Brian Stetler, Mba Email and Phone Number
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Brian is a transformative, collaborative & fearless leader with 28 years of experience in the consumer-packaged industry in both Foodservice and Retail, working previously for renowned Fortune 500 companies such as McCain Foods,The Coca-Cola Company, The Kellogg Company, The Campbell Soup Company, Unilever, & Baldwin Richardson Foods.His expertise spans from Sales, Operations, and Marketing to Strategic Growth Planning, Manufacturing, & New Product Development. He has managed various roles in the C-Suite level along with non-profit executives, where he has leveraged competencies in Agency Management, Sales Leadership, Team Development, Customer Marketing, Broker Management, Strategic Partnerships, Innovation, Supply Chain, Quality, R&D, & Contract Renegotiations.His credentials include leading Global Fortune 500 brands, National Foodservice & Retail Accounts, C-Stores, Non-Profits, National Distributors, Procurement, & a frequent guest on Radio.Career highlights include leading Coca-Cola's #1 QSR customer (McDonald's) where he brokered the largest Coke Zero Sugar brand expansion in North America while also achieving strong business plan results annually. He also led Coca-Cola's 2nd largest U.S. Convenience Retail account (Circle K) where he negotiated a long-term global dispensed agreement and rapidly grew the dispensed business with a 15% average CAGR three years in a row. He pioneered the successful Sleeves for Support charity initiative with McDonald's which has raised over $3.8MM to date; and propelled several successful marketing campaigns including Pure Michigan Mix, Score with an Ice-Cold Coke, & Share a Coke Pure Michigan with strategic partnerships in regional sports and theme park brands. His resilience, team-driven approach, & accomplishments have earned him several awards including the prestigious Waddy Pratt & The Golden Handshake Award. Outside of his full-time career, he is also an active Business Consultant, Adjunct faculty member at Kellogg Community College, WMU Retail Advisory Board Member, & Basketball Coach.He possesses knowledge in non-alcoholic beverages, cereal, snacks, food Ingredients, soups, entrees, organic food lines, plant-based entrees, & more. This translates into impactful contributions to customers like McDonald's, Circle K, Meijer, Ronald McDonald House Charities, Subway, Detroit Red Wings, University of Michigan, Ohio State, Pure Michigan, Michigan Sports Network, Cedar Fair Parks, & more.
Mccain Foods
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National Account Manager McdonaldsMccain Foods Nov 2024 - PresentToronto, On, CaManage potato category including the legendary fries and hash browns at McDonalds.
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Sr. Strategic Accounts ManagerBaldwin Richardson Foods Apr 2024 - Oct 2024Oakbrook Terrace, Il, UsConsultant role directing the B2B strategy and alignment of BRF manufacturing practices to create proprietary sauces, beverages, and fillings. General manager role overseeing business including leadership with sales, innovation, category management, customer service, supply chain, & R&D. Work with Fortune 500 companies to create co-branding, licensing, and scalable innovation concepts to the bright and drive established food and beverage categories.*Launched new LTO sauces and fillings and quickly resolved manufacturing challenges to drive overall quality and improved line capacities.*Represented BRF at annual Techmomic Foodservice Conference and collaborated on industry insights to drive improved 2025 business planning at BRF.*Served as mentor to McDonald's Account Team at BRF. -
Sr. Director Of Business DevelopmentThe Coca-Cola Company Nov 2017 - Feb 2024Atlanta, Ga, UsOne of 15 Account Directors with General Manager responsibilities (Sales, Marketing, Operations, Quality, & Supply Chain) to drive growth for McDonald’s. Nurtured robust customer relationships with ~2000 restaurant locations accounting for 37MM cases. Utilized data analysis to gain valuable market insights to create and execute regional growth plans. Collaborated with (9) Ronald McDonald House Charities to help generate incremental causal $’s to offset operating expenses.* Achieved consistent growth by developing creative marketing plans to deploy new product launches, pricing, & enhancements across current products to increase profitability at each McDonald’s location. *Quarterbacked the Coca-Cola Zero Sugar expansion to the Columbus Field Office yielding1.5MM cases and helped local bottlers accelerate demand for this brand in the marketplace. * Partnered directly with McDonald’s stakeholders, Operations Center of Excellence, regional officers,owners, DC’s, & third-party strategic partners to recommend best strategies for boosting revenue & improving equipment uptime and beverage quality. *Negotiated $500K in pass thru of Cedar Fair Park tickets for the Columbus Field Office Drive Thru Incentive helping to drive Summer Frozen Carbonated Beverage Incidence +20% vs. PY.* Enhanced communication routines to improve overall beverage marketing and operations metrics in Columbus FO.* Solidified relationships with marketing agencies, McDonald’s operators, and MHQ staff thru project work. *Developed Sleeves for Support promotion that has raised more than $3.8MM for Ronald McDonald House Charities across the U.S and has run for five consecutive years in Ohio.*Built successful Pure Michigan Mix marketing campaign with exclusive sweepstakes cup and strategic partnership with the Michigan Economic Development Corporation. Engineered +45% In FCB incidence vs. national average in 2023.*Participated in lab field testing and research for Minute Maid Slushies. -
