•Team Leadership: Led a team of designers, managed projects, fostered collaboration.•Style Guide & Design Patterns: Maintained internal style guide, implemented new design patterns.•Usability & Prototyping: Created prototypes, oversaw production specifications, facilitated design reviews.• Visual Design: Developed presentation templates, marketing posts, branding materials.•Web Application Development: Built and optimized web applications, streamlined internal processes.•UX/UI Strategy: Developed UI/UX design strategy, focused on user experience and journeys.•User Support: Provided exceptional user support, addressed technical issues, guided clients and team members.•WordPress Expertise: Managed plugins and APIs, improved website performance, security, and SEO.•Branding & Marketing: Created captivating branding materials, managed social media content.•Website Development: Developed dynamic and visually stunning websites using various technologies.•Design System & Style Guide: Created and maintained a comprehensive design system and style guide

•Full Design Process Leadership: User research, discovery, UI design, and testing.•User Research & Analysis: Conducted user research, analyzed data, presented recommendations.•Discovery Sessions: Led brainstorming sessions, sketching, empathy mapping, and customer journey mapping.•Product Improvement: Reviewed existing products and suggested iterative improvements.•Communication & Collaboration: Fostered clear and effective communication across teams and stakeholders.•Problem-Solving: Proactively identified, owned, and acted on problems.•Design Iteration: Iterated and improved design solutions based on evidence and reasoning.•Collaboration: Worked closely with product managers, engineers, and Head of Design.•Design System Contribution: Contributed to building and scaling a Design Kit and Design System.

•UX Design Process: Conducted all phases of UX design, including user research, information architecture, interaction design, and testing.•User Interface Design: Designed and specified user interfaces using participatory and iterative techniques.•Prototyping & Communication: Developed personas, storyboards, scenarios, and prototypes; communicated design findings and rationale effectively.•Collaboration: Worked closely with development teams and stakeholders to ensure design implementation.•Customer Experience (CX) Focus: Prioritized CX gaps, developed roadmaps, and leveraged insights to shape design outcomes.•Design System & Language: Led the design and implementation of a design system and set the company's design language.•Project Involvement: Designed UX flows and UI mockups for various products.