the organisation’s acquisition approach
• Increased overall CTR by over 20% through extensive A/B testing of creative copy, background colour, file size and CTA
• Running programmatic campaigns through strong knowledge of ad-serving, tracking systems and RTB using DBM and several DSPs
• Worked across media buying, agency management and inventory planning
• Excellent analytical / reporting skills with the ability to make data-justified business decisions

Dublin

• Devise and manage the life cycle of all promotional campaigns within in the Ireland, UK and international regions
• Analysing promotional performance and evaluating overall viability using SQL
• Created the most successful retention promotion in the company’s history increasing the spend on the relevant market by 600%
• Costing all retention promotions and monitoring performance while liaising with our financial department to ensure we remain within spend guidelines
• Delivery of a monthly presentation to key stakeholders on insights and tactics
• Managing relationships with Social, Fulfilment, Trading, Gaming, Content, Marketing and CRM teams to ensure all promotional campaigns are delivered effectively

Dublin

• Set up and optimise financial campaigns for Ireland's largest financial agencies
• Led the training of all new team members ensuring best in class execution of complex financial plans
• Worked on the cross functional project which redesigned the Irish website plus implemented digital strategies to bring users to the platforms

Bachelor Of Business Studies (Hons)

Diploma, Online Marketing & Digital Strategy

Diploma, Web Design