Region Director-The Mcdonald'S DivisionThe Coca-Cola Company May 2015 - Oct 2017Atlanta, Ga, UsIn my role as a General Manager, I was accountable for overseeing Sales, Marketing, Distribution, and Supply Chain for 500+ McDonald’s restaurants in Michigan, 600+ McDonald’s in Ohio, and 250+ McDonald’s in Kentucky. In addition to these responsibilities, I served as the official Ronald McDonald contact for 10 houses, a key role that took a broad understanding of our organization's goals for community outreach, coupled with a deep commitment to service and philanthropy.*I was at the forefront of initiating the first-ever Koozies for Kids promotion in Ohio and Kentucky. This campaign played a significant role in strategically transitioning McDonald's customers from foam to plastic cups and resulted in over $175K in net proceeds for five Ronald McDonald Houses. Due to its success and impact, this project was ongoing for five years and was rebranded as Sleeves for Support.*My work in local marketing earned me two Waddy Pratty nominations and a prestigious Golden Handshake Award. My strategic promotions consistently resulted in an increase in cases and revenue for the McDonald's division of The Coca-Cola Company.*I cultivated insights and relationships with the Michigan Economic Corporation to conceive the first-ever local foodservice Share a Coke promotion with Pure Michigan. This eight-week campaign, featuring over 10 million McDonald's branded cups, turned out to be one of the most successful local promotions in 2006, significantly boosting beverage sales, revenue, and foot traffic.*I spearheaded the Score with an Ice-Cold Coke marketing strategy that yielded consistent sales and transaction growth. This platform served as a launching pad for several successful food promotions, including All Day Breakfast, the Grand Mac, and Signature Chicken Tenders while integrating local strategic partnerships that helped improve consumer visibility and engagement.*Successfully sold in Coca-Cola Freestyle expansion to the McDonald's system.
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Sr National Sales Executive-Circle KThe Coca-Cola Company Jun 2012 - May 2015Atlanta, Ga, UsIn one of my pivotal roles, I spearheaded and managed Coca-Cola's 2nd largest Convenience Retail account, taking exclusive responsibility for the U.S dispensed business with Circle K. Managing an annual marketing budget of over $2.5 million, I directed operations across 10 U.S Division offices, effectively directed four Account Dispensed Leads, and handled relations with a global procurement call point.*By leveraging strategies around contractual compliance and design, I built and executed engaging promotions and successfully introduced new dispensed brands into the market. I was instrumental in the development of functional beverage strategies, adapting to fluctuating consumer trends and operational needs across over 7,000 U.S. Circle K corporate and franchised outlets.*One of my notable accomplishments was the negotiation of the Circle K Global Dispensed Agreement. This agreement was instrumental in establishing key parameters and guidelines that contributed to more Coca-Cola valves and expansion into growth platforms like Vitamin Water Hydration Stations and Gold Peak Tea Towers in the U.S.*Optimized over 3,000 regional valves to ensure the right brands where in the right place to accelerate our growth plans. (Ex: Coke Zero Sugar, Cherry Coke, & Powerade). Directed brand conversions with Operations Manager and Circle K Project Team.*In this hybrid role, which involved account management and shopper marketing, I was responsible for 22 million EQ Cases annually. It required a blend of strategic leadership, effective communication, and in-depth understanding of a heavily franchised C-Store chain.
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Sales Executive-FoodserviceThe Coca-Cola Company Oct 2004 - Jun 2012Atlanta, Ga, UsResponsible for directing all sales and marketing activities for regional foodservice chain accounts and national specialty retail accounts based in the Midwest.*Negotiated 100% of my foodservice portfolio agreements during my tenure and acquired several new foodservice customers including Gaming and Theater customers in Michigan. * Expanded new beverage categories with large scale expansions of Coca-Cola Freestyle and Gold Peak brewed tea with large foodservice chain customers.*Led special project at the request of foodservice leadership to negotiate a large-scale bottle can expansion with one of the largest airports concessionaires in the U.S (The Grove) while creating an optimized assortment of brands and customized Cooler planograms for their team to implement. *Served on the inaugural Project Jet team to help launch Coca-Cola Freestyle into the U.S Foodservice Industry.*Doubled the size of our C-Store dispensed volume at WESCO while introducing the first ever Commissary to help fulfill the rapid growth of Fountain and Frozen brands.
