Brian Stainer Email and Phone Number

Load truck from main warehouse at 6am and deliver product to various grocery and other retailers that sell specialty food items. Pick up product from vendors and return to main warehouse. Develop rapport with various receivers, deli management and store owners. Pick up cheques from customers that are on a COD bases.

Retired March 9, 2018Relocated to Oil Springs Ontario

Marketing Manager, Leasing and Marketing Training and Development (Apartment Rentals Industry)Personally mystery shopped sales staff in 12 centers to identify their strengths and areas for improvement.Developed and presented sales and marketing programs for Leasing (Sales) Agents whose livelihood depended on commissions from the number of leases (deals) made each month.Developed and presented new call center dialogue in an effort to increase the callers interest, gain more client information regarding wants and needs, and to double the appointment setting ratio from 30% to 60%

It was a wonderful experience working at Northern Property and I enjoyed the 4 years with them. Everyone from HO to Regional managers to, and especially, the hard working front line staff, was a pleasure to work with.2011-2015 Northern Property REIT / Avenue Living Calgary ABMarketing Manager, Leasing and Marketing Training and Development (Apartment Rentals Industry)• Doubled sales conversion rate from 30% to 60%+• Raised sales closing ratio’s from 28% to 45%+• Applied one-on-one and classroom training programs building confidence and competence in sales staff• Executed various marketing techniques which heightened the urgency to buy.Developed and presented sales and marketing programs for Leasing (Sales) Agents whose livelihood depended on the number of leases (deals) made each month.Training programs presented included individual (one-on-one) training, a 3 ½ day classroom environment program up to 20 attendees) for newer agents or agents feeling they needed a refresher course. These semi-annual sessions involved the reasons and rational as to why we present ourselves differently when handling phones and email inquiries, how the product is professionally shown, how to deal with persistent concerns or objections and how to ask for the sale. Role play was also an aspect of the program to ensure understanding of expectations through coaching, correcting and personal demonstrations for clarity.Conducted one-on-one field training which provided hands on examples presenting their actual product, how to sell through deficiencies, bring benefits alive by focusing on the renter’s wants and emotions. Developed marketing programs to compliment corporate advertising that was suite specific vs. generic, targeting a specific audience vs. a “come one-come all” campaign. Demonstrated techniques on how to take complimentary photos, write headlines and ad copy focused on target audiences. .

Leasing Manager / Trainer in apartment sales and marketingSeptember 2003 to October 2010 Multiplied sales by two-three times of current sales staff results through implementing hands-on training programs, monitoring results and adjusting strategies as needed. Conserved thousands of advertising costs though accurately tracking and reporting sales and marketing results on a weekly/monthly bases. Augmented leasing sales by $20k to$50k annually through effectively conducting half day, full day or five day sales training programs and seminars for clients throughout Ontario, Alberta and South Western Quebec.Successfully hired candidates throughout Ontario and South Western Quebec matching the demographics’ and needs of the client’s portfolio. Conducted monthly hiring and training seminars for the purpose of selecting the best candidate to be placed as a Leasing (Sales) Agent in apartment communities experiencing high vacancies in our clients building(s). Provided hands on coaching and counselling to ensure agents success identifying deficiencies, persistent concerns and any areas that may be impacting on the ability to rent. Monitored and tracked all sales and marketing results to ensure our clients understood what marketing initiative was generating their return on the marketing dollars. Provided market survey results to the owners to compare price and product conditions in comparison to their immediate competition.Created training programs for various clients in the many categories of the rental industry such as: Student Housing, Senior Housing and general Multi-housing to even Park/Camp grounds in the areas of professionally answering a telephone, responding to email inquiries, showing and selling their product and overcoming objections and asking for the sale. Prepared individual programs, interactive classroom sessions for up to 20 people and lecture style presentations up to 75 in attendance.

Working with the owner, assisted in sales staff training and development. January 1998 to September 2003• Boosted dollars generated per square foot by 45% through effective and regular merchandising of the sales floor • Raised annual sales by $250,000+ by educating staff on how to breakdown resistance and ask for the sale.• Sustained gross margins of 50% to 66% through Strong negotiation skills when buying and selling used consumer goods.Assigned daily activities for staff, constantly merchandise store with new product, manage the day-to-day operations of the store and staff in the absence of the owner. Participated in the buying process through negotiations of the items being offered and testing all items such as: electronics, power tools, musical instruments, small household items, etc. to ensure items are in good mechanical operation. All jewellery was also tested to validate gold karat, the 4 "C"'s of diamonds and other gem stones.

Implemented in-house customer service initiatives for the restaurant industry that became company standards throughout the Province• Slashed operational expenses by 42.3% over a 4 year period• Increased gross sales by 5 Million + over a 4 year period.• Realized net profit margins between 57% and 63%• Achieved Customer Service Satisfaction levels to 98.7% over a 4 year period.• Accomplished zero days lost due to workplace injury 4 years in a row.

Created and Implemented in-house customer service strategies that became recognized by the company and became corporate expectations throughout the chain. • Raised annual gross sales by over $500,000 (31% over 6 years)• Reduced and maintained inventory shrinkage to below one tenth of one percent of sales.• Recognized with “Store of the Year” award 4 out of 6 years.• Achieved zero days lost due to workplace injury 5 years in a row.• Pro-actively, productively and honestly conducted employee performance interviews and reports on over 20+ employees.Conducted inventory spot checks to identify target accuracy, poor inventory counts and external and internal theft issues.Forecasted sales and operational expenses, developed budgets and worked within agreed budget, able to read and understand P & L statements, negotiated maintenance contracts, etc. to achieve or exceed NOI. Decreased operating expense from $1.8m to $800k (42.3%) over a 4 year period through training and development initiatives, allowing the store to run with less staff while maintaining or improving customer satisfaction levels, reduction of sick time use by 50% and through vendor negotiations for preventative maintenance, etc.Proficient at merchandising profitable items to maximize visibility to customers as they enter, effectively cross merchandised product that increased impulse sales and utilized floor space to augment shelf stock during seasonal trends. Responsible for the introduction of single bottle beer and cooler sales, 200ml products and creating a larger pool of potential managers by advertising outside the LCBO .