Based in the United Kingdom, I am a dynamic leader in the packaging industry with over two decades of experience in driving innovation and sustainability. My career includes significant roles at major global companies such as Mondelez, Mars, Inc. and M&S, where I pioneered the integration of groundbreaking technologies and sustainable practices. My strategic contributions have showcased the value of packaging in sectors ranging from confectionery, snacks, dairy, as well as retail food, agriculture and other non-food categories.I now lead the Packaging Division at Pivots & Blocks, where I utilize my extensive background to spearhead the development of packaging solutions that are not only sustainable and viable but also desirable and feasible. My approach combines scouting for new technologies with enabling capabilities that inspire positive change and stimulate growth.Fanatical about crafting compelling, relevant, and growth-driving packaging strategies, I have a proven track record of generating new tools, processes, and training. I have led the way to new packaging solutions that have set industry standards significantly reducing ecological footprints while enhancing product market appeal.With my extensive experience leading teams in global and regional FMCG businesses, as well as industry-leading retail settings, I have developed a deep understanding of the unique challenges and opportunities in the packaging industry. I am committed to helping clients navigate these complexities, whether it’s guiding startups to successfully launch their products, supporting established businesses in scaling up to the next level, or solving intricate packaging challenges. Through my strategic insights and hands-on approach, I ensure that clients are equipped with the tools, processes, and innovations they need to stay ahead in the rapidly evolving packaging landscape. My engagement extends beyond corporate roles as a respected speaker at conferences and workshops, sharing insights that inspire and empower teams and businesses to unlock their full potential in packaging innovation.