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Business InstructorKellogg Community College 2011 - May 2013Developed business academic curriculum and taught general Marketing, Management, and Advertising classes.
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National Chain Development Manager-FoodserviceKellogg Company Sep 2003 - Apr 2004Battle Creek, Michigan, UsHybrid sales/marketing role expanding from Sr Sales Executive role to responsibility for $1MM in incremental sales at national chain accounts like Subway, and commercial foodservice customers like Aramark, Compass, and Sodexho in one year. -
Senior Market ManagerKellogg Company Nov 2002 - Sep 2003Battle Creek, Michigan, UsResponsible for the market development of Subway chain accounts and DA's, foodservice distributors, specialty retailers, and assigned foodservice accounts in the Midwest. Developed and launched the first Morningstar Farms Veggie Burger Test with Subway in the U.S. Managed 2 Deli Brokers, 3 Vending Wholesalers, and the West Michigan Sales Internship Program.
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Customer Marketing Manager-FoodserviceKellogg Company Nov 2001 - Nov 2002Battle Creek, Michigan, UsResponsible for integrating the 2002 Kellogg and Keebler strategic business plans for national account customers and directed all customer marketing activities for Morrison Healthcare, Arby's, Great Lakes Naval Base, Subway, Aramark, Sodexho, and The Compass Group.
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Key Market Manager-Gordon FoodserviceKellogg Company Oct 2000 - Nov 2001Battle Creek, Michigan, UsResponsible for Kellogg's largest U.S foodservice customer with direct influence on all sales, marketing, and operations at Gordon Foodservice Distribution Centers & GFS Marketplace Stores. In addition, I had national account customer responsibility and overall business represented $22MM in sales. A general management position with full P&L and people management of (7) Sr. Sales Executives on TEAM GORDON.
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Market ManagerKellogg Company May 1999 - Oct 2000Battle Creek, Michigan, UsResponsible for the market development of the entire Wisconsin & Iowa foodservice business with focus on developing chain accounts, managing foodservice distributors and foodservice operators.
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Territory Market ManagerCampbell Soup Company May 1998 - May 1999Camden, Nj, UsResponsible for the Wisconsin foodservice distribution category buyers at Sysco Baraboo, Sysco Milwaukee, US Foodservice, Reinhart Foodservice & IFD distribution. Managed extensive portfolio of foodservice entrees, soups, beverages, deserts and more. Grew base of business by 12% over PY by expanding sales to local chain accounts and increased slotting of SKU’s into distribution by over 25%. -
Retail Territory ManagerUnilever May 1997 - May 1998Blackfriars, London, GbResponsible for territory development of 12 retail grocery headquarter accounts, 2 advertising boards, and direct call responsibility for Spartan Retail HDQ, Meijer’s HDQ, VG's, Glen's, and Busch's. -
Kellogg Marketing InternshipKellogg Company May 1996 - May 1997Battle Creek, Michigan, Us
Brian Stetler, Mba Skills
Brian Stetler, Mba Education Details
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Western Michigan UniversityFood Marketing -
University Of PhoenixGeneral
Frequently Asked Questions about Brian Stetler, Mba
What company does Brian Stetler, Mba work for?
Brian Stetler, Mba works for Mccain Foods
What is Brian Stetler, Mba's role at the current company?
Brian Stetler, Mba's current role is Father|Husband|Marketer|Strategist|General Manager| Brand Leader|Coach|Radio Personality|Corporate Partnership Curator|Alzheimer's Advocate.
What is Brian Stetler, Mba's email address?
Brian Stetler, Mba's email address is bs****@****cce.com
What is Brian Stetler, Mba's direct phone number?
Brian Stetler, Mba's direct phone number is +161648*****
What schools did Brian Stetler, Mba attend?
Brian Stetler, Mba attended Western Michigan University, University Of Phoenix.
What are some of Brian Stetler, Mba's interests?
Brian Stetler, Mba has interest in Teaching, Children, Coaching, Consulting, Politics, Golf And Custom Framing, Education, Health.
What skills is Brian Stetler, Mba known for?
Brian Stetler, Mba has skills like Brand Management, Sales Operations, Sales Management, Account Management, Management, Retail, Key Account Development, Marketing Strategy, Marketing, National Accounts, Leadership, Sales.
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