Brian Spike Email & Phone Number

Rocky River, Oh

Strongsville, Oh, Us

Spearheading New Business Development efforts for the company, while providing them with all necessary support materials for future growth. This includes creating a go-to-market strategy, prospecting, networking, contract reviews, competitive analysis, market landscape review, document preparation, etc.

Las Vegas, Nevada, Us

As the Divisional VP of Sales I was a member of the Senior Leadership Team for a $100M division. I sourced and negotiated contracts with new channel partners such as Target, Bed Bath and Beyond and BJ’s Wholesale to sell safes, vaults and secure storage. Some key contributions in this role include: ➢I improved contract terms for Tractor Supply and Costco to 20 days instead of 100. I also transitioned Cannon from 2% 20 Days, Net 30 and Stack-On from 100 Days.➢I was a key contributor after the acquisition of Stack On by contributing to plant closures and RIF to increase the company’s profitability. ➢I worked with marketing to create a new go-to market strategy for AG’s brands including GunVault, Stack-On, and Cannon, to differentiate features and benefits based on price points. I worked with product development and engineers to modify, design, and ensure new products worked with same locks. ➢I Increased margins on the largest account by negotiating pricing increases.I was hired as a National Sales Manager, and worked in that capacity until I was promoted. In this first position with Alpha Guardian, I managed major accounts including Costco, Tractor Supply, Academy, and Home Depot. I also opened new W.W. Grainger Fastenal, and several other accounts. I delivered Costco growth of 29% over 2016 and Tractor Supply growth of 22%. • Nominated for Vendor of the Year at Tractor Supply• Awarded business at Walmart after first line review• Obtained a contract with Lowe’s after company was never able to come to an agreement due to the contract language.

Clackamas, Oregon, Us

I was recruited to leverage my vast experience with big box retailers to build a retail channel. I devised successful strategies to acquire new business despite changes in the political and economic landscape that negatively affected the industry and increased overall profitability by implementing a new strategic position for expansion into the commercial retail markets beyond the existing customer base. ➢I delivered new business through Costco, Menards, Lowe’s Home Depot, and Orgill, which increased overall profitability. And identified and contracted with a vendor that was able to manage distribution effectively

Boca Raton, Florida, Us

Directed and implemented strategic positioning, product placement, and full sales operation management for retail business unit with a keen focus on establishing new business, growing existing sales partnerships, and expanding relationships with key decision makers at all accounts to capitalize on opportunities to expand market share. Enlarged the global reach of web-based economy by securing Menards and Target as new online sales vendors.CONTRIBUTIONS & PROCESS DEVELOPMENT: • Drove strategic partnerships with Lowe’s, Menards, and Target that included accounts totaling $3 million (Lowe’s: three buyers/departments), $1 million (Menards: two buyers/departments), and structured online sales opportunity (Target: two buyers/departments).• Analyzed point-of-sale (POS) data and managed profit & loss/budgeting for retail division, leading to new sales initiatives that drove profits.• Awarded Special Buy at Lowe’s after successful vanity line review worth over $1 million.

Ajax, Ontario, Ca

I developed and executed market strategies, sales presentations and strategies to drive growth in client brands and delivered measurable growth of retail sales for national retailers. I also secured several high-level contract meetings for customers, which brought them new contracts and sales.

North Olmsted, Ohio, Us

Worked primarily on The Home Depot Account, providing Sales with new products, product plans, and other key deliverables.RESULTS: • Led a diverse team toward the successful development and presentation of the 2012 Home Depot Bath Line Review, which garnered the placement of six new product skus, with five being incremental.• Originated development process of executive-level presentations to Moen, delivering effective product proposals, tollgates, annual product plans and customer line reviews.• Assigned to create a unique “go-forward” strategy for placing products within Sam’s Club, Costco, and BJs

North Olmsted, Ohio, Us

I worked in numerous progressive positions at Moen. As Senior National Account Manger for Lowes, I was a point person between my customer and internal corporate departments to drive sales and profits through new product introductions and life cycle management. I led sales growth with six buyers, building Lowe’s account to the largest retail customer over four consecutive years including a 94% increase from 2006 - 2012 ($72M to $140M).

North Olmsted, Ohio, Us

NATIONAL ACCOUNT MANAGER FOR LOWE’S ACCOUNT • Charlotte, NC • 2006-2009Selected by executive management to serve as company’s retail representative on new global brand development team to increase brand awareness. Acquired incremental shelf share during recession and declining faucet market in all primary segments of retail business – Faucets, Showering, and Parts – while working with four separate buyers/departments. Developed crucial relationships with Lowe’s functional departments to drive effective communication and improve sales in multiple categories.CATEGORY MANAGEMENT EXCELLENCE: • Demonstrated category management excellence by earning an entire bay of faucets in 400 stores with 33 incremental skus.• Increased sales to Lowe’s by 53% over a four year time frame

North Olmsted, Ohio, Us

SENIOR TERRITORY MANAGER FOR LOWE’S ACCOUNT • Charlotte, NC • 2002-2006Directed all business development and account management for rapidly growing sales territory. Developed successful client relationships and oversaw customer satisfaction activities. Initiated strategic sales planning to increase profitability. Implemented innovative sales campaigns, leading to performance improvements and productivity savings.EDUCATION & TRAINING: • Successfully utilized knowledge of U.S. manufacturing industry to deliver creative, custom presentations to grow shelf share and add inventory.• Identified opportunities for product knowledge training at multiple store locations for Lowe’s staff, leading to increased sales and profit margins.

North Olmsted, Ohio, Us

TERRITORY MANAGER FOR HOME DEPOT ACCOUNT • Detroit, MI & Tampa, FL • 2000-2002Executed efforts to increase market share and analyzed market competition in both cities. Created differentiated sales proposals for each market while promoting unified Moen brand and availability of diverse product lines. Drove cohesive, strategic marketing processes.KEY ACCOMPLISHMENT:• Exceeded sales goals by 20% over one year, adding new accounts and increasing sales volume of current clients.

North Olmsted, Ohio, Us

Lead the coordination and execution of all Moen store initiatives in support of the home center accounts with rep agency of over 200 field reps (Rowe Marketing)Sold in endcap program worth over $7M in incremental salesSecured “How to Replace Your Old Faucet” Depot Dons in almost every store

North Olmsted, Ohio, Us

Responsible for training and managing merchandisers, selling corporate and self-initiated promotions, conducting product knowledge seminars for new hires, and setting schedules for associatesManaged 6 direct reportsResponsible for the Midwest Region (IL, IN, OH, MO, KY, MI), about a $28M territorySold in numerous store-level promotions, and created store signage to welcome The Home Depot to new markets (cook outs, giveaways, etc.)

North Olmsted, Ohio, Us

Managed 125 stores in my territory, including Home Depot, Lowe’s, HQ, Handy Andy, Builder’s Square, and Carter Lumber), and was responsible for all service related activities at store levelResponsible for developing relationships with store associates Merchandised stores, maintained display integrity, and generated self-initiated promotions. Conducted product knowledge seminars, processing returns, managed inventories for home center retail accountsSet up and worked trade shows for all Field Sales accounts (True Value, Ace, Do It Best, etc